Grosses

'Star Trek Into Darkness' Falls Short Of Expectations; 'Iron Man 3' and 'Gatsby' Hold Up WellMay 18, 2013 04:43 AM

by Phil Contrino

Despite posting strong early numbers on Friday, Star Trek Into Darkness has cooled down. The sci-fi extravaganza is now on pace for $68 million from Friday-Sunday after tallying $22 million on Friday. That will put its 4-day total at $81.5 million. Even Paramount was expecting $100 million in four days. Negative word of mouth doesn't seem to be the culprit. Into Darkness is creating plenty of buzz on Facebook and Twitter, and it boasts an "A" from CinemaScore. The impact of Iron Man 3's monster debut combined with the impending release of The Hangover Part III and Fast & Furious 6 could be to blame. 2009's Star Trek made $82.7 million during its first four full days of release, or approximately $87.5 million when adjusting for inflation. 

Iron Man 3 wasn't hurt by Into Darkness as much as it could have been. The Disney release fell 50 percent during its sophomore frame. Everything from this point on is icing on the cake for Iron Man 3 now that it has hit $1 billion globally. 

Being sandwiched in between Iron Man 3 and Star Trek Into Darkness would be daunting for any film, but The Great Gatsby is holding up reasonably well in the face of it. The period flick is on pace to drop 54 percent during its sophomore frame. Gatsby will hit $100 million in North America by next weekend, and its overseas rollout is just beginning. WB's gamble seems to be paying off.

 

Daily Domestic Gross Thu, Feb. 28 2013

Wide (1000+)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$998,4255%3,22257$310$97,727,1053Universal
2Snitch (2013)$771,322-2%2,511--$307$16,710,3391Lionsgate / Summit
3Safe Haven$709,8026%3,2230$220$50,793,4832Relativity Media
4A Good Day to Die Hard$700,405-3%3,5552$197$55,124,0412Fox
5Silver Linings Playbook$581,9853%2,012-190$289$109,579,63915Weinstein Company
6Escape From Planet Earth$413,086-1%3,35365$123$36,487,0502Weinstein Company
7Dark Skies$361,152-6%2,313--$156$9,896,6871Weinstein / Dimension
8Side Effects (2013)$297,9700%2,070-535$144$26,324,3093Open Road
9Warm Bodies$277,2034%2,644-253$105$59,359,6744Lionsgate / Summit
10Beautiful Creatures (2013)$246,1672%2,9500$83$17,606,4342Warner Bros.
11Zero Dark Thirty$173,038-1%1,197-330$145$92,274,08210Sony / Columbia
12Hansel and Gretel: Witch Hunters$137,186-3%1,425-678$96$53,537,9175Paramount
13Mama$69,780-8%1,163-485$60$70,532,9506Universal

Limited (100 — 999)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$251,285-3%572-75$439$114,643,01614Fox
2Argo$202,038-5%802-101$252$130,556,38520Warner Bros.
3Quartet$148,3206%35623$417$9,399,7907Weinstein Company
4Lincoln$124,62714%875-132$142$179,086,05616Disney / DreamWorks
5Django Unchained$120,0592%659-358$182$159,292,0079Weinstein Company
6Les Miserables (2012)$92,44514%462-214$200$147,059,6109Universal
7The Hobbit: An Unexpected Journey$49,18520%388-217$127$301,134,99211Warner Bros. / New Line
8Wreck-It Ralph$39,37617%402-104$98$186,816,70617Disney
9Bless Me, Ultima$31,4812%263--$120$1,078,9161Arenas Entertainment
10The Impossible$27,1274%273-149$99$18,162,82710Lionsgate / Summit
11Rise of The Guardians$21,0059%305-33$69$102,096,55014Paramount / DreamWorks
12Parental Guidance$20,4038%381-222$54$75,852,4619Fox
13Kai Po Che$20,085-17%110--$183$618,3281UTV Communications
14A Haunted House$19,9569%302-38$66$39,940,5457Open Road
15Gangster Squad$16,4223%202-8$81$45,661,1657Warner Bros.
16The Twilight Saga: Breaking Dawn - Part 2$15,6101%223-31$70$292,184,92815Lionsgate / Summit
17The Guilt Trip$14,6029%18698$79$37,017,67910Paramount
18Parker$12,3173%212-493$58$17,417,8875FilmDistrict
19Jack Reacher$6,93316%100-75$69$79,492,41310Paramount
20The Last Stand$6,08413%11460$53$12,050,2996Lionsgate
21Bullet to the Head$4,15412%105-365$40$9,413,4714Warner Bros.

Platform (1 — 99)

#TitleThu, Feb. 28 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$7,98720%520$154$11,415,82945Warner Bros. / IMAX
2Hyde Park on Hudson$7,869-17%65-21$121$6,164,97512Focus
3This is 40$6,24053%96-71$65$67,544,50510Universal
4Broken City$5,84210%98-35$60$19,607,4236Fox
5Stand Up Guys$4,741-11%41-78$116$3,283,6844Lionsgate / Roadside
6Anna Karenina (2012)$3,90611%28-23$140$12,816,36715Focus
7Born to Be Wild 3D$2,978-52%300$99$22,061,42899Warner Bros. / IMAX
8Hitchcock$2,282-25%162$143$5,974,15014Fox Searchlight
9Texas Chainsaw 3D$1,9135%44-52$43$34,341,9458Lionsgate
10A Late Quartet$1,244147%7-6$178$1,547,69917Entertainment One / RKO
11Movie 43$1,20450%21-14$57$8,803,9795Relativity Media
12The Sessions$1,154-53%160$72$5,978,98319Fox Searchlight
13ABCD - Any Body Can Dance$81562%9-13$91$221,0413UTV Communications
14Camp (2013)$345-13%1--$345$9,3151Freestyle Releasing
15Race 2$22116%5-6$44$1,579,9405UTV Communications