Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Fri, Apr. 12 2013

Wide (1000+)

#TitleFri, Apr. 12 2013LocationsAvg.TotalWks.Dist.
142 (2013)$9,061,823--3,003--$3,018$9,061,8231Warner Bros.
2Scary Movie 5$5,515,954--3,402--$1,621$5,515,9541Weinstein / Dimension
3Evil Dead$3,196,076137%3,0250$1,057$35,237,8582Sony / TriStar
4The Croods$3,052,976212%3,689-190$828$132,377,0464Fox / DreamWorks Animation
5G.I. Joe: Retaliation$2,926,055142%3,535-199$828$94,551,7533Paramount
6Jurassic Park 3D$2,444,640132%2,7787$880$25,553,8052Universal
7Olympus Has Fallen$2,043,260142%2,935-124$696$76,650,0744FilmDistrict
8Tyler Perry's Temptation$1,371,174150%1,805-242$760$42,293,1703Lionsgate
9Oz: The Great and Powerful$1,236,198154%2,504-401$494$215,757,6106Disney
10The Host (2013)$748,011115%2,172-1030$344$21,793,4713Open Road
11The Call$568,564103%1,630-372$349$47,190,6575Sony / TriStar

Limited (100 — 999)

#TitleFri, Apr. 12 2013LocationsAvg.TotalWks.Dist.
1The Place Beyond the Pines$1,210,7271553%514484$2,356$2,584,9063Focus
2Trance$286,5712485%438434$654$461,1792Fox Searchlight
3Admission$274,90770%909-498$302$16,192,8614Focus
4Identity Thief$155,085154%564-157$275$131,635,92510Universal
5Spring Breakers$127,4074%426-646$299$13,276,3945A24
6Silver Linings Playbook$118,523128%451-73$263$130,043,69522Weinstein Company
7Jack the Giant Slayer$85,015111%331-171$257$62,720,2327Warner Bros. / New Line
8Warm Bodies$66,113174%279-8$237$65,742,07911Lionsgate / Summit
9Life of Pi$64,315131%217-52$296$124,106,41121Fox
10Quartet$62,16864%224-28$278$17,413,08314Weinstein Company
11Safe Haven$59,306147%277-83$214$70,482,9379Relativity Media
12The Incredible Burt Wonderstone$45,87713%274-261$167$22,021,0875Warner Bros. / New Line
13A Good Day to Die Hard$41,069164%210-15$196$66,896,6919Fox
14Snitch (2013)$38,209115%215-89$178$41,894,0878Lionsgate / Summit
15Escape From Planet Earth$35,761132%276-156$130$54,537,6999Weinstein Company
16Hansel and Gretel: Witch Hunters$25,475123%154-26$165$55,511,02312Paramount
17Django Unchained$24,03150%126-57$191$162,634,47516Weinstein Company
1821 And Over$23,98933%107-73$224$25,378,7567Relativity Media
19Argo$18,056106%1720$105$135,947,70327Warner Bros.

Platform (1 — 99)

#TitleFri, Apr. 12 2013LocationsAvg.TotalWks.Dist.
1The Sapphires$63,879197%9333$687$599,2804Weinstein Company
2Not Today$38,643--41--$943$38,6431Freestyle Releasing
3From Up on Poppy Hill$23,03086%498$470$537,9685GKIDS
4To the Arctic 3D$23,00384%520$442$12,091,19152Warner Bros. / IMAX
5The Impossible$18,346141%77-3$238$18,955,26517Lionsgate / Summit
6Emperor$15,4816%96-24$161$3,182,4466Roadside Attractions
7Side Effects (2013)$15,11161%53-27$285$31,441,47110Open Road
8Parental Guidance$14,567160%90-20$162$77,080,79616Fox
9Dark Skies$12,088937%25-3$484$17,195,0228Weinstein / Dimension
10The Hobbit: An Unexpected Journey$8,912193%55-22$162$302,953,30118Warner Bros. / New Line
11Starbuck$8,09154%321$253$3,634,6114eOne Films US
12Dead Man Down$7,86736%94-52$84$10,860,7756FilmDistrict
13Born to Be Wild 3D$6,7018%300$223$22,448,560106Warner Bros. / IMAX
14Free Angela and All Political Prisoners$5,061-18%13-3$389$96,0342CodeBlack Films
15Stoker$3,721-58%30-59$124$1,664,2047Fox Searchlight
16Settai$3,160104%15-18$211$64,5802UTV Motion Pictures
17Himmatwala$157-86%3-58$52$270,0663UTV Motion Pictures
18Kai Po Che$13844%1-1$138$1,120,3858UTV Motion Pictures