Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Tue, Feb. 26 2013

Wide (1000+)

#TitleTue, Feb. 26 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$1,224,36031%3,22257$380$95,778,3553Universal
2Snitch (2013)$1,095,30923%2,511--$436$15,150,4931Lionsgate / Summit
3A Good Day to Die Hard$978,55030%3,5552$275$53,700,0882Fox
4Safe Haven$881,80543%3,2230$274$49,414,6852Relativity Media
5Silver Linings Playbook$694,38524%2,012-190$345$108,431,74515Weinstein Company
6Dark Skies$510,80813%2,313--$221$9,150,4281Weinstein / Dimension
7Escape From Planet Earth$466,01923%3,35365$139$35,658,4702Weinstein Company
8Side Effects (2013)$371,21344%2,070-535$179$25,729,3693Open Road
9Warm Bodies$311,23019%2,644-253$118$58,816,1554Lionsgate / Summit
10Beautiful Creatures (2013)$306,22926%2,9500$104$17,119,0022Warner Bros.
11Zero Dark Thirty$205,15212%1,197-330$171$91,927,11910Sony / Columbia
12Hansel and Gretel: Witch Hunters$173,05322%1,425-678$121$53,259,9865Paramount
13Mama$81,4108%1,163-485$70$70,387,5756Universal

Limited (100 — 999)

#TitleTue, Feb. 26 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$331,50220%572-75$580$114,132,30014Fox
2Argo$262,44316%802-101$327$130,142,24920Warner Bros.
3Quartet$156,96943%35623$441$9,111,3297Weinstein Company
4Django Unchained$142,46011%659-358$216$159,054,4499Weinstein Company
5Lincoln$130,05710%875-132$149$178,851,76516Disney / DreamWorks
6Les Miserables (2012)$99,33010%462-214$215$146,886,3159Universal
7The Hobbit: An Unexpected Journey$46,8843%388-217$121$301,044,73211Warner Bros. / New Line
8Bless Me, Ultima$36,0728%263--$137$1,016,6981Arenas Entertainment
9Wreck-It Ralph$34,4996%402-104$86$186,743,57917Disney
10The Impossible$33,47843%273-149$123$18,109,62910Lionsgate / Summit
11Kai Po Che$31,98866%110--$291$573,9791UTV Communications
12Parental Guidance$23,85644%381-222$63$75,813,1429Fox
13Rise of The Guardians$20,48210%305-33$67$102,056,23614Paramount / DreamWorks
14A Haunted House$19,081-2%302-38$63$39,902,2727Open Road
15Gangster Squad$18,98030%202-8$94$45,628,7997Warner Bros.
16Parker$15,60226%212-493$74$17,393,6535FilmDistrict
17The Twilight Saga: Breaking Dawn - Part 2$15,4321%223-31$69$292,153,90015Lionsgate / Summit
18The Guilt Trip$15,42221%18698$83$36,989,74110Paramount
19Jack Reacher$7,25014%100-75$73$79,479,50010Paramount
20The Last Stand$6,2295%11460$55$12,038,8096Lionsgate
21Bullet to the Head$4,52327%105-365$43$9,405,6084Warner Bros.

Platform (1 — 99)

#TitleTue, Feb. 26 2013LocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$12,16935%65-21$187$6,147,65012Focus
2To the Arctic 3D$8,25561%520$159$11,401,18745Warner Bros. / IMAX
3Broken City$7,37137%98-35$75$19,596,2886Fox
4This is 40$5,76033%96-71$60$67,533,46510Universal
5Stand Up Guys$5,17620%41-78$126$3,273,5964Lionsgate / Roadside
6Born to Be Wild 3D$4,62796%300$154$22,052,25799Warner Bros. / IMAX
7Anna Karenina (2012)$3,92888%28-23$140$12,808,92815Focus
8Hitchcock$1,987-39%162$124$5,968,83414Fox Searchlight
9Texas Chainsaw 3D$1,939-4%44-52$44$34,338,2088Lionsgate
10The Sessions$1,66838%160$104$5,975,35119Fox Searchlight
11Movie 43$1,115-25%21-14$53$8,801,9745Relativity Media
12ABCD - Any Body Can Dance$7649%9-13$85$219,7233UTV Communications
13A Late Quartet$71855%7-6$103$1,545,95217Entertainment One / RKO
14Camp (2013)$267-49%1--$267$8,5731Freestyle Releasing
15Race 2$137-65%5-6$27$1,579,5285UTV Communications