Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Apr. 24 2013

Wide (1000+)

#TitleWed, Apr. 24 2013LocationsAvg.TotalWks.Dist.
1Oblivion (2013)$2,288,715-28%3,783--$605$45,206,8501Universal
242 (2013)$1,091,046-22%3,250247$336$57,310,1882Warner Bros.
3The Place Beyond the Pines$450,302-24%1,5421028$292$13,126,0004Focus
4The Croods$431,479-19%3,435-254$126$155,996,4715Fox / DreamWorks Animation
5Olympus Has Fallen$383,850-15%2,638-297$146$89,966,3545FilmDistrict
6G.I. Joe: Retaliation$373,380-21%3,175-360$118$112,414,5044Paramount
7Evil Dead$334,420-19%2,823-202$118$49,554,5603Sony / TriStar
8Jurassic Park 3D$291,250-14%2,330-448$125$39,422,4253Universal
9Scary Movie 5$282,754-28%3,4020$83$23,760,0952Weinstein / Dimension
10Oz: The Great and Powerful$176,835-13%2,045-459$86$224,275,8917Disney
11Tyler Perry's Temptation$149,006-21%1,405-400$106$49,390,3774Lionsgate
12The Host (2013)$75,022-14%1,356-816$55$25,412,8524Open Road

Limited (100 — 999)

#TitleWed, Apr. 24 2013LocationsAvg.TotalWks.Dist.
1The Call$75,974-16%977-653$78$50,336,8046Sony / TriStar
2Filly Brown$57,719-28%188--$307$1,693,9511Lionsgate / Pantelion
3The Lords of Salem$51,062-14%355--$144$811,9821Anchor Bay Films
4Silver Linings Playbook$49,161-11%867416$57$131,180,14323Weinstein Company
5Trance$46,120-12%4435$104$1,966,0103Fox Searchlight
6Side Effects (2013)$36,391-12%645592$56$31,915,56511Open Road
7Girl Rising$33,973-4%170122$200$939,4557Gathr Films
8Identity Thief$33,600-18%480-84$70$132,781,59511Universal
9Admission$31,760-15%485-424$65$17,548,5495Focus
10The Sapphires$27,5610%11421$242$1,212,2305Weinstein Company
11Quartet$20,262-3%176-48$115$17,900,39215Weinstein Company
12Safe Haven$19,416-12%32548$60$70,934,82710Relativity Media
13Life of Pi$15,406-13%193-24$80$124,571,06722Fox
14The Incredible Burt Wonderstone$14,691-12%265-9$55$22,384,7006Warner Bros. / New Line
15Spring Breakers$14,317-23%122-304$117$13,878,2256A24
16Escape From Planet Earth$12,91529%240-36$54$54,880,37610Weinstein Company
17Warm Bodies$12,2910%240-39$51$66,153,99312Lionsgate / Summit
18Jack the Giant Slayer$12,126-21%255-76$48$63,300,2698Warner Bros. / New Line
19A Good Day to Die Hard$8,771-3%170-40$52$67,179,07010Fox
20Snitch (2013)$6,534-18%161-54$41$42,132,5459Lionsgate / Summit
21Hansel and Gretel: Witch Hunters$5,4121%112-42$48$55,697,76913Paramount

Platform (1 — 99)

#TitleWed, Apr. 24 2013LocationsAvg.TotalWks.Dist.
1To the Arctic 3D$9,477-16%520$182$12,227,92953Warner Bros. / IMAX
2From Up on Poppy Hill$6,59829%48-1$137$739,1236GKIDS
3Dark Skies$5,797-4%9166$64$17,311,0329Weinstein / Dimension
421 And Over$5,283-22%50-57$106$25,521,8798Relativity Media
5Camp (2013)$4,70428%3211$147$241,7859Freestyle Releasing
6The Lost Medallion: The Adventures of Billy Stone$4,41836%31--$143$464,4708Methinx Entertainment
7Born to Be Wild 3D$3,5818%300$119$22,502,707107Warner Bros. / IMAX
8Django Unchained$3,473-17%77-49$45$162,771,16317Weinstein Company
9Emperor$3,370-1%64-32$53$3,284,5967Roadside Attractions
10Parental Guidance$3,173-15%900$35$77,194,50117Fox
11Starbuck$2,474-13%29-3$85$3,703,9545eOne Films US
12Un Flic (2013 re-issue)$2,30411%1--$2,304$16,3351Rialto Pictures
13Stoker$1,6449%28-2$59$1,695,2848Fox Searchlight
14Argo$1,604-19%43-129$37$136,024,12828Warner Bros.
15Not Today$1,420-11%20-21$71$143,2042Freestyle Releasing
16The Hobbit: An Unexpected Journey$491-11%51-4$10$303,002,76519Warner Bros. / New Line
17Free Angela and All Political Prisoners$43724%2-11$219$125,6493CodeBlack Films
18Settai$215-62%2-13$108$85,3253UTV Motion Pictures
19Pawn$138-25%1--$138$2,5781Anchor Bay Films