Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Apr. 8 2013

Wide (1000+)

#TitleMon, Apr. 8 2013LocationsAvg.TotalWks.Dist.
1Evil Dead$1,703,987-67%3,025--$563$27,479,8341Sony / TriStar
2G.I. Joe: Retaliation$1,235,919-78%3,73415$331$87,674,3682Paramount
3Jurassic Park 3D$1,080,690-76%2,771--$390$19,700,8351Universal
4The Croods$969,112-83%3,879-186$250$126,321,0083Fox / DreamWorks Animation
5Olympus Has Fallen$740,309-73%3,059-47$242$71,976,9423FilmDistrict
6Tyler Perry's Temptation$654,494-72%2,0470$320$39,123,6402Lionsgate
7Oz: The Great and Powerful$443,585-79%2,905-419$153$213,050,5375Disney
8The Host (2013)$319,412-73%3,2020$100$19,943,7402Open Road
9The Call$246,804-71%2,002-437$123$45,728,1454Sony / TriStar
10Admission$135,606-68%1,407-754$96$15,401,2023Focus
11Spring Breakers$120,255-61%1,072-307$112$12,737,0194A24

Limited (100 — 999)

#TitleMon, Apr. 8 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$57,680-68%721-361$80$131,290,0159Universal
2Silver Linings Playbook$41,992-70%524-228$80$129,767,10921Weinstein Company
3The Incredible Burt Wonderstone$37,527-69%535-1040$70$21,845,0284Warner Bros. / New Line
4Jack the Giant Slayer$35,396-75%502-578$71$62,505,2266Warner Bros. / New Line
5Quartet$31,292-70%252-50$124$17,231,83813Weinstein Company
6Life of Pi$26,970-72%269-71$100$123,947,55320Fox
7Warm Bodies$22,122-68%287125$77$65,606,14010Lionsgate / Summit
8Safe Haven$20,356-64%360-190$57$70,348,3088Relativity Media
9Snitch (2013)$16,206-70%304-442$53$41,800,5377Lionsgate / Summit
1021 And Over$15,613-60%180-164$87$25,294,8466Relativity Media
11Escape From Planet Earth$13,977-79%432-545$32$54,454,4418Weinstein Company
12A Good Day to Die Hard$12,536-71%22516$56$66,808,1868Fox
13Emperor$12,026-66%120-18$100$3,121,9105Roadside Attractions
14Django Unchained$11,771-68%183-50$64$162,560,93315Weinstein Company
15Hansel and Gretel: Witch Hunters$10,849-70%180-22$60$55,450,37011Paramount
16Argo$6,825-70%172-88$40$135,904,62526Warner Bros.
17Dead Man Down$5,545-64%14671$38$10,834,2235FilmDistrict
18Parental Guidance$4,477-70%110-30$41$77,049,93915Fox

Platform (1 — 99)

#TitleMon, Apr. 8 2013LocationsAvg.TotalWks.Dist.
1The Place Beyond the Pines$63,126-70%3026$2,104$1,152,5352Focus
2The Sapphires$20,047-74%6048$334$464,0293Weinstein Company
3Girl Rising$19,780731%489$412$609,4935Gathr Films
4Trance$11,278-67%4--$2,820$142,4231Fox Searchlight
5From Up on Poppy Hill$9,187-77%4116$224$481,6774GKIDS
6Free Angela and All Political Prisoners$6,895-65%16--$431$76,2011CodeBlack Films
7Side Effects (2013)$6,750-73%80-22$84$31,398,2339Open Road
8The Impossible$6,249-62%80-6$78$18,913,31816Lionsgate / Summit
9Stoker$6,249-63%89-105$70$1,634,6276Fox Searchlight
10To the Arctic 3D$5,144-63%520$99$12,032,06951Warner Bros. / IMAX
11Starbuck$4,778-65%3114$154$3,610,3843eOne Films US
12The Hobbit: An Unexpected Journey$2,933-71%77-68$38$302,935,55717Warner Bros. / New Line
13Rise of The Guardians$2,920-80%89-45$33$103,403,61220Paramount / DreamWorks
14Settai$2,255-81%33--$68$54,6411UTV Motion Pictures
15Born to Be Wild 3D$2,144-69%300$71$22,427,680105Warner Bros. / IMAX
16Beautiful Creatures (2013)$1,772-66%55-60$32$19,446,9898Warner Bros.
17Camp (2013)$1,723-53%82$215$130,2867Freestyle Releasing
18Himmatwala$1,560-77%61-38$26$264,1282UTV Motion Pictures
19Dark Skies$1,172-71%28-73$42$17,179,3387Weinstein / Dimension
20Bless Me, Ultima$1,061-52%6-5$177$1,560,6177Arenas Entertainment
21Down the Shore$422-56%2--$211$5,2301Anchor Bay Films
22The Playroom$395-63%12--$33$4,2951Freestyle Releasing
23Kai Po Che$94-77%2-3$47$1,119,9707UTV Motion Pictures