Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Mon, Jan. 21 2013

Wide (1000+)

#TitleMon, Jan. 21 2013LocationsAvg.TotalWks.Dist.
1Mama$3,745,505-50%2,647--$1,415$32,147,8151Universal
2Zero Dark Thirty$2,802,769-30%2,9469$951$56,945,1385Sony / Columbia
3Silver Linings Playbook$1,987,543-34%2,5231713$788$56,699,64910Weinstein Company
4Les Miserables (2012)$1,521,610-30%2,579-348$590$131,571,6254Universal
5Gangster Squad$1,487,638-36%3,1030$479$33,238,2382Warner Bros.
6Django Unchained$1,460,313-31%2,516-496$580$139,334,8484Weinstein Company
7The Hobbit: An Unexpected Journey$1,446,369-24%2,323-689$623$288,613,0516Warner Bros. / New Line
8Parental Guidance$1,380,4188%2,337-620$591$67,657,9904Fox
9A Haunted House$1,302,007-42%2,1600$603$31,085,2072Open Road
10Lincoln$1,202,965-20%2,174147$553$161,814,30711Disney / DreamWorks
11Broken City$1,190,551-35%2,620--$454$9,459,4591Fox
12The Last Stand$931,894-45%2,913--$320$7,213,3271Lionsgate
13Life of Pi$855,561-19%1,256499$681$100,044,4919Fox
14Wreck-It Ralph$748,13659%1,312836$570$181,557,91412Disney
15Jack Reacher$447,958-23%1,707-1000$262$76,863,2385Paramount
16This is 40$264,880-47%1,232-1088$215$65,178,6855Universal
17Texas Chainsaw 3D$159,984-52%1,474-1185$109$33,622,8713Lionsgate

Limited (100 — 999)

#TitleMon, Jan. 21 2013LocationsAvg.TotalWks.Dist.
1The Impossible$535,944-27%88678$605$10,728,7475Lionsgate / Summit
2Argo$454,086-27%756135$601$115,238,58715Warner Bros.
3Monsters, Inc. 3D$282,5755%565-562$500$31,975,6355Disney
4Rise of The Guardians$265,04134%474-431$559$99,762,1469Paramount / DreamWorks
5Skyfall$174,654-30%507-316$344$301,030,96911Sony / Columbia
6Hotel Transylvania$132,41312%237--$559$147,211,39417Sony / Columbia
7The Guilt Trip$119,552-31%642-964$186$35,817,3305Paramount
8The Twilight Saga: Breaking Dawn - Part 2$69,217-32%306-236$226$290,783,01210Lionsgate / Summit
9Hyde Park on Hudson$68,995-39%194-52$356$4,930,2217Focus
10Here Comes the Boom$66,69014%209--$319$44,712,69215Sony / Columbia
11Cirque du Soleil: Worlds Away$57,274-28%265-165$216$12,222,2385Paramount
12Flight$55,091-31%300150$184$93,146,14812Paramount
13Red Dawn (2012)$49,278-23%24924$198$44,337,2689FilmDistrict
14Rust and Bone$40,578--168--$242$1,501,8859Sony Pictures Classics
15Anna Karenina (2012)$28,530-44%117-27$244$12,262,64410Focus
16Frankenweenie$25,664--100--$257$35,172,45316Disney
17Promised Land (2012)$22,580-25%134-1513$169$7,556,7084Focus
18Taken 2$20,212-29%156-34$130$139,674,08316Fox
19Pitch Perfect$16,250-24%125-29$130$64,912,84317Universal
20Hitchcock$14,219-27%122-5$117$5,788,2099Fox Searchlight

Platform (1 — 99)

#TitleMon, Jan. 21 2013LocationsAvg.TotalWks.Dist.
1Amour$72,491--36--$2,014$1,217,7725Sony Pictures Classics
2Quartet$41,858-56%3230$1,308$418,1982Weinstein Company
3Beasts of the Southern Wild$32,864--71--$463$11,487,86930Fox Searchlight
4To the Arctic 3D$27,3714%520$526$10,888,20240Warner Bros. / IMAX
5LUV$19,009-11%45--$422$102,2031Indomina Media
6Born to Be Wild 3D$13,3190%300$444$21,787,67994Warner Bros. / IMAX
7The Perks of Being A Wallflower$11,759-27%73-27$161$17,671,12818Lionsgate / Summit
8The Sessions$8,486-32%628$137$5,802,27114Fox Searchlight
9Ice Age: Continental Drift$7,452--40-8$186$161,276,53928Fox
10Cloud Atlas$4,884-48%58-104$84$27,098,58013Warner Bros.
11Searching For Sugar Man$4,737--27--$175$3,140,48326Sony Pictures Classics
12The Master$3,860-13%14-2$276$16,048,22119Weinstein Company
13A Late Quartet$3,489-38%14-3$249$1,448,28712Entertainment One / RKO
14Playing For Keeps (2012)$3,017-22%58-49$52$12,938,5267FilmDistrict
15The Rabbi's Cat$2,010-35%7--$287$19,3237GKIDS
16West of Memphis$1,610--9--$179$57,4164Sony Pictures Classics
17Not Fade Away$1,580-38%56-121$28$607,3275Paramount Vantage
18The Waiting Room$1,300--3--$433$180,63817International Film Circuit
19Diana Vreeland: The Eye Has To Travel$941--7--$134$985,14518IDP/Samuel Goldwyn
20Robot & Frank$610--10--$61$3,325,03823IDP/Samuel Goldwyn
21North Sea Texas$257--1--$257$25,85012Strand Releasing
22Officer Down$123-29%1--$123$1,1841Anchor Bay Films
23California Solo$40--1--$40$15,3688Strand Releasing