Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, May. 6 2013

Wide (1000+)

#TitleMon, May. 6 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$11,267,610-74%4,253--$2,649$185,412,1951Disney
2Pain and Gain$649,953-69%3,28710$198$34,480,3432Paramount
3Oblivion (2013)$463,050-67%3,430-362$135$76,277,3003Universal
442 (2013)$434,140-72%3,345-60$130$78,615,2374Warner Bros.
5The Big Wedding$337,076-65%2,6330$128$14,553,4982Lionsgate
6The Croods$213,159-83%2,915-368$73$168,933,9577Fox / DreamWorks Animation
7The Place Beyond the Pines$141,035-59%1,162-422$121$18,817,8276Focus
8Olympus Has Fallen$116,467-63%1,632-702$71$95,490,9967FilmDistrict
9G.I. Joe: Retaliation$92,683-72%1,804-903$51$118,845,0936Paramount
10Oz: The Great and Powerful$79,973-77%1,160-450$69$228,938,9149Disney
11Scary Movie 5$77,912-74%1,857-876$42$29,687,5804Weinstein / Dimension

Limited (100 — 999)

#TitleMon, May. 6 2013LocationsAvg.TotalWks.Dist.
1Mud$201,463-65%576213$350$5,371,1622Roadside Attractions
2Jurassic Park 3D$88,195-67%980-868$90$43,844,9305Universal
3Evil Dead$66,267-54%959-1227$69$53,266,2805Sony / TriStar
4Tyler Perry's Temptation$39,963-62%504-438$79$51,405,4666Lionsgate
5Silver Linings Playbook$21,445-56%468107$46$131,724,95725Weinstein Company
6Jack the Giant Slayer$21,017-76%335-30$63$64,172,58210Warner Bros. / New Line
7Identity Thief$16,495-66%300-125$55$133,470,90013Universal
8The Host (2013)$15,307-53%290-321$53$26,159,1266Open Road
9Filly Brown$14,343-78%204-55$70$2,619,4333Lionsgate / Pantelion
10The Sapphires$13,870-64%123-3$113$1,649,9627Weinstein Company
11Snitch (2013)$11,321-72%215-37$53$42,535,63411Lionsgate / Summit
12Side Effects (2013)$7,351-57%16557$45$32,093,39213Open Road
13Escape From Planet Earth$6,884-79%257-26$27$55,217,28612Weinstein Company
14Safe Haven$6,059-64%169-90$36$71,216,34812Relativity Media
15Warm Bodies$5,269-65%140-50$38$66,365,22814Lionsgate / Summit
16Admission$3,859-51%113-166$34$17,787,0587Focus

Platform (1 — 99)

#TitleMon, May. 6 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$8,090-62%1412$578$115,3632Weinstein Company
2Girl Rising$7,440272%39-33$191$1,105,0979Gathr Films
3Born to Be Wild 3D$6,985188%300$233$22,577,451109Warner Bros. / IMAX
4Cinco de Mayo: La Batalla$6,249-84%20--$312$89,8351Lionsgate / Pantelion
5To the Arctic 3D$6,144-32%520$118$12,374,35255Warner Bros. / IMAX
6Quartet$5,849-51%86-44$68$18,101,92617Weinstein Company
7Trance$5,516-55%86-71$64$2,225,1525Fox Searchlight
8Scatter My Ashes at Bergdorf's$5,035-59%4--$1,259$44,6651eOne Films US
9Spring Breakers$4,310-42%43-29$100$14,005,1218A24
10Life of Pi$4,212-72%99-32$43$124,761,52124Fox
11Starbuck$4,108-26%281$147$3,761,1997eOne Films US
12The Lords of Salem$3,869-48%50-230$77$1,147,5103Anchor Bay Films
13From Up on Poppy Hill$3,111-73%39-5$80$857,1298GKIDS
1421 And Over$3,059-58%82-54$37$25,653,64510Relativity Media
15The Incredible Burt Wonderstone$2,893-66%82-103$35$22,528,8148Warner Bros. / New Line
16A Good Day to Die Hard$2,523-70%72-50$35$67,296,86112Fox
17Dark Skies$1,239-73%29-34$43$17,368,69611Weinstein / Dimension
18Parental Guidance$695-78%42-19$17$77,241,36119Fox
19The Lost Medallion: The Adventures of Billy Stone$539-90%10-15$54$539,17110Methinx Entertainment
20Emperor$536-72%20-6$27$3,309,8399Roadside Attractions
21Camp (2013)$488-70%12-16$41$311,33311Freestyle Releasing
22Django Unchained$456-51%12-26$38$162,800,93619Weinstein Company
23Not Today$160-85%30$53$152,9954Freestyle Releasing