Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Thu, Feb. 14 2013

Wide (1000+)

#TitleThu, Feb. 14 2013LocationsAvg.TotalWks.Dist.
1Safe Haven$8,828,918--3,223--$2,739$8,828,9180Relativity Media
2A Good Day to Die Hard$8,239,116--3,553--$2,319$8,239,1160Fox
3Identity Thief$5,371,110163%3,141--$1,710$47,287,7851Universal
4Warm Bodies$2,555,511306%3,0090$849$41,220,5312Lionsgate / Summit
5Beautiful Creatures (2013)$2,542,317--2,950--$862$2,542,3170Warner Bros.
6Side Effects (2013)$1,245,39097%2,605--$478$12,820,8361Open Road
7Silver Linings Playbook$1,234,569142%2,532-277$488$92,374,47213Weinstein Company
8Hansel and Gretel: Witch Hunters$895,229112%2,570-805$348$46,228,7953Paramount
9Mama$725,265219%2,043-738$355$65,480,1754Universal
10Zero Dark Thirty$401,77142%1,866-1005$215$84,928,6688Sony / Columbia
11Argo$341,03957%1,405470$243$124,663,05218Warner Bros.
12Django Unchained$327,08871%1,408-369$232$155,492,9837Weinstein Company
13Lincoln$319,19165%1,158-598$276$174,587,92714Disney / DreamWorks
14The Hobbit: An Unexpected Journey$162,21345%1,001-299$162$298,884,3459Warner Bros. / New Line
15Bullet to the Head$91,485-46%2,4040$38$8,993,6792Warner Bros.

Limited (100 — 999)

#TitleThu, Feb. 14 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$268,337101%713-189$376$109,301,90112Fox
2Quartet$222,47486%333131$668$5,576,0175Weinstein Company
3Les Miserables (2012)$212,20547%903-945$235$144,665,9807Universal
4Parker$121,770-25%811-1427$150$16,556,0243FilmDistrict
5Wreck-It Ralph$111,182113%601-59$185$184,733,85915Disney
6The Impossible$87,79313%523-242$168$17,026,6518Lionsgate / Summit
7A Haunted House$86,012102%913-588$94$39,247,7715Open Road
8Parental Guidance$78,55628%642-838$122$74,663,8607Fox
9Gangster Squad$64,122-15%942-683$68$45,144,5515Warner Bros.
10Stand Up Guys$62,014-8%67011$93$3,055,0572Lionsgate / Roadside
11Rise of The Guardians$43,068307%33831$127$100,959,57512Paramount / DreamWorks
12The Twilight Saga: Breaking Dawn - Part 2$40,909472%25465$161$291,493,50613Lionsgate / Summit
13Hyde Park on Hudson$31,63391%130-14$243$5,913,44810Focus
14Jack Reacher$27,00536%223-227$121$79,205,9858Paramount
15This is 40$26,52060%204-169$130$67,333,4408Universal
16Broken City$22,493-49%194-1592$116$19,404,9124Fox
17Texas Chainsaw 3D$16,985131%15635$109$34,229,0356Lionsgate
18The Guilt Trip$16,41172%143-148$115$36,743,0798Paramount
19Flight$7,41354%100-100$74$93,772,37515Paramount
20The Last Stand$5,993-9%137-552$44$11,933,8104Lionsgate
21Red Dawn (2012)$5,54271%105-48$53$44,766,91812FilmDistrict

Platform (1 — 99)

#TitleThu, Feb. 14 2013LocationsAvg.TotalWks.Dist.
1Top Gun 3D$29,008-90%33--$879$2,817,0181Paramount
2Movie 43$14,485-40%35-1988$414$8,760,3143Relativity Media
3Anna Karenina (2012)$14,18525%911$156$12,722,08913Focus
4To the Arctic 3D$10,25580%520$197$11,199,59443Warner Bros. / IMAX
5ABCD - Any Body Can Dance$6,82818%25--$273$126,1541UTV Motion Pictures
6Born to Be Wild 3D$6,654109%300$222$21,939,79697Warner Bros. / IMAX
7Race 2$5,45235%63-76$87$1,549,1843UTV Motion Pictures
8The Master$4,01694%291$138$16,258,72422Weinstein Company
9Lost in Thailand$3,457-4%35--$99$47,2751WAMCR
10Cirque du Soleil: Worlds Away$3,040-37%38-12$80$12,512,8628Paramount
11The Sessions$2,98466%18-11$166$5,942,21317Fox Searchlight
12Playing For Keeps (2012)$2,74529%81-67$34$13,091,77610FilmDistrict
13Taken 2$1,72563%35-48$49$139,846,09719Fox
14A Late Quartet$1,57424%120$131$1,518,53615Entertainment One / RKO
15Hitchcock$1,374-37%36-8$38$5,934,46512Fox Searchlight
16Pitch Perfect$400-62%10-31$40$65,001,09320Universal
17LUV$165-10%3-5$55$156,9964Indomina Media