Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, Apr. 11 2013

Wide (1000+)

#TitleThu, Apr. 11 2013LocationsAvg.TotalWks.Dist.
1Evil Dead$1,349,322-1%3,025--$446$32,041,7821Sony / TriStar
2G.I. Joe: Retaliation$1,207,9224%3,73415$323$91,625,6982Paramount
3Jurassic Park 3D$1,052,9801%2,771--$380$23,109,1651Universal
4The Croods$977,45010%3,879-186$252$129,324,0703Fox / DreamWorks Animation
5Olympus Has Fallen$842,8414%3,059-47$276$74,606,8143FilmDistrict
6Tyler Perry's Temptation$548,3812%2,0470$268$40,921,9962Lionsgate
7Oz: The Great and Powerful$486,3759%2,905-419$167$214,521,4125Disney
8The Host (2013)$348,2457%3,2020$109$21,045,4602Open Road
9The Call$280,5485%2,002-437$140$46,622,0934Sony / TriStar
10Admission$161,7493%1,407-754$115$15,917,9543Focus
11Spring Breakers$122,786-1%1,072-307$115$13,148,9874A24

Limited (100 — 999)

#TitleThu, Apr. 11 2013LocationsAvg.TotalWks.Dist.
1Identity Thief$61,0250%721-361$85$131,480,8409Universal
2Silver Linings Playbook$51,8782%524-228$99$129,925,17221Weinstein Company
3The Incredible Burt Wonderstone$40,5241%535-1040$76$21,975,2104Warner Bros. / New Line
4Jack the Giant Slayer$40,3522%502-578$80$62,635,2176Warner Bros. / New Line
5Quartet$37,834-1%252-50$150$17,350,91513Weinstein Company
6Life of Pi$27,843-4%269-71$104$124,042,09620Fox
7Warm Bodies$24,15010%287125$84$65,675,96610Lionsgate / Summit
8Safe Haven$23,97414%360-190$67$70,423,6318Relativity Media
921 And Over$18,0340%180-160$100$25,354,7676Relativity Media
10Snitch (2013)$17,7968%304-442$59$41,855,8787Lionsgate / Summit
11Django Unchained$16,0585%183-50$88$162,610,44415Weinstein Company
12A Good Day to Die Hard$15,5509%22516$69$66,855,6228Fox
13Escape From Planet Earth$15,40614%432-545$36$54,501,9388Weinstein Company
14Emperor$14,6245%120-18$122$3,166,9655Roadside Attractions
15Hansel and Gretel: Witch Hunters$11,4470%180-22$64$55,485,54811Paramount
16Argo$8,77522%172-88$51$135,929,64726Warner Bros.
17Dead Man Down$5,7741%14671$40$10,852,9085FilmDistrict
18Parental Guidance$5,59712%110-30$51$77,066,22915Fox

Platform (1 — 99)

#TitleThu, Apr. 11 2013LocationsAvg.TotalWks.Dist.
1The Place Beyond the Pines$73,2390%3026$2,441$1,374,1792Focus
2Girl Rising$29,91093%489$623$665,2735Gathr Films
3The Sapphires$21,474-13%6048$358$535,4013Weinstein Company
4To the Arctic 3D$12,47720%520$240$12,068,18851Warner Bros. / IMAX
5From Up on Poppy Hill$12,35411%4116$301$514,9384GKIDS
6Trance$11,0852%4--$2,771$174,6081Fox Searchlight
7Side Effects (2013)$9,4026%80-22$118$31,426,3609Open Road
8Stoker$8,91414%89-105$100$1,660,4836Fox Searchlight
9The Impossible$7,598-10%80-6$95$18,936,91916Lionsgate / Summit
10Free Angela and All Political Prisoners$6,19847%16--$387$90,9731CodeBlack Films
11Born to Be Wild 3D$6,17920%300$206$22,441,859105Warner Bros. / IMAX
12Starbuck$5,266-7%3114$170$3,626,5203eOne Films US
13The Hobbit: An Unexpected Journey$3,04311%77-68$40$302,944,38917Warner Bros. / New Line
14Rise of The Guardians$3,0237%89-45$34$103,412,75820Paramount / DreamWorks
15Beautiful Creatures (2013)$1,71814%55-60$31$19,452,1388Warner Bros.
16Settai$1,547-9%33--$47$61,4201UTV Motion Pictures
17Camp (2013)$1,507-3%82$188$134,9797Freestyle Releasing
18Dark Skies$1,166-3%28-73$42$17,182,9347Weinstein / Dimension
19Himmatwala$1,096-41%61-38$18$269,9092UTV Motion Pictures
20Bless Me, Ultima$906-6%6-5$151$1,563,5627Arenas Entertainment
21The Playroom$66557%12--$55$5,9641Freestyle Releasing
22Down the Shore$406-24%2--$203$6,5581Anchor Bay Films
23Kai Po Che$9632%2-3$48$1,120,2477UTV Motion Pictures