Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Tue, Apr. 23 2013

Wide (1000+)

#TitleTue, Apr. 23 2013LocationsAvg.TotalWks.Dist.
1Oblivion (2013)$3,158,80517%3,783--$835$42,918,1351Universal
242 (2013)$1,392,20730%3,250247$428$56,219,1422Warner Bros.
3The Place Beyond the Pines$595,59936%1,5421028$386$12,675,6984Focus
4The Croods$530,49032%3,435-254$154$155,564,9925Fox / DreamWorks Animation
5G.I. Joe: Retaliation$474,46229%3,175-360$149$112,041,1244Paramount
6Olympus Has Fallen$449,86826%2,638-297$171$89,582,5045FilmDistrict
7Evil Dead$415,37219%2,823-202$147$49,220,1403Sony / TriStar
8Scary Movie 5$390,36935%3,4020$115$23,477,3412Weinstein / Dimension
9Jurassic Park 3D$337,85026%2,330-448$145$39,131,1753Universal
10Oz: The Great and Powerful$204,10121%2,045-459$100$224,099,0567Disney
11Tyler Perry's Temptation$188,73112%1,405-400$134$49,241,3714Lionsgate
12The Host (2013)$87,03221%1,356-816$64$25,337,8304Open Road

Limited (100 — 999)

#TitleTue, Apr. 23 2013LocationsAvg.TotalWks.Dist.
1The Call$90,88031%977-653$93$50,260,8306Sony / TriStar
2Filly Brown$80,1573%188--$426$1,636,2321Lionsgate / Pantelion
3The Lords of Salem$59,5782%355--$168$760,9201Anchor Bay Films
4Silver Linings Playbook$55,45424%867416$64$131,130,98223Weinstein Company
5Trance$52,28527%4435$118$1,919,8903Fox Searchlight
6Side Effects (2013)$41,35321%645592$64$31,879,17411Open Road
7Identity Thief$40,80031%480-84$85$132,747,99511Universal
8Admission$37,34539%485-424$77$17,516,7895Focus
9Girl Rising$35,23670%170122$207$905,4827Gathr Films
10The Sapphires$27,65343%11421$243$1,184,6695Weinstein Company
11Safe Haven$22,02932%32548$68$70,915,41110Relativity Media
12Quartet$20,95237%176-48$119$17,880,13015Weinstein Company
13Spring Breakers$18,55336%122-304$152$13,863,9086A24
14Life of Pi$17,73538%193-24$92$124,555,66122Fox
15The Incredible Burt Wonderstone$16,69522%265-9$63$22,370,0096Warner Bros. / New Line
16Jack the Giant Slayer$15,35032%255-76$60$63,288,1438Warner Bros. / New Line
17Warm Bodies$12,30314%240-39$51$66,141,70212Lionsgate / Summit
18Escape From Planet Earth$10,00924%240-36$42$54,867,46110Weinstein Company
19A Good Day to Die Hard$9,03016%170-40$53$67,170,29910Fox
20Snitch (2013)$7,97432%161-54$50$42,126,0119Lionsgate / Summit
21Hansel and Gretel: Witch Hunters$5,3338%112-42$48$55,692,35713Paramount

Platform (1 — 99)

#TitleTue, Apr. 23 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$11,25522%520$216$12,218,45253Warner Bros. / IMAX
221 And Over$6,77556%50-57$136$25,516,5968Relativity Media
3Dark Skies$6,035-2%9166$66$17,305,2359Weinstein / Dimension
4From Up on Poppy Hill$5,1323%48-1$107$732,5256GKIDS
5Django Unchained$4,17328%77-49$54$162,767,69017Weinstein Company
6Parental Guidance$3,71437%900$41$77,191,32817Fox
7Camp (2013)$3,68310%3211$115$237,0819Freestyle Releasing
8Emperor$3,416-4%64-32$53$3,281,2267Roadside Attractions
9Born to Be Wild 3D$3,32579%300$111$22,499,126107Warner Bros. / IMAX
10The Lost Medallion: The Adventures of Billy Stone$3,257-16%31--$105$460,0528Methinx Entertainment
11Starbuck$2,85655%29-3$98$3,701,4805eOne Films US
12Un Flic (2013 re-issue)$2,08530%1--$2,085$14,0311Rialto Pictures
13Argo$1,98181%43-129$46$136,022,52428Warner Bros.
14Not Today$1,5996%20-21$80$141,7842Freestyle Releasing
15Stoker$1,50521%28-2$54$1,693,6408Fox Searchlight
16Settai$562293%2-13$281$85,1103UTV Motion Pictures
17The Hobbit: An Unexpected Journey$55212%51-4$11$303,002,27419Warner Bros. / New Line
18Free Angela and All Political Prisoners$353-28%2-11$177$125,2123CodeBlack Films
19Pawn$18555%1--$185$2,4411Anchor Bay Films
20Kai Po Che$115174%21$58$1,121,9739UTV Motion Pictures