Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sun, Apr. 28 2013

Wide (1000+)

#TitleSun, Apr. 28 2013LocationsAvg.TotalWks.Dist.
1Pain and Gain$5,410,981-26%3,277--$1,651$20,244,5051Paramount
2Oblivion (2013)$4,777,920-39%3,7929$1,260$65,090,9252Universal
342 (2013)$2,868,598-41%3,405155$842$69,011,8153Warner Bros.
4The Croods$2,000,487-37%3,283-152$609$163,151,7016Fox / DreamWorks Animation
5The Big Wedding$1,885,970-40%2,633--$716$7,591,6631Lionsgate
6G.I. Joe: Retaliation$1,048,662-38%2,707-468$387$116,477,9685Paramount
7Olympus Has Fallen$790,533-39%2,334-304$339$93,171,8176FilmDistrict
8The Place Beyond the Pines$761,826-35%1,58442$481$16,252,1145Focus
9Scary Movie 5$745,278-54%2,733-669$273$27,471,3873Weinstein / Dimension
10Jurassic Park 3D$720,720-30%1,848-482$390$42,065,0604Universal
11Oz: The Great and Powerful$545,218-35%1,610-435$339$226,258,7458Disney
12Evil Dead$493,850-42%2,186-637$226$51,853,9264Sony / TriStar

Limited (100 — 999)

#TitleSun, Apr. 28 2013LocationsAvg.TotalWks.Dist.
1Mud$608,554-37%363--$1,676$2,215,8911Roadside Attractions
2Tyler Perry's Temptation$266,113-48%942-463$282$50,630,9225Lionsgate
3Filly Brown$191,746-9%25971$740$2,302,9412Lionsgate / Pantelion
4Jack the Giant Slayer$124,435-35%365110$341$63,733,9389Warner Bros. / New Line
5The Host (2013)$89,595-48%611-745$147$25,866,9935Open Road
6The Call$82,203-43%513-464$160$50,727,6887Sony / TriStar
7Identity Thief$70,115-60%425-55$165$133,160,99012Universal
8The Lords of Salem$54,757-23%280-75$196$1,038,4482Anchor Bay Films
9Snitch (2013)$54,049-34%25291$214$42,325,85510Lionsgate / Summit
10The Sapphires$46,334-46%12612$368$1,415,7226Weinstein Company
11Silver Linings Playbook$45,790-51%361-506$127$131,422,96824Weinstein Company
12Escape From Planet Earth$37,326-53%28343$132$55,050,33311Weinstein Company
13Trance$32,037-35%157-286$204$2,119,9914Fox Searchlight
14Safe Haven$31,845-47%259-66$123$71,088,72311Relativity Media
15Warm Bodies$25,658-44%190-50$135$66,267,98513Lionsgate / Summit
16Admission$24,998-52%279-206$90$17,692,9046Focus
17Quartet$24,259-30%130-46$187$18,005,35116Weinstein Company
18Life of Pi$23,811-32%131-62$182$124,666,51323Fox
1921 And Over$20,667-22%13686$152$25,594,1659Relativity Media
20The Incredible Burt Wonderstone$19,733-31%185-80$107$22,465,8057Warner Bros. / New Line
21A Good Day to Die Hard$13,524-35%122-48$111$67,234,78111Fox
22Side Effects (2013)$13,244-39%108-537$123$31,994,08912Open Road

Platform (1 — 99)

#TitleSun, Apr. 28 2013LocationsAvg.TotalWks.Dist.
1From Up on Poppy Hill$17,625-26%44-4$401$800,7577GKIDS
2Spring Breakers$14,687-24%72-50$204$13,941,2517A24
3Camp (2013)$13,174-19%28-4$471$293,35510Freestyle Releasing
4To the Arctic 3D$11,769-31%520$226$12,297,04154Warner Bros. / IMAX
5The Lost Medallion: The Adventures of Billy Stone$11,256-45%25--$450$515,5169Methinx Entertainment
6Dark Skies$8,312-33%63-28$132$17,343,77510Weinstein / Dimension
7Kon-Tiki$6,996-27%2--$3,498$22,1681Weinstein Company
8Parental Guidance$6,359-46%61-29$104$77,221,85718Fox
9Starbuck$5,683-32%27-2$210$3,725,9666eOne Films US
10Born to Be Wild 3D$5,672-25%300$189$22,531,773108Warner Bros. / IMAX
11Girl Rising$5,065-31%72-98$70$1,006,6978Gathr Films
12Django Unchained$2,953-57%38-39$78$162,789,43218Weinstein Company
13Emperor$2,191-30%26-38$84$3,295,6288Roadside Attractions
14Un Flic (2013 re-issue)$1,839-19%10$1,839$24,3332Rialto Pictures
15Not Today$834-35%3-17$278$147,6993Freestyle Releasing
16Le Petit Soldat (2013 re-issue)$620-28%1--$620$18,0028Rialto Pictures
17Settai$565-34%1-1$565$87,2604UTV Motion Pictures
18Kai Po Che$136-62%20$68$1,122,52710UTV Motion Pictures