Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Mar. 28 2013

Wide (1000+)

#TitleThu, Mar. 28 2013LocationsAvg.TotalWks.Dist.
1G.I. Joe: Retaliation$10,506,875--3,719--$2,825$10,506,8750Paramount
2The Croods$5,088,79320%4,046--$1,258$62,182,0771Fox / DreamWorks Animation
3Oz: The Great and Powerful$2,465,87614%3,805-107$648$186,672,4003Disney
4Olympus Has Fallen$2,323,5365%3,098--$750$40,742,6691FilmDistrict
5The Call$905,17914%2,5070$361$34,680,2162Sony / TriStar
6Admission$584,2724%2,160--$270$8,508,8781Focus
7Spring Breakers$477,9323%1,104--$433$7,300,2892A24
8The Incredible Burt Wonderstone$421,221-3%3,1600$133$19,286,6212Warner Bros. / New Line
9Jack the Giant Slayer$288,206-4%2,560-797$113$60,380,3224Warner Bros. / New Line
10Identity Thief$235,340-6%2,166-676$109$128,817,8907Universal
11Silver Linings Playbook$165,6267%1,044-558$159$127,811,63619Weinstein Company
12Safe Haven$125,6266%1,279-927$98$69,423,6826Relativity Media
1321 And Over$107,5167%1,134-1290$95$24,649,3124Relativity Media
14Snitch (2013)$95,783-30%1,807-546$53$40,909,4025Lionsgate / Summit
15Escape From Planet Earth$84,4945%1,494-717$57$53,691,9796Weinstein Company

Limited (100 — 999)

#TitleThu, Mar. 28 2013LocationsAvg.TotalWks.Dist.
1Life of Pi$80,095-3%489-157$164$122,893,86518Fox
2Quartet$71,508-9%425-263$168$16,217,39311Weinstein Company
3Stoker$42,6652%275181$155$1,299,0014Fox Searchlight
4Django Unchained$32,4723%29630$110$162,142,81313Weinstein Company
5Side Effects (2013)$31,464-4%225-177$140$31,107,5047Open Road
6Emperor$29,930-19%237-74$126$2,741,8293Roadside Attractions
7Hansel and Gretel: Witch Hunters$28,20321%20979$135$55,037,2449Paramount
8Warm Bodies$23,479-12%299-360$79$65,123,2748Lionsgate / Summit
9The Hobbit: An Unexpected Journey$22,90124%235-70$97$302,779,92515Warner Bros. / New Line
10A Good Day to Die Hard$22,431-28%448-669$50$66,392,1096Fox
11Parental Guidance$21,16921%185-37$114$76,809,81913Fox
12Dead Man Down$20,763-26%612-1576$34$10,735,9903FilmDistrict
13Argo$19,559-4%185-355$106$135,588,70924Warner Bros.
14InAPPropriate Comedy$15,8857%275--$58$228,0041Freestyle Releasing
15The Last Exorcism Part II$15,500-15%455-1120$34$15,092,1844CBS Films
16Beautiful Creatures (2013)$14,94530%18863$79$19,357,6186Warner Bros.
17Rise of The Guardians$14,8199%162-51$91$103,230,39418Paramount / DreamWorks
18Dark Skies$13,2716%205-498$65$17,074,1145Weinstein / Dimension
19Mama$12,98533%130-74$100$71,514,41510Universal
20Les Miserables (2012)$12,9255%129-112$100$148,720,92513Universal
21The Impossible$9,4865%12318$77$18,773,45114Lionsgate / Summit

Platform (1 — 99)

#TitleThu, Mar. 28 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$38,470141%188$2,137$514,9803Gathr Films
2To the Arctic 3D$20,4779%520$394$11,853,57549Warner Bros. / IMAX
3Born to Be Wild 3D$18,47747%300$616$22,317,922103Warner Bros. / IMAX
4From Up on Poppy Hill$9,79223%64$1,632$164,6952GKIDS
5The Sapphires$4,5108%4--$1,128$54,5891Weinstein Company
6Camp (2013)$4,049115%172$238$100,5595Freestyle Releasing
7The Lost Medallion: The Adventures of Billy Stone$3,416-5%28-17$122$360,4604Methinx Entertainment
8Bless Me, Ultima$3,0984%21-24$148$1,525,2485Arenas Entertainment
9Parker$2,68233%55-37$49$17,596,7449FilmDistrict
10Gangster Squad$2,6233%500$52$45,977,66011Warner Bros.
11Starbuck$2,43336%3--$811$3,477,8581eOne Films US
12Hyde Park on Hudson$2,426-2%20-11$121$6,376,14516Focus
13Kai Po Che$1,060-5%18-24$59$1,109,7285UTV Motion Pictures
14Rangrezz$305-35%11--$28$5,8371UTV Motion Pictures
15Escape Fire: The Fight To Rescue American Healthcare$272127%1--$272$99,02825Roadside Attractions