'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Mar. 11 2013

Wide (1000+)

#TitleMon, Mar. 11 2013LocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$6,322,016-71%3,912--$1,616$85,432,4691Disney
2Jack the Giant Slayer$927,169-67%3,5250$263$44,557,6732Warner Bros. / New Line
3Identity Thief$585,390-62%3,002-228$195$117,130,4955Universal
421 And Over$575,634-55%2,7710$208$17,450,9932Relativity Media
5Dead Man Down$491,875-63%2,188--$225$5,837,1251FilmDistrict
6Snitch (2013)$441,754-68%2,340-171$189$32,295,1163Lionsgate / Summit
7Escape From Planet Earth$422,630-58%2,549-561$166$48,266,7354Weinstein Company
8Safe Haven$339,063-59%2,541-410$133$63,176,5444Relativity Media
9Silver Linings Playbook$305,885-63%1,727-109$177$120,928,39817Weinstein Company
10The Last Exorcism Part II$244,556-62%2,7000$91$12,374,1952CBS Films
11A Good Day to Die Hard$217,648-63%1,725-864$126$63,585,0794Fox
12Dark Skies$130,766-53%1,505-808$87$15,695,1543Weinstein / Dimension
13Warm Bodies$108,086-56%1,052-878$103$63,683,4666Lionsgate / Summit

Limited (100 — 999)

#TitleMon, Mar. 11 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$160,300-64%67145$239$119,527,91416Fox
2Quartet$134,886-59%715-10$189$13,380,5769Weinstein Company
3Emperor$96,531-61%261--$370$1,110,6301Roadside Attractions
4Argo$87,269-64%741-244$118$134,370,19422Warner Bros.
5Side Effects (2013)$76,335-65%602-510$127$29,647,1225Open Road
6Zero Dark Thirty$61,095-64%522-200$117$94,689,46412Sony / Columbia
7Django Unchained$46,319-58%336-647$138$161,146,84511Weinstein Company
8The Hobbit: An Unexpected Journey$46,165-58%337127$137$301,921,09813Warner Bros. / New Line
9Lincoln$38,107-63%432-220$88$180,872,41818Disney / DreamWorks
10Rise of The Guardians$33,716-53%275-20$123$102,715,04616Paramount / DreamWorks
11Les Miserables (2012)$31,460-62%286-66$110$148,167,68011Universal
12Parental Guidance$22,423-44%219-39$102$76,307,65211Fox
13Hansel and Gretel: Witch Hunters$19,725-60%225-376$88$54,513,2307Paramount
14Beautiful Creatures (2013)$19,183-61%281-794$68$19,037,4434Warner Bros.
16Jack Reacher$15,293-53%194-31$79$79,907,48312Paramount
17The Impossible$9,397-63%114-37$82$18,495,84612Lionsgate / Summit

Platform (1 — 99)

#TitleMon, Mar. 11 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$49,40024%24--$2,058$274,6671Gathr Films
2Stoker$10,752-68%1710$632$339,5662Fox Searchlight
3To the Arctic 3D$8,958-48%520$172$11,577,64247Warner Bros. / IMAX
4Born to Be Wild 3D$7,6559%300$255$22,131,131101Warner Bros. / IMAX
5Bless Me, Ultima$6,928-68%52-131$133$1,394,0233Arenas Entertainment
6Gangster Squad$6,805-59%90-48$76$45,863,9069Warner Bros.
7The Lost Medallion: The Adventures of Billy Stone$4,442-73%56-12$79$240,0932Methinx Entertainment
8Kai Po Che$4,279-82%71-33$60$1,018,0173UTV Motion Pictures
9Hyde Park on Hudson$4,006-57%391$103$6,292,22014Focus
10Movie 43$2,867-45%6346$46$8,831,6387Relativity Media
11Camp (2013)$1,889-56%42$472$34,2353Freestyle Releasing
13Le Petit Soldat (2013 re-issue)$1,591-20%1--$1,591$8,4391Rialto Pictures
14Bullet to the Head$1,383-61%34-52$41$9,485,2046Warner Bros.
15Broken City$1,194-59%24-45$50$19,667,4018Fox
16A Late Quartet$137-93%71$20$1,561,71419Entertainment One / RKO
17The Sweeney$42-77%1-10$42$26,3872eOne Films US
18Escape Fire: The Fight To Rescue American Healthcare$12-75%1--$12$97,32823Roadside Attractions