Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Mar. 13 2013

Wide (1000+)

#TitleWed, Mar. 13 2013LocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$5,134,381-28%3,912--$1,312$97,674,8501Disney
2Jack the Giant Slayer$927,433-26%3,5250$263$46,741,2592Warner Bros. / New Line
3Identity Thief$630,420-19%3,002-228$210$118,541,4355Universal
421 And Over$537,448-26%2,7710$194$18,713,2002Relativity Media
5Escape From Planet Earth$473,285-20%2,549-561$186$49,332,3104Weinstein Company
6Snitch (2013)$446,932-21%2,340-171$191$33,308,0983Lionsgate / Summit
7Dead Man Down$418,801-30%2,188--$191$6,857,8841FilmDistrict
8Safe Haven$378,441-23%2,541-410$149$64,048,2744Relativity Media
9Silver Linings Playbook$329,690-23%1,727-109$191$121,684,73317Weinstein Company
10The Last Exorcism Part II$225,148-21%2,7000$83$12,882,6422CBS Films
11A Good Day to Die Hard$218,291-24%1,725-864$127$64,089,6224Fox
12Dark Skies$126,695-16%1,505-808$84$15,972,0493Weinstein / Dimension
13Warm Bodies$103,152-11%1,052-878$98$63,902,9376Lionsgate / Summit

Limited (100 — 999)

#TitleWed, Mar. 13 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$170,304-29%67145$254$119,937,62516Fox
2Quartet$153,130-27%715-10$214$13,742,9819Weinstein Company
3Emperor$89,755-25%261--$344$1,319,3791Roadside Attractions
4Side Effects (2013)$88,064-23%602-510$146$29,849,5555Open Road
5Argo$87,423-26%741-244$118$134,575,89022Warner Bros.
6Zero Dark Thirty$59,415-19%522-200$114$94,822,54812Sony / Columbia
7The Hobbit: An Unexpected Journey$47,663-13%337127$141$302,023,69713Warner Bros. / New Line
8Django Unchained$45,794-24%336-647$136$161,253,13811Weinstein Company
9Lincoln$41,424-22%432-220$96$180,966,86018Disney / DreamWorks
10Rise of The Guardians$37,475-7%275-20$136$102,792,64416Paramount / DreamWorks
11Les Miserables (2012)$34,320-17%286-66$120$148,243,47011Universal
12Parental Guidance$25,476-16%219-39$116$76,363,44211Fox
13Beautiful Creatures (2013)$21,053-2%281-794$75$19,080,0804Warner Bros.
14Hansel and Gretel: Witch Hunters$20,092-23%225-376$89$54,559,2907Paramount
15Jack Reacher$14,819-8%194-31$76$79,938,34412Paramount
16Mama$13,919-19%214-233$65$71,165,3008Universal
17The Impossible$11,175-12%114-37$98$18,519,66412Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Mar. 13 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$21,324-20%13--$1,640$322,5011Gathr Films
2To the Arctic 3D$18,658-3%520$359$11,615,55547Warner Bros. / IMAX
3Stoker$12,476-20%1710$734$367,5972Fox Searchlight
4Born to Be Wild 3D$12,3689%300$412$22,154,824101Warner Bros. / IMAX
5Gangster Squad$7,717-5%90-48$86$45,879,7899Warner Bros.
6Hyde Park on Hudson$7,4590%391$191$6,307,17314Focus
7Bless Me, Ultima$7,154-12%52-131$138$1,409,2983Arenas Entertainment
8Kai Po Che$6,068-23%71-33$85$1,032,0033UTV Motion Pictures
9The Lost Medallion: The Adventures of Billy Stone$5,524-14%56-12$99$252,0452Methinx Entertainment
10Movie 43$2,885-1%6346$46$8,837,4487Relativity Media
11Le Petit Soldat (2013 re-issue)$2,279-11%1--$2,279$13,2841Rialto Pictures
12Parker$1,975-20%34-17$58$17,476,3407FilmDistrict
13Camp (2013)$1,743-5%42$436$37,8173Freestyle Releasing
14Bullet to the Head$1,343-20%34-52$40$9,488,2346Warner Bros.
15Broken City$1,156-27%24-45$48$19,670,1338Fox
16A Late Quartet$37780%71$54$1,562,30019Entertainment One / RKO
17The Sweeney$82-27%1-10$82$26,5812eOne Films US
18Escape Fire: The Fight To Rescue American Healthcare$12-33%1--$12$97,35823Roadside Attractions