Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Jan. 30 2013

Wide (1000+)

#TitleWed, Jan. 30 2013LocationsAvg.TotalWks.Dist.
1Hansel and Gretel: Witch Hunters$1,173,361-32%3,372--$348$24,032,7461Paramount
2Silver Linings Playbook$805,040-18%2,641118$305$71,415,81711Weinstein Company
3Zero Dark Thirty$617,815-21%2,929-17$211$71,842,0796Sony / Columbia
4Mama$576,630-25%2,68235$215$50,928,6502Universal
5Parker$490,588-30%2,224--$221$8,746,0941FilmDistrict
6Django Unchained$394,513-19%2,007-509$197$147,521,2885Weinstein Company
7Les Miserables (2012)$364,650-18%2,210-369$165$138,696,4955Universal
8Gangster Squad$353,123-22%2,590-513$136$40,886,9043Warner Bros.
9Broken City$322,024-26%2,6222$123$16,352,1502Fox
10Lincoln$310,815-19%1,909-265$163$168,035,65212Disney / DreamWorks
11Movie 43$276,093-27%2,023--$136$5,793,5851Relativity Media
12The Hobbit: An Unexpected Journey$220,342-18%1,675-648$132$294,051,4807Warner Bros. / New Line
13A Haunted House$173,610-21%2,002-158$87$36,049,8773Open Road
14The Last Stand$170,872-26%2,9130$59$11,267,2172Lionsgate
15Parental Guidance$121,672-21%1,736-601$70$71,278,3365Fox

Limited (100 — 999)

#TitleWed, Jan. 30 2013LocationsAvg.TotalWks.Dist.
1Argo$186,108-15%635-121$293$118,150,56316Warner Bros.
2Life of Pi$185,475-24%941-315$197$104,041,23710Fox
3Quartet$151,089-10%163131$927$2,139,4993Weinstein Company
4The Impossible$143,097-22%782-104$183$13,760,4056Lionsgate / Summit
5This is 40$58,305-12%507-725$115$66,496,1056Universal
6Jack Reacher$57,824-16%888-819$65$78,364,3236Paramount
7Race 2$41,973-48%153--$274$1,055,3701UTV Motion Pictures
8Wreck-It Ralph$31,316-13%588-724$53$182,598,61913Disney
9Hyde Park on Hudson$26,686-7%144-50$185$5,391,2258Focus
10The Guilt Trip$24,953-22%352-290$71$36,319,1556Paramount
11Flight$18,425-12%263-37$70$93,509,31113Paramount
12The Twilight Saga: Breaking Dawn - Part 2$16,221-4%216-90$75$291,126,79511Lionsgate / Summit
13Rise of The Guardians$14,928-29%305-169$49$100,275,87510Paramount / DreamWorks
14Red Dawn (2012)$10,354-8%205-44$51$44,570,19110FilmDistrict
15Texas Chainsaw 3D$8,592-13%285-1189$30$34,021,0774Lionsgate
16Taken 2$4,377-6%124-32$35$139,774,69717Fox

Platform (1 — 99)

#TitleWed, Jan. 30 2013LocationsAvg.TotalWks.Dist.
1Anna Karenina (2012)$14,924-14%98-19$152$12,478,06011Focus
2To the Arctic 3D$12,14415%520$234$11,014,28341Warner Bros. / IMAX
3Cirque du Soleil: Worlds Away$9,716-10%96-169$101$12,406,4576Paramount
4The Master$8,2872%3723$224$16,153,37920Weinstein Company
5The Sessions$5,323-3%620$86$5,882,72915Fox Searchlight
6Born to Be Wild 3D$4,25526%300$142$21,838,32295Warner Bros. / IMAX
7Hitchcock$3,471-36%90-32$39$5,870,43710Fox Searchlight
8A Late Quartet$3,30126%10-4$330$1,479,83213Entertainment One / RKO
9The Perks of Being A Wallflower$2,405-4%56-17$43$17,721,11719Lionsgate / Summit
10Pitch Perfect$2,275-16%91-34$25$64,974,55818Universal
11LUV$1,235-32%21-24$59$144,3512Indomina Media
12Playing For Keeps (2012)$1,233-22%35-23$35$12,956,3748FilmDistrict