Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Wed, Feb. 27 2013

Wide (1000+)

#TitleWed, Feb. 27 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$950,325-22%3,22257$295$96,728,6803Universal
2Snitch (2013)$788,254-28%2,511--$314$15,939,0171Lionsgate / Summit
3A Good Day to Die Hard$723,548-26%3,5552$204$54,423,6362Fox
4Safe Haven$668,996-24%3,2230$208$50,083,6812Relativity Media
5Silver Linings Playbook$565,909-19%2,012-190$281$108,997,65415Weinstein Company
6Escape From Planet Earth$415,494-11%3,35365$124$36,073,9642Weinstein Company
7Dark Skies$385,107-25%2,313--$166$9,535,5351Weinstein / Dimension
8Side Effects (2013)$296,970-20%2,070-535$143$26,026,3393Open Road
9Warm Bodies$266,316-14%2,644-253$101$59,082,4714Lionsgate / Summit
10Beautiful Creatures (2013)$241,265-21%2,9500$82$17,360,2672Warner Bros.
11Zero Dark Thirty$173,925-15%1,197-330$145$92,101,04410Sony / Columbia
12Hansel and Gretel: Witch Hunters$140,745-19%1,425-678$99$53,400,7315Paramount
13Mama$75,595-7%1,163-485$65$70,463,1706Universal

Limited (100 — 999)

#TitleWed, Feb. 27 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$259,431-22%572-75$454$114,391,73114Fox
2Argo$212,098-19%802-101$264$130,354,34720Warner Bros.
3Quartet$140,141-11%35623$394$9,251,4707Weinstein Company
4Django Unchained$117,499-18%659-358$178$159,171,9489Weinstein Company
5Lincoln$109,664-16%875-132$125$178,961,42916Disney / DreamWorks
6Les Miserables (2012)$80,850-19%462-214$175$146,967,1659Universal
7The Hobbit: An Unexpected Journey$41,075-12%388-217$106$301,085,80711Warner Bros. / New Line
8Wreck-It Ralph$33,751-2%402-104$84$186,777,33017Disney
9Bless Me, Ultima$30,737-15%263--$117$1,047,4351Arenas Entertainment
10The Impossible$26,071-22%273-149$95$18,135,70010Lionsgate / Summit
11Kai Po Che$24,264-24%110--$221$598,2431UTV Communications
12Rise of The Guardians$19,309-6%305-33$63$102,075,54514Paramount / DreamWorks
13Parental Guidance$18,916-21%381-222$50$75,832,0589Fox
14A Haunted House$18,317-4%302-38$61$39,920,5897Open Road
15Gangster Squad$15,944-16%202-8$79$45,644,7437Warner Bros.
16The Twilight Saga: Breaking Dawn - Part 2$15,4180%223-31$69$292,169,31815Lionsgate / Summit
17The Guilt Trip$13,336-14%18698$72$37,003,07710Paramount
18Parker$11,917-24%212-493$56$17,405,5705FilmDistrict
19Jack Reacher$5,980-18%100-75$60$79,485,48010Paramount
20The Last Stand$5,406-13%11460$47$12,044,2156Lionsgate
21Bullet to the Head$3,709-18%105-365$35$9,409,3174Warner Bros.

Platform (1 — 99)

#TitleWed, Feb. 27 2013LocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$9,456-22%65-21$145$6,157,10612Focus
2To the Arctic 3D$6,655-19%520$128$11,407,84245Warner Bros. / IMAX
3Born to Be Wild 3D$6,19334%300$206$22,058,45099Warner Bros. / IMAX
4Stand Up Guys$5,3473%41-78$130$3,278,9434Lionsgate / Roadside
5Broken City$5,293-28%98-35$54$19,601,5816Fox
6This is 40$4,080-29%96-71$43$67,538,26510Universal
7Anna Karenina (2012)$3,533-10%28-23$126$12,812,46115Focus
8Hitchcock$3,03453%162$190$5,971,86814Fox Searchlight
9The Sessions$2,47849%160$155$5,977,82919Fox Searchlight
10Texas Chainsaw 3D$1,824-6%44-52$41$34,340,0328Lionsgate
11Movie 43$801-28%21-14$38$8,802,7755Relativity Media
12A Late Quartet$503-30%7-6$72$1,546,45517Entertainment One / RKO
13ABCD - Any Body Can Dance$503-34%9-13$56$220,2263UTV Communications
14Camp (2013)$39749%1--$397$8,9701Freestyle Releasing
15Race 2$19139%5-6$38$1,579,7195UTV Communications