Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Jan. 10 2013

Wide (1000+)

#TitleThu, Jan. 10 2013LocationsAvg.TotalWks.Dist.
1Django Unchained$1,871,443-1%3,0100$622$114,334,1222Weinstein Company
2Les Miserables (2012)$1,393,9208%2,90490$480$109,078,7202Universal
3The Hobbit: An Unexpected Journey$1,152,410-2%3,755-345$307$269,044,1874Warner Bros. / New Line
4Lincoln$722,17344%1,901-65$380$146,265,0609Disney / DreamWorks
5Texas Chainsaw 3D$704,139-16%2,654--$265$25,601,7401Lionsgate
6Jack Reacher$691,923-6%3,288-64$210$67,808,3303Paramount
7This is 40$644,820-6%2,93117$220$57,068,9553Universal
8Parental Guidance$480,0960%3,3681$143$54,550,3042Fox
9The Guilt Trip$327,707-6%2,312-119$142$32,562,8973Paramount
10Promised Land (2012)$271,906-9%1,6761651$162$5,604,7012Focus
11Skyfall$243,4491%1,307-330$186$297,793,2139Sony / Columbia
12Monsters, Inc. 3D$195,9367%2,103-515$93$28,869,4863Disney
13Rise of The Guardians$83,312-1%1,507-548$55$97,685,0937Paramount / DreamWorks

Limited (100 — 999)

#TitleThu, Jan. 10 2013LocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$567,93557%7450$762$36,305,7058Weinstein Company
2Life of Pi$300,01731%965-213$311$92,096,1527Fox
3The Impossible$225,3185%572557$394$4,314,0893Lionsgate / Summit
4Cirque du Soleil: Worlds Away$104,0314%817-23$127$11,310,9183Paramount
5The Twilight Saga: Breaking Dawn - Part 2$94,5982%825-366$115$289,529,5788Lionsgate / Summit
6Hyde Park on Hudson$92,458-6%222138$416$3,589,8045Focus
7Argo$91,49825%302-43$303$110,404,98413Warner Bros.
8Anna Karenina (2012)$47,2414%163-55$290$11,718,1628Focus
9Wreck-It Ralph$45,3243%709-204$64$178,721,77310Disney
10Flight$29,03110%250-150$116$92,593,66110Paramount
11Not Fade Away$28,959-1%565546$51$533,7873Paramount Vantage
12Hitchcock$18,9199%118-231$160$5,559,4967Fox Searchlight
13Taken 2$17,5536%213-19$82$139,353,56514Fox
14Cloud Atlas$13,26414%155110$86$26,954,04511Warner Bros.
15Red Dawn (2012)$11,6384%252-173$46$43,927,8067FilmDistrict
16Pitch Perfect$10,7158%165-18$65$64,697,94315Universal
17End of Watch$7,5013%140-22$54$40,921,45616Open Road
18Playing For Keeps (2012)$4,802-4%139-129$35$12,871,6455FilmDistrict

Platform (1 — 99)

#TitleThu, Jan. 10 2013LocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$278,1362%6055$4,636$5,480,8073Sony / Columbia
2The Sessions$9,98538%41-39$244$5,663,63812Fox Searchlight
3The Perks of Being A Wallflower$9,55022%98-27$97$17,514,76916Lionsgate / Summit
4To the Arctic 3D$7,129-6%520$137$10,689,27638Warner Bros. / IMAX
5A Late Quartet$5,91212%23-14$257$1,378,12510Entertainment One / RKO
6Born to Be Wild 3D$3,6881%300$123$21,704,86992Warner Bros. / IMAX
7Killing Them Softly$3,429-16%51-17$67$14,920,0416Weinstein Company
8The Intouchables$2,985-15%110$271$13,171,79233Weinstein Company
9The Master$2,05946%12-1$172$15,986,72617Weinstein Company
10Ice Age: Continental Drift$1,71216%53-9$32$161,211,39926Fox
11Escape Fire: The Fight To Rescue American Healthcare$36778%1--$367$87,57714Roadside Attractions
12Talaash$164-74%8-8$21$2,872,0646Reliance Entertainment
13Arbitrage$159-27%4-3$40$7,916,89417Roadside Attractions