Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Sat, May. 4 2013

Wide (1000+)

#TitleSat, May. 4 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$62,273,218-10%4,253--$14,642$131,131,7731Disney
2Pain and Gain$3,095,33632%3,28710$942$31,766,8612Paramount
342 (2013)$2,747,80354%3,345-60$821$76,654,8504Warner Bros.
4Oblivion (2013)$2,503,90046%3,430-362$730$74,390,8003Universal
5The Croods$2,003,227106%2,915-368$687$167,493,4267Fox / DreamWorks Animation
6The Big Wedding$1,697,41440%2,6330$645$13,247,9042Lionsgate
7Oz: The Great and Powerful$1,036,03643%1,160-450$893$228,506,0669Disney
8Scary Movie 5$670,38043%1,857-876$361$29,306,4194Weinstein / Dimension
9G.I. Joe: Retaliation$577,82361%1,804-903$320$118,419,8986Paramount
10The Place Beyond the Pines$552,94245%1,162-422$476$18,330,1526Focus
11Olympus Has Fallen$531,33754%1,632-702$326$95,057,1437FilmDistrict

Limited (100 — 999)

#TitleSat, May. 4 2013LocationsAvg.TotalWks.Dist.
1Mud$946,69449%576213$1,644$4,589,9652Roadside Attractions
2Jurassic Park 3D$387,10061%980-868$395$43,487,1805Universal
3Evil Dead$270,39135%959-1227$282$53,056,0565Sony / TriStar
4Tyler Perry's Temptation$191,20464%504-438$379$51,261,6676Lionsgate
5Jack the Giant Slayer$131,90372%335-30$394$64,064,53010Warner Bros. / New Line
6Identity Thief$96,01060%300-125$320$133,406,40013Universal
7Silver Linings Playbook$87,76442%468107$188$131,654,33225Weinstein Company
8The Sapphires$70,66889%123-3$575$1,597,6397Weinstein Company
9The Host (2013)$69,46140%290-321$240$26,111,1736Open Road
10Filly Brown$60,88135%204-55$298$2,540,5553Lionsgate / Pantelion
11Snitch (2013)$59,53364%215-37$277$42,484,17311Lionsgate / Summit
12Escape From Planet Earth$54,89654%257-26$214$55,177,25212Weinstein Company
13The Call$42,01748%200-313$210$50,912,1948Sony / TriStar
14Safe Haven$34,69543%169-90$205$71,193,46012Relativity Media
15Side Effects (2013)$28,77543%16557$174$32,068,77613Open Road
16Warm Bodies$27,25853%140-50$195$66,344,70914Lionsgate / Summit
17Admission$17,95037%113-166$159$17,775,2547Focus

Platform (1 — 99)

#TitleSat, May. 4 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$34,13084%1412$2,438$85,9022Weinstein Company
2Life of Pi$27,69678%99-32$280$124,742,13824Fox
3Cinco de Mayo: La Batalla$26,41842%20--$1,321$45,0251Lionsgate / Pantelion
4A Good Day to Die Hard$20,46958%72-50$284$67,285,98312Fox
5Quartet$19,90469%86-44$231$18,084,22917Weinstein Company
6Trance$19,15150%86-71$223$2,207,4365Fox Searchlight
7Scatter My Ashes at Bergdorf's$15,45128%4--$3,863$27,4791eOne Films US
8The Incredible Burt Wonderstone$14,86861%82-103$181$22,517,5008Warner Bros. / New Line
9From Up on Poppy Hill$12,92043%39-5$331$842,6748GKIDS
10To the Arctic 3D$12,779-32%520$246$12,359,20155Warner Bros. / IMAX
11Spring Breakers$10,40821%43-29$242$13,993,3288A24
1221 And Over$9,79823%82-54$119$25,643,29910Relativity Media
13The Lords of Salem$9,17022%50-230$183$1,136,0373Anchor Bay Films
14Starbuck$9,00957%281$322$3,751,5627eOne Films US
15Born to Be Wild 3D$7,964-10%300$265$22,568,039109Warner Bros. / IMAX
16Parental Guidance$7,102130%42-19$169$77,237,55719Fox
17Dark Skies$5,90259%29-34$204$17,362,79411Weinstein / Dimension
18The Lost Medallion: The Adventures of Billy Stone$5,54532%10-15$555$533,28310Methinx Entertainment
19Emperor$3,68835%20-6$184$3,307,3659Roadside Attractions
20Camp (2013)$2,183-25%12-16$182$309,24111Freestyle Releasing
21Django Unchained$2,11353%12-26$176$162,799,54019Weinstein Company
22Not Today$1,199-25%30$400$151,7954Freestyle Releasing
23Girl Rising$570-56%39-33$15$1,095,6579Gathr Films