Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Feb. 21 2013

Wide (1000+)

#TitleThu, Feb. 21 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$1,519,2003%3,16524$480$79,602,5302Universal
2A Good Day to Die Hard$1,348,376-8%3,5530$380$41,802,2641Fox
3Safe Haven$1,255,9620%3,2230$390$37,461,6431Relativity Media
4Escape From Planet Earth$867,5641%3,288--$264$24,130,6621Weinstein Company
5Silver Linings Playbook$555,0448%2,202-330$252$101,425,14614Weinstein Company
6Warm Bodies$502,6983%2,897-112$174$53,418,0533Lionsgate / Summit
7Side Effects (2013)$501,0132%2,6050$192$21,742,5162Open Road
8Beautiful Creatures (2013)$427,120-4%2,9500$145$12,962,2651Warner Bros.
9Zero Dark Thirty$261,5913%1,527-339$171$89,308,9919Sony / Columbia
10Hansel and Gretel: Witch Hunters$260,4640%2,103-467$124$51,260,5544Paramount
11Lincoln$159,9446%1,007-151$159$177,122,49015Disney / DreamWorks
12Mama$157,0250%1,648-395$95$69,056,6705Universal
13Django Unchained$155,0636%1,017-391$152$157,811,7758Weinstein Company

Limited (100 — 999)

#TitleThu, Feb. 21 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$174,7372%647-66$270$111,919,76013Fox
2Argo$172,1490%903-502$191$127,826,33719Warner Bros.
3Quartet$158,582-10%3330$476$7,719,0646Weinstein Company
4Les Miserables (2012)$98,0204%676-227$145$146,061,8658Universal
5The Hobbit: An Unexpected Journey$79,0058%605-396$131$300,401,89610Warner Bros. / New Line
6Wreck-It Ralph$64,8795%506-95$128$186,030,54116Disney
7The Impossible$47,2892%422-101$112$17,763,4839Lionsgate / Summit
8Parker$45,437-7%705-106$64$17,242,7704FilmDistrict
9Parental Guidance$40,440-6%603-39$67$75,475,7838Fox
10Rise of The Guardians$34,3865%3380$102$101,646,94713Paramount / DreamWorks
11Bullet to the Head$24,672-4%470-1934$52$9,358,4523Warner Bros.
12The Twilight Saga: Breaking Dawn - Part 2$23,3163%2540$92$291,910,43114Lionsgate / Summit
13A Haunted House$21,528-9%340-573$63$39,661,7046Open Road
14Gangster Squad$18,861-3%210-732$90$45,455,0636Warner Bros.
15Stand Up Guys$13,6428%119-551$115$3,228,6293Lionsgate / Roadside
16Jack Reacher$11,6210%175-48$66$79,395,4729Paramount
17Broken City$8,600-7%133-61$65$19,534,0185Fox
18This is 40$8,3750%167-37$50$67,475,4159Universal

Platform (1 — 99)

#TitleThu, Feb. 21 2013LocationsAvg.TotalWks.Dist.
1Top Gun 3D$12,28022%407$307$3,018,8732Paramount
2Hyde Park on Hudson$11,3353%86-44$132$6,063,08511Focus
3To the Arctic 3D$10,14727%520$195$11,331,12044Warner Bros. / IMAX
4Born to Be Wild 3D$6,19615%300$207$22,018,05398Warner Bros. / IMAX
5The Guilt Trip$6,180-5%88-55$70$36,824,0649Paramount
6Anna Karenina (2012)$5,29241%51-40$104$12,786,31014Focus
7Texas Chainsaw 3D$5,1217%96-60$53$34,313,2947Lionsgate
8ABCD - Any Body Can Dance$3,016-9%22-3$137$202,8652UTV Motion Pictures
9Red Dawn (2012)$2,23121%56-49$40$44,806,78313FilmDistrict
10The Sessions$2,12518%16-2$133$5,962,92618Fox Searchlight
11The Last Stand$2,1094%54-83$39$11,971,0055Lionsgate
12Movie 43$1,7831%350$51$8,787,2114Relativity Media
13Hitchcock$1,717-30%14-22$123$5,949,78013Fox Searchlight
14A Late Quartet$1,184-24%131$91$1,539,33816Entertainment One / RKO
15Playing For Keeps (2012)$79423%23-58$35$13,103,27211FilmDistrict
16Race 2$688-31%11-52$63$1,575,7234UTV Motion Pictures
17Taken 2$50339%16-19$31$139,854,28720Fox
18The Package (2013)$111178%1--$111$1,4701Anchor Bay Films