Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Jan. 3 2013

Wide (1000+)

#TitleThu, Jan. 3 2013LocationsAvg.TotalWks.Dist.
1Django Unchained$3,884,067-15%3,0100$1,290$86,269,3771Weinstein Company
2The Hobbit: An Unexpected Journey$3,839,170-14%4,1000$936$246,289,5073Warner Bros. / New Line
3Les Miserables (2012)$3,306,450-8%2,8146$1,175$87,487,4801Universal
4Parental Guidance$1,836,513-14%3,3678$545$42,635,0791Fox
5Jack Reacher$1,743,362-10%3,3520$520$55,504,3412Paramount
6This is 40$1,544,420-12%2,9141$530$45,901,8452Universal
7Lincoln$976,331-7%1,9660$497$138,675,2198Disney / DreamWorks
8Monsters, Inc. 3D$961,825-10%2,6180$367$23,993,6492Disney
9The Guilt Trip$885,524-7%2,4310$364$26,676,9342Paramount
10Rise of The Guardians$781,314-11%2,0550$380$94,552,0846Paramount / DreamWorks
11Skyfall$682,754-9%1,6370$417$293,729,5708Sony / Columbia
12Life of Pi$615,750-7%1,17867$523$88,226,0966Fox
13The Twilight Saga: Breaking Dawn - Part 2$351,025-7%1,1918$295$287,756,2867Lionsgate / Summit

Limited (100 — 999)

#TitleThu, Jan. 3 2013LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$604,060-6%7450$811$31,060,0597Weinstein Company
2Wreck-It Ralph$336,313-11%9130$368$177,319,9169Disney
3Cirque du Soleil: Worlds Away$325,745-9%8400$388$9,592,9302Paramount
4Argo$133,095-6%3450$386$109,317,69812Warner Bros.
5Anna Karenina (2012)$96,9129%218-19$445$11,173,6097Focus
6Hitchcock$61,0112%349-2$175$5,337,3786Fox Searchlight
7Flight$59,995-4%4000$150$92,234,0579Paramount
8Red Dawn (2012)$55,076-1%42523$130$43,695,7706FilmDistrict
9Taken 2$37,7131%232-8$163$139,076,96813Fox
10Pitch Perfect$28,365-6%183-7$155$64,527,10314Universal
11The Perks of Being A Wallflower$21,0960%125-1$169$17,398,29015Lionsgate / Summit
12Playing For Keeps (2012)$20,517-4%2680$77$12,798,4634FilmDistrict
13End of Watch$16,3501%162-10$101$40,824,71315Open Road

Platform (1 — 99)

#TitleThu, Jan. 3 2013LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$73,457-5%50$14,691$1,710,1322Sony / Columbia
2Hyde Park on Hudson$65,2734%845$777$2,178,6034Focus
3The Impossible$28,385-5%150$1,892$657,0292Lionsgate / Summit
4To the Arctic 3D$26,80316%520$515$10,585,12537Warner Bros. / IMAX
5Promised Land (2012)$25,7461%25--$1,030$345,5281Focus
6The Sessions$12,93917%805$162$5,574,99111Fox Searchlight
7A Late Quartet$10,760-4%37-2$291$1,317,2829Entertainment One / RKO
8Born to Be Wild 3D$9,23312%300$308$21,660,35291Warner Bros. / IMAX
9Not Fade Away$7,8523%1916$413$146,7982Paramount Vantage
10Ice Age: Continental Drift$7,717-8%62-2$124$161,168,96225Fox
11Sinister$7,046-8%820$86$48,086,90312Lionsgate / Summit
12Killing Them Softly$6,733-6%680$99$14,863,8245Weinstein Company
13Alex Cross$4,586-2%771$60$25,888,41211Lionsgate / Summit
14Paranormal Activity 4$3,794-13%500$76$53,900,33511Paramount
15Cloud Atlas$3,412-20%450$76$26,800,68910Warner Bros.
16The Intouchables$3,20211%114$291$13,145,12032Weinstein Company
17The Master$3,01818%130$232$15,969,47316Weinstein Company
18ParaNorman$1,929-12%22-1$88$56,003,05120Focus
19Talaash$1,084-60%16-9$68$2,863,8105Reliance Entertainment
20Arbitrage$853-19%72$122$7,913,43716Roadside Attractions