Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Jan. 23 2013

Wide (1000+)

#TitleWed, Jan. 23 2013LocationsAvg.TotalWks.Dist.
1Mama$1,032,330-32%2,647--$390$34,688,9351Universal
2Zero Dark Thirty$954,683-21%2,9469$324$59,102,2075Sony / Columbia
3Silver Linings Playbook$845,014-16%2,5231713$335$58,546,59810Weinstein Company
4Gangster Squad$664,332-26%3,1030$214$34,798,6862Warner Bros.
5Django Unchained$597,237-20%2,516-496$237$140,681,9714Weinstein Company
6Broken City$543,859-26%2,620--$208$10,741,3271Fox
7Les Miserables (2012)$528,695-20%2,579-348$205$132,757,7704Universal
8Lincoln$421,770-17%2,174147$194$162,746,80511Disney / DreamWorks
9The Hobbit: An Unexpected Journey$409,182-19%2,323-689$176$289,530,2406Warner Bros. / New Line
10The Last Stand$396,781-29%2,913--$136$8,170,1971Lionsgate
11A Haunted House$334,556-26%2,1600$155$31,871,8682Open Road
12Life of Pi$230,804-27%1,256499$184$100,593,4639Fox
13Parental Guidance$197,275-29%2,337-620$84$68,134,1234Fox
14Jack Reacher$148,978-20%1,707-1000$87$77,198,4885Paramount
15This is 40$129,360-19%1,232-1088$105$65,468,2705Universal
16Texas Chainsaw 3D$73,620-22%1,474-1185$50$33,790,5843Lionsgate
17Wreck-It Ralph$52,492-42%1,312836$40$181,700,13612Disney

Limited (100 — 999)

#TitleWed, Jan. 23 2013LocationsAvg.TotalWks.Dist.
1The Impossible$184,559-25%88678$208$11,158,5845Lionsgate / Summit
2Argo$167,165-7%756135$221$115,585,01115Warner Bros.
3Skyfall$66,103-20%507-316$130$301,180,02411Sony / Columbia
4The Guilt Trip$45,948-21%642-964$72$35,921,0785Paramount
5Hyde Park on Hudson$39,443-5%194-52$203$5,011,0997Focus
6Monsters, Inc. 3D$38,127-27%565-562$67$32,065,9605Disney
7Flight$27,907-13%300150$93$93,206,24912Paramount
8The Twilight Saga: Breaking Dawn - Part 2$22,359-11%306-236$73$290,830,61410Lionsgate / Summit
9Rise of The Guardians$21,573-40%474-431$46$99,819,3799Paramount / DreamWorks
10Cirque du Soleil: Worlds Away$19,617-5%265-165$74$12,262,6005Paramount
11Anna Karenina (2012)$17,266-20%117-27$148$12,301,38310Focus
12Red Dawn (2012)$14,679-17%24924$59$44,369,6539FilmDistrict
13Promised Land (2012)$12,227-18%134-1513$91$7,583,7704Focus
14Hitchcock$9,2966%122-5$76$5,806,3029Fox Searchlight
15Taken 2$6,599-10%156-34$42$139,688,03016Fox
16Pitch Perfect$3,125-29%125-29$25$64,920,34317Universal

Platform (1 — 99)

#TitleWed, Jan. 23 2013LocationsAvg.TotalWks.Dist.
1Quartet$35,570-27%3230$1,112$502,5152Weinstein Company
2To the Arctic 3D$6,588-40%520$127$10,905,75640Warner Bros. / IMAX
3LUV$5,708-2%45--$127$113,7631Indomina Media
4The Sessions$5,55316%628$90$5,812,59114Fox Searchlight
5The Perks of Being A Wallflower$4,0675%73-27$56$17,679,06418Lionsgate / Summit
6The Master$3,261-2%14-2$233$16,054,79319Weinstein Company
7A Late Quartet$3,08729%14-3$221$1,453,76212Entertainment One / RKO
8Cloud Atlas$3,0484%58-104$53$27,104,55913Warner Bros.
9Born to Be Wild 3D$2,366-44%300$79$21,794,30094Warner Bros. / IMAX
10Playing For Keeps (2012)$1,6391%58-49$28$12,941,7827FilmDistrict
11The Rabbi's Cat$1,42822%7--$204$21,9227GKIDS
12Not Fade Away$1,016-2%56-121$18$609,3775Paramount Vantage
13Officer Down$82-25%1--$82$1,3751Anchor Bay Films