Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Feb. 25 2013

Wide (1000+)

#TitleMon, Feb. 25 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$934,380-71%3,22257$290$94,553,9953Universal
2Snitch (2013)$887,577-74%2,511--$353$14,055,1841Lionsgate / Summit
3A Good Day to Die Hard$753,641-71%3,5552$212$52,721,5382Fox
4Safe Haven$616,523-71%3,2230$191$48,532,8802Relativity Media
5Silver Linings Playbook$561,348-57%2,012-190$279$107,737,36015Weinstein Company
6Dark Skies$450,454-72%2,313--$195$8,639,6201Weinstein / Dimension
7Escape From Planet Earth$379,752-88%3,35365$113$35,192,4512Weinstein Company
8Warm Bodies$261,484-76%2,644-253$99$58,504,9254Lionsgate / Summit
9Side Effects (2013)$258,601-65%2,070-535$125$25,358,1563Open Road
10Beautiful Creatures (2013)$242,175-74%2,9500$82$16,812,7732Warner Bros.
11Zero Dark Thirty$182,892-64%1,197-330$153$91,721,96710Sony / Columbia
12Hansel and Gretel: Witch Hunters$141,847-71%1,425-678$100$53,086,9335Paramount
13Mama$75,595-72%1,163-485$65$70,306,1656Universal

Limited (100 — 999)

#TitleMon, Feb. 25 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$275,672-31%572-75$482$113,800,79814Fox
2Argo$226,304-42%802-101$282$129,879,80620Warner Bros.
3Django Unchained$128,559-45%659-358$195$158,911,9899Weinstein Company
4Lincoln$118,137-68%875-132$135$178,721,70816Disney / DreamWorks
5Quartet$109,410-57%35623$307$8,954,3607Weinstein Company
6Les Miserables (2012)$90,295-42%462-214$195$146,786,9859Universal
7The Hobbit: An Unexpected Journey$45,469-71%388-217$117$300,997,84811Warner Bros. / New Line
8Bless Me, Ultima$33,397-75%263--$127$980,6261Arenas Entertainment
9Wreck-It Ralph$32,669-82%402-104$81$186,709,08017Disney
10The Impossible$23,391-65%273-149$86$18,076,15110Lionsgate / Summit
11A Haunted House$19,471-68%302-38$64$39,883,1917Open Road
12Kai Po Che$19,226-86%110--$175$541,9911UTV Motion Pictures
13Rise of The Guardians$18,631-83%305-33$61$102,035,75414Paramount / DreamWorks
14Parental Guidance$16,553-77%381-222$43$75,789,2869Fox
15The Twilight Saga: Breaking Dawn - Part 2$15,247-74%223-31$68$292,138,46815Lionsgate / Summit
16Gangster Squad$14,600-61%202-8$72$45,609,8197Warner Bros.
17The Guilt Trip$12,727-64%18698$68$36,974,31910Paramount
18Parker$12,403-64%212-493$59$17,378,0515FilmDistrict
19Jack Reacher$6,360-55%100-75$64$79,472,25010Paramount
20The Last Stand$5,910-64%11460$52$12,032,5806Lionsgate
21Bullet to the Head$3,562-69%105-365$34$9,401,0854Warner Bros.

Platform (1 — 99)

#TitleMon, Feb. 25 2013LocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$8,989-40%65-21$138$6,135,48112Focus
2Broken City$5,365-58%98-35$55$19,588,9176Fox
3To the Arctic 3D$5,125-66%520$99$11,392,93245Warner Bros. / IMAX
4This is 40$4,320-59%96-71$45$67,527,70510Universal
5Stand Up Guys$4,303-49%41-78$105$3,268,4204Lionsgate / Roadside
6Hitchcock$3,239-10%162$202$5,966,84714Fox Searchlight
7Born to Be Wild 3D$2,365-70%300$79$22,047,63099Warner Bros. / IMAX
8Anna Karenina (2012)$2,093-43%28-23$75$12,805,00015Focus
9Texas Chainsaw 3D$2,013-70%44-52$46$34,336,2698Lionsgate
10Movie 43$1,485-33%21-14$71$8,800,8595Relativity Media
11The Sessions$1,205-47%160$75$5,973,68319Fox Searchlight
12ABCD - Any Body Can Dance$702-86%9-13$78$218,9593UTV Motion Pictures
13Camp (2013)$5212%1--$521$8,3061Freestyle Releasing
14A Late Quartet$464-60%7-6$66$1,545,23417Entertainment One / RKO
15Race 2$395-67%5-6$79$1,579,3915UTV Motion Pictures