Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Mar. 13 2013

Wide (1000+)

#TitleWed, Mar. 13 2013LocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$5,134,381-28%3,912--$1,312$97,674,8501Disney
2Jack the Giant Slayer$927,433-26%3,5250$263$46,741,2592Warner Bros. / New Line
3Identity Thief$630,420-19%3,002-228$210$118,541,4355Universal
421 And Over$537,448-26%2,7710$194$18,713,2002Relativity Media
5Escape From Planet Earth$473,285-20%2,549-561$186$49,332,3104Weinstein Company
6Snitch (2013)$446,932-21%2,340-171$191$33,308,0983Lionsgate / Summit
7Dead Man Down$418,801-30%2,188--$191$6,857,8841FilmDistrict
8Safe Haven$378,441-23%2,541-410$149$64,048,2744Relativity Media
9Silver Linings Playbook$329,690-23%1,727-109$191$121,684,73317Weinstein Company
10The Last Exorcism Part II$225,148-21%2,7000$83$12,882,6422CBS Films
11A Good Day to Die Hard$218,291-24%1,725-864$127$64,089,6224Fox
12Dark Skies$126,695-16%1,505-808$84$15,972,0493Weinstein / Dimension
13Warm Bodies$103,152-11%1,052-878$98$63,902,9376Lionsgate / Summit

Limited (100 — 999)

#TitleWed, Mar. 13 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$170,304-29%67145$254$119,937,62516Fox
2Quartet$153,130-27%715-10$214$13,742,9819Weinstein Company
3Emperor$89,755-25%261--$344$1,319,3791Roadside Attractions
4Side Effects (2013)$88,064-23%602-510$146$29,849,5555Open Road
5Argo$87,423-26%741-244$118$134,575,89022Warner Bros.
6Zero Dark Thirty$59,415-19%522-200$114$94,822,54812Sony / Columbia
7The Hobbit: An Unexpected Journey$47,663-13%337127$141$302,023,69713Warner Bros. / New Line
8Django Unchained$45,794-24%336-647$136$161,253,13811Weinstein Company
9Lincoln$41,424-22%432-220$96$180,966,86018Disney / DreamWorks
10Rise of The Guardians$37,475-7%275-20$136$102,792,64416Paramount / DreamWorks
11Les Miserables (2012)$34,320-17%286-66$120$148,243,47011Universal
12Parental Guidance$25,476-16%219-39$116$76,363,44211Fox
13Beautiful Creatures (2013)$21,053-2%281-794$75$19,080,0804Warner Bros.
14Hansel and Gretel: Witch Hunters$20,092-23%225-376$89$54,559,2907Paramount
15Jack Reacher$14,819-8%194-31$76$79,938,34412Paramount
16Mama$13,919-19%214-233$65$71,165,3008Universal
17The Impossible$11,175-12%114-37$98$18,519,66412Lionsgate / Summit

Platform (1 — 99)

#TitleWed, Mar. 13 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$21,324-20%13--$1,640$322,5011Gathr Films
2To the Arctic 3D$18,658-3%520$359$11,615,55547Warner Bros. / IMAX
3Stoker$12,476-20%1710$734$367,5972Fox Searchlight
4Born to Be Wild 3D$12,3689%300$412$22,154,824101Warner Bros. / IMAX
5Gangster Squad$7,717-5%90-48$86$45,879,7899Warner Bros.
6Hyde Park on Hudson$7,4590%391$191$6,307,17314Focus
7Bless Me, Ultima$7,154-12%52-131$138$1,409,2983Arenas Entertainment
8Kai Po Che$6,068-23%71-33$85$1,032,0033UTV Motion Pictures
9The Lost Medallion: The Adventures of Billy Stone$5,524-14%56-12$99$252,0452Methinx Entertainment
10Movie 43$2,885-1%6346$46$8,837,4487Relativity Media
11Le Petit Soldat (2013 re-issue)$2,279-11%1--$2,279$13,2841Rialto Pictures
12Parker$1,975-20%34-17$58$17,476,3407FilmDistrict
13Camp (2013)$1,743-5%42$436$37,8173Freestyle Releasing
14Bullet to the Head$1,343-20%34-52$40$9,488,2346Warner Bros.
15Broken City$1,156-27%24-45$48$19,670,1338Fox
16A Late Quartet$37780%71$54$1,562,30019Entertainment One / RKO
17The Sweeney$82-27%1-10$82$26,5812eOne Films US
18Escape Fire: The Fight To Rescue American Healthcare$12-33%1--$12$97,35823Roadside Attractions