Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Jan. 23 2013

Wide (1000+)

#TitleWed, Jan. 23 2013LocationsAvg.TotalWks.Dist.
1Mama$1,032,330-32%2,647--$390$34,688,9351Universal
2Zero Dark Thirty$954,683-21%2,9469$324$59,102,2075Sony / Columbia
3Silver Linings Playbook$845,014-16%2,5231713$335$58,546,59810Weinstein Company
4Gangster Squad$664,332-26%3,1030$214$34,798,6862Warner Bros.
5Django Unchained$597,237-20%2,516-496$237$140,681,9714Weinstein Company
6Broken City$543,859-26%2,620--$208$10,741,3271Fox
7Les Miserables (2012)$528,695-20%2,579-348$205$132,757,7704Universal
8Lincoln$421,770-17%2,174147$194$162,746,80511Disney / DreamWorks
9The Hobbit: An Unexpected Journey$409,182-19%2,323-689$176$289,530,2406Warner Bros. / New Line
10The Last Stand$396,781-29%2,913--$136$8,170,1971Lionsgate
11A Haunted House$334,556-26%2,1600$155$31,871,8682Open Road
12Life of Pi$230,804-27%1,256499$184$100,593,4639Fox
13Parental Guidance$197,275-29%2,337-620$84$68,134,1234Fox
14Jack Reacher$148,978-20%1,707-1000$87$77,198,4885Paramount
15This is 40$129,360-19%1,232-1088$105$65,468,2705Universal
16Texas Chainsaw 3D$73,620-22%1,474-1185$50$33,790,5843Lionsgate
17Wreck-It Ralph$52,492-42%1,312836$40$181,700,13612Disney

Limited (100 — 999)

#TitleWed, Jan. 23 2013LocationsAvg.TotalWks.Dist.
1The Impossible$184,559-25%88678$208$11,158,5845Lionsgate / Summit
2Argo$167,165-7%756135$221$115,585,01115Warner Bros.
3Skyfall$66,103-20%507-316$130$301,180,02411Sony / Columbia
4The Guilt Trip$45,948-21%642-964$72$35,921,0785Paramount
5Hyde Park on Hudson$39,443-5%194-52$203$5,011,0997Focus
6Monsters, Inc. 3D$38,127-27%565-562$67$32,065,9605Disney
7Flight$27,907-13%300150$93$93,206,24912Paramount
8The Twilight Saga: Breaking Dawn - Part 2$22,359-11%306-236$73$290,830,61410Lionsgate / Summit
9Rise of The Guardians$21,573-40%474-431$46$99,819,3799Paramount / DreamWorks
10Cirque du Soleil: Worlds Away$19,617-5%265-165$74$12,262,6005Paramount
11Anna Karenina (2012)$17,266-20%117-27$148$12,301,38310Focus
12Red Dawn (2012)$14,679-17%24924$59$44,369,6539FilmDistrict
13Promised Land (2012)$12,227-18%134-1513$91$7,583,7704Focus
14Hitchcock$9,2966%122-5$76$5,806,3029Fox Searchlight
15Taken 2$6,599-10%156-34$42$139,688,03016Fox
16Pitch Perfect$3,125-29%125-29$25$64,920,34317Universal

Platform (1 — 99)

#TitleWed, Jan. 23 2013LocationsAvg.TotalWks.Dist.
1Quartet$35,570-27%3230$1,112$502,5152Weinstein Company
2To the Arctic 3D$6,588-40%520$127$10,905,75640Warner Bros. / IMAX
3LUV$5,708-2%45--$127$113,7631Indomina Media
4The Sessions$5,55316%628$90$5,812,59114Fox Searchlight
5The Perks of Being A Wallflower$4,0675%73-27$56$17,679,06418Lionsgate / Summit
6The Master$3,261-2%14-2$233$16,054,79319Weinstein Company
7A Late Quartet$3,08729%14-3$221$1,453,76212Entertainment One / RKO
8Cloud Atlas$3,0484%58-104$53$27,104,55913Warner Bros.
9Born to Be Wild 3D$2,366-44%300$79$21,794,30094Warner Bros. / IMAX
10Playing For Keeps (2012)$1,6391%58-49$28$12,941,7827FilmDistrict
11The Rabbi's Cat$1,42822%7--$204$21,9227GKIDS
12Not Fade Away$1,016-2%56-121$18$609,3775Paramount Vantage
13Officer Down$82-25%1--$82$1,3751Anchor Bay Films