Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Dec. 24 2012

Wide (1000+)

#TitleMon, Dec. 24 2012LocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$6,897,267-45%4,10055$1,682$156,938,5322Warner Bros. / New Line
2Jack Reacher$2,641,493-42%3,352--$788$17,851,6491Paramount
3This is 40$1,514,760-56%2,913--$520$13,093,9351Universal
4Rise of The Guardians$1,511,552-22%3,031-356$499$81,108,2305Paramount / DreamWorks
5Lincoln$1,276,379-33%2,2938$557$117,949,9777Disney / DreamWorks
6The Guilt Trip$1,118,091-36%2,431--$460$8,433,6141Paramount
7Skyfall$1,081,745-35%2,365-559$457$281,041,0597Sony / Columbia
8Life of Pi$1,032,515-31%1,750-798$590$77,405,9965Fox
9Monsters, Inc. 3D$826,910-45%2,618--$316$7,086,5771Disney
10Wreck-It Ralph$515,895-17%1,444-805$357$172,257,4568Disney
11The Twilight Saga: Breaking Dawn - Part 2$346,262-60%2,000-1042$173$281,978,9516Lionsgate / Summit
12Red Dawn (2012)$115,477-53%1,011-1239$114$42,742,2605FilmDistrict

Limited (100 — 999)

#TitleMon, Dec. 24 2012LocationsAvg.TotalWks.Dist.
1Cirque du Soleil: Worlds Away$421,576-35%840--$502$2,703,9441Paramount
2Silver Linings Playbook$394,996-36%3710$1,065$20,256,2346Weinstein Company
3Argo$235,602-26%450-217$524$106,670,96511Warner Bros.
4Flight$142,549-36%742-1081$192$91,100,4078Paramount
5Anna Karenina (2012)$118,997-49%331-78$360$9,758,3716Focus
6Hitchcock$110,119-41%535-26$206$4,305,0875Fox Searchlight
7Playing For Keeps (2012)$68,392-48%851-1989$80$12,478,8553FilmDistrict
8Hotel Transylvania$49,047-52%301--$163$144,313,78713Sony / Columbia
9Here Comes the Boom$36,187-47%291--$124$42,972,66411Sony / Columbia
10Taken 2$27,572-55%275-64$100$138,497,29512Fox
11Killing Them Softly$21,693-44%149-1278$146$14,758,0244Weinstein Company
12Pitch Perfect$14,250-63%214-118$67$64,138,60813Universal
13The Perks of Being A Wallflower$11,317-56%14116$80$17,158,04714Lionsgate / Summit
14End of Watch$9,120-62%1720$53$40,603,65814Open Road
15The Collection$8,198-66%112-509$73$6,818,9524LD Entertainment
16Looper$4,835-54%100-90$48$66,401,78913Sony / TriStar

Platform (1 — 99)

#TitleMon, Dec. 24 2012LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$110,529-25%5--$22,106$756,6911Sony / Columbia
2Hyde Park on Hudson$77,606-37%8650$902$994,1773Focus
3The Impossible$31,083-39%15--$2,072$174,9011Lionsgate / Summit
4The Polar Express (2012 re-issue)$16,739-50%151$1,116$638,4205Warner Bros.
5The Sessions$15,632-46%98-53$160$5,390,64110Fox Searchlight
6Talaash$12,393-8%25-88$496$2,814,0584Reliance Entertainment
7To the Arctic 3D$10,239-38%520$197$10,318,10336Warner Bros. / IMAX
8A Late Quartet$10,201-41%39-7$262$1,175,7228Entertainment One / RKO
9Cloud Atlas$9,341-36%50-48$187$26,731,2429Warner Bros.
10Ice Age: Continental Drift$5,574-24%72-12$77$161,061,36424Fox
11Not Fade Away$5,475-16%3--$1,825$24,6571Paramount Vantage
12Alex Cross$4,406-50%94-81$47$25,805,69710Lionsgate / Summit
13Born to Be Wild 3D$3,996-41%300$133$21,555,66390Warner Bros. / IMAX
14The Intouchables$3,3806%7-18$483$13,098,02631Weinstein Company
15The Master$2,926-17%13-1$225$15,936,37815Weinstein Company
16Sinister$2,426-73%93-91$26$47,990,42911Lionsgate / Summit
17Paranormal Activity 4$940-76%50-107$19$53,850,82810Paramount
18ParaNorman$555-64%23-38$24$55,979,49719Focus
19Arbitrage$411-68%5-5$82$7,899,57715Roadside Attractions