'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Tue, Apr. 30 2013

Wide (1000+)

#TitleTue, Apr. 30 2013LocationsAvg.TotalWks.Dist.
1Pain and Gain$1,956,63015%3,277--$597$23,904,2101Paramount
2Oblivion (2013)$1,573,68012%3,7929$415$68,067,6452Universal
3The Big Wedding$911,93444%2,633--$346$9,135,3241Lionsgate
442 (2013)$904,22812%3,405155$266$70,724,1713Warner Bros.
5The Croods$405,7259%3,283-152$124$163,930,3836Fox / DreamWorks Animation
6The Place Beyond the Pines$358,98923%1,58442$227$16,903,9845Focus
7G.I. Joe: Retaliation$316,36319%2,707-468$117$117,061,1845Paramount
8Olympus Has Fallen$298,57014%2,334-304$128$93,732,2426FilmDistrict
9Jurassic Park 3D$240,24024%1,848-482$130$42,499,3404Universal
10Scary Movie 5$219,73420%2,733-669$80$27,874,3583Weinstein / Dimension
11Evil Dead$213,9148%2,186-637$98$52,266,5984Sony / TriStar
12Oz: The Great and Powerful$133,5463%1,610-435$83$226,521,5548Disney

Limited (100 — 999)

#TitleTue, Apr. 30 2013LocationsAvg.TotalWks.Dist.
1Mud$211,0571%363--$581$2,635,1371Roadside Attractions
2Tyler Perry's Temptation$94,7996%942-463$101$50,814,8575Lionsgate
3Filly Brown$41,66721%25971$161$2,378,9382Lionsgate / Pantelion
4Jack the Giant Slayer$35,77415%365110$98$63,800,8209Warner Bros. / New Line
5The Host (2013)$34,1809%611-745$56$25,932,5315Open Road
6Identity Thief$25,50020%425-55$60$133,207,74012Universal
7Silver Linings Playbook$24,25424%361-506$67$131,466,85324Weinstein Company
8The Lords of Salem$22,9412%280-75$82$1,083,9772Anchor Bay Films
9The Sapphires$19,3759%12612$154$1,452,9526Weinstein Company
10Snitch (2013)$17,63113%25291$70$42,359,15110Lionsgate / Summit
12Trance$16,23821%157-286$103$2,149,7034Fox Searchlight
13Quartet$13,46425%130-46$104$18,029,62216Weinstein Company
14Safe Haven$12,70227%259-66$49$71,111,43011Relativity Media
15Life of Pi$9,71832%131-62$74$124,683,57323Fox
16Escape From Planet Earth$9,47620%28343$33$55,067,71011Weinstein Company
1721 And Over$8,274-7%13686$61$25,611,2909Relativity Media
18Warm Bodies$7,778-3%190-50$41$66,283,78813Lionsgate / Summit
19The Incredible Burt Wonderstone$7,55216%185-80$41$22,479,8687Warner Bros. / New Line
20Side Effects (2013)$7,31015%108-537$68$32,007,75612Open Road
21A Good Day to Die Hard$5,29534%122-48$43$67,244,02611Fox

Platform (1 — 99)

#TitleTue, Apr. 30 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$18,708-19%72-98$260$1,048,4858Gathr Films
2Spring Breakers$10,89044%72-50$151$13,959,6817A24
3To the Arctic 3D$9,46982%520$182$12,311,72454Warner Bros. / IMAX
4Born to Be Wild 3D$5,71691%300$191$22,540,476108Warner Bros. / IMAX
5From Up on Poppy Hill$4,69812%44-4$107$809,6477GKIDS
6Dark Skies$2,71611%63-28$43$17,348,94710Weinstein / Dimension
7Kon-Tiki$2,378-14%2--$1,189$27,2981Weinstein Company
8Camp (2013)$2,315-18%28-4$83$298,47910Freestyle Releasing
9Django Unchained$2,11649%38-39$56$162,792,97118Weinstein Company
10Starbuck$1,99429%27-2$74$3,729,5056eOne Films US
11Un Flic (2013 re-issue)$1,88630%10$1,886$27,6682Rialto Pictures
12The Lost Medallion: The Adventures of Billy Stone$1,71213%25-6$68$518,7389Methinx Entertainment
13Parental Guidance$1,46511%61-29$24$77,224,64118Fox
14Emperor$1,05634%25-39$42$3,297,4708Roadside Attractions
15Settai$322313%1-1$322$87,6604UTV Motion Pictures
16Not Today$273-25%3-17$91$148,3353Freestyle Releasing
17Le Petit Soldat (2013 re-issue)$251-36%1--$251$18,6478Rialto Pictures