Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Feb. 11 2013

Wide (1000+)

#TitleMon, Feb. 11 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$2,497,095-71%3,141--$795$37,048,1201Universal
2Warm Bodies$777,380-72%3,0090$258$37,258,5522Lionsgate / Summit
3Side Effects (2013)$737,011-69%2,605--$283$10,040,1561Open Road
4Silver Linings Playbook$506,541-70%2,8090$180$90,026,05113Weinstein Company
5Hansel and Gretel: Witch Hunters$503,854-71%3,285-90$153$44,339,8723Paramount
6Zero Dark Thirty$327,652-71%2,562-309$128$83,895,1028Sony / Columbia
7Mama$281,085-71%2,677-104$105$64,232,8954Universal
8Argo$228,371-66%1,405470$163$123,837,32818Warner Bros.
9Django Unchained$225,183-66%1,502-275$150$154,741,8107Weinstein Company
10Bullet to the Head$209,191-68%2,4040$87$8,478,4052Warner Bros.
11Lincoln$206,798-62%1,517-239$136$173,827,80414Disney / DreamWorks
12Parker$186,543-67%2,004-234$93$16,034,6073FilmDistrict
13Les Miserables (2012)$159,170-65%1,447-401$110$144,142,8757Universal
14The Hobbit: An Unexpected Journey$148,366-67%1,001-299$148$298,481,7929Warner Bros. / New Line
15Parental Guidance$92,083-70%1,219-261$76$74,436,3397Fox

Limited (100 — 999)

#TitleMon, Feb. 11 2013LocationsAvg.TotalWks.Dist.
1Top Gun 3D$255,058-61%300--$850$2,220,7951Paramount
2Life of Pi$190,097-66%92422$206$108,720,34612Fox
3Quartet$108,404-62%24442$444$5,108,8215Weinstein Company
4Gangster Squad$94,123-62%942-683$100$44,902,0345Warner Bros.
5Wreck-It Ralph$89,844-74%75797$119$184,504,37615Disney
6The Impossible$87,484-69%739-26$118$16,755,8228Lionsgate / Summit
7Stand Up Guys$72,688-62%67011$108$2,839,3622Lionsgate / Roadside
8A Haunted House$58,523-72%913-588$64$39,058,9745Open Road
9Broken City$48,586-65%755-1031$64$19,281,5864Fox
10Movie 43$29,396-56%777-1246$38$8,690,5763Relativity Media
11Rise of The Guardians$27,883-68%275-32$101$100,893,79112Paramount / DreamWorks
12Jack Reacher$20,545-62%307-143$67$79,137,4898Paramount
13This is 40$16,680-61%278-95$60$67,272,3008Universal
14Hyde Park on Hudson$14,986-63%130-14$115$5,847,36310Focus
15Texas Chainsaw 3D$10,070-67%18564$54$34,195,8616Lionsgate
16The Guilt Trip$9,997-65%225-66$44$36,705,5598Paramount
17The Twilight Saga: Breaking Dawn - Part 2$8,591-67%160-29$54$291,437,86413Lionsgate / Summit
18The Last Stand$7,438-72%239-450$31$11,912,2734Lionsgate
19Flight$5,323-64%115-85$46$93,754,52615Paramount
20Red Dawn (2012)$4,188-69%105-48$40$44,754,80312FilmDistrict

Platform (1 — 99)

#TitleMon, Feb. 11 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$8,104-57%520$156$11,177,39743Warner Bros. / IMAX
2Anna Karenina (2012)$7,907-61%911$87$12,687,09413Focus
3ABCD - Any Body Can Dance$6,424-79%25--$257$101,6601UTV Motion Pictures
4Race 2$6,043-75%63-76$96$1,530,9203UTV Motion Pictures
5Cirque du Soleil: Worlds Away$4,870-54%47-3$104$12,500,7358Paramount
6Lost in Thailand$4,270-62%35--$122$36,4761WAMCR
7Hitchcock$3,805-43%36-8$106$5,928,02912Fox Searchlight
8Born to Be Wild 3D$3,255-78%300$109$21,927,59997Warner Bros. / IMAX
9The Master$2,835-64%291$98$16,249,99422Weinstein Company
10Playing For Keeps (2012)$2,585-62%81-67$32$13,084,26610FilmDistrict
11The Sessions$2,104-41%18-11$117$5,935,93217Fox Searchlight
12Taken 2$1,183-68%35-48$34$139,842,03719Fox
13A Late Quartet$809-74%120$67$1,514,83815Entertainment One / RKO
14Pitch Perfect$375-61%15-26$25$64,998,74320Universal
15LUV$212-49%3-5$71$156,4634Indomina Media
16Brief Reunion$151-69%1--$151$6,0424Striped Entertainment