Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Fri, Feb. 1 2013

Wide (1000+)

#TitleFri, Feb. 1 2013LocationsAvg.TotalWks.Dist.
1Warm Bodies$8,140,304--3,009--$2,705$8,140,3041Lionsgate / Summit
2Hansel and Gretel: Witch Hunters$2,923,424140%3,3753$866$28,176,2182Paramount
3Silver Linings Playbook$2,451,976189%2,809168$873$74,716,53412Weinstein Company
4Mama$2,322,135285%2,78199$835$53,854,2353Universal
5Bullet to the Head$1,735,222--2,404--$722$1,735,2221Warner Bros.
6Zero Dark Thirty$1,626,643148%2,871-58$567$74,124,1937Sony / Columbia
7Parker$1,080,512126%2,23814$483$10,305,3942FilmDistrict
8Django Unchained$924,665121%1,777-230$520$148,864,8546Weinstein Company
9Les Miserables (2012)$729,95589%1,848-362$395$139,813,2006Universal
10Lincoln$687,511103%1,756-153$392$169,062,02913Disney / DreamWorks
11Gangster Squad$636,62176%1,625-965$392$41,885,6794Warner Bros.
12Movie 43$603,610128%2,0230$298$6,661,8842Relativity Media
13The Hobbit: An Unexpected Journey$498,915107%1,300-375$384$294,791,4358Warner Bros. / New Line
14Broken City$486,42751%1,786-836$272$17,160,5173Fox
15A Haunted House$475,101158%1,501-501$317$36,709,0044Open Road
16Parental Guidance$401,392201%1,480-256$271$71,813,2166Fox

Limited (100 — 999)

#TitleFri, Feb. 1 2013LocationsAvg.TotalWks.Dist.
1Argo$583,841204%935300$624$118,926,65617Warner Bros.
2Stand Up Guys$528,853--659--$803$528,8531Lionsgate / Roadside
3Life of Pi$497,058158%902-39$551$104,730,78911Fox
4The Impossible$399,746170%765-17$523$14,308,3777Lionsgate / Summit
5Quartet$323,545115%20239$1,602$2,613,7184Weinstein Company
6Skyfall$165,232--425-31$389$302,461,81013Sony / Columbia
7This is 40$124,955124%373-134$335$66,676,8307Universal
8Jack Reacher$113,59283%450-438$252$78,539,9877Paramount
9Wreck-It Ralph$107,826248%66072$163$182,737,46814Disney
10Race 2$83,329167%139-14$599$1,169,9112UTV Motion Pictures
11The Last Stand$80,710-52%689-2224$117$11,514,3523Lionsgate
12Hotel Transylvania$61,890--224-4$276$147,743,27919Sony / Columbia
13The Guilt Trip$54,713112%291-61$188$36,399,6177Paramount
14Rise of The Guardians$54,385242%3072$177$100,346,13911Paramount / DreamWorks
15Hyde Park on Hudson$49,19755%1440$342$5,472,1779Focus
16The Twilight Saga: Breaking Dawn - Part 2$41,298126%189-27$219$291,186,38812Lionsgate / Summit
17Flight$34,64080%200-63$173$93,563,20014Paramount
18Here Comes the Boom$32,460--175-16$185$44,980,88517Sony / Columbia
19Red Dawn (2012)$27,717141%153-52$181$44,609,38711FilmDistrict
20Playing For Keeps (2012)$24,3681999%148113$165$12,981,9039FilmDistrict
21Texas Chainsaw 3D$13,70847%121-164$113$34,044,1215Lionsgate

Platform (1 — 99)

#TitleFri, Feb. 1 2013LocationsAvg.TotalWks.Dist.
1Anna Karenina (2012)$18,9639%90-8$211$12,514,44712Focus
2To the Arctic 3D$17,01466%520$327$11,041,55242Warner Bros. / IMAX
3The Master$11,34864%28-9$405$16,171,65221Weinstein Company
4Taken 2$10,479128%83-41$126$139,789,77218Fox
5Born to Be Wild 3D$9,044107%300$301$21,851,73296Warner Bros. / IMAX
6Cirque du Soleil: Worlds Away$8,018-10%50-46$160$12,423,3877Paramount
7Hitchcock$5,86135%44-46$133$5,880,63311Fox Searchlight
8The Sessions$5,82217%29-33$201$5,893,51716Fox Searchlight
9The Perks of Being A Wallflower$4,74752%37-19$128$17,728,99520Lionsgate / Summit
10Pitch Perfect$4,30587%41-50$105$64,981,16319Universal
11A Late Quartet$3,70350%122$309$1,486,00514Entertainment One / RKO
12Girls Against Boys$2,847--2--$1,424$2,8471Anchor Bay Films
13LUV$2,00816%8-13$251$148,0973Indomina Media