Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Tue, May. 7 2013

Wide (1000+)

#TitleTue, May. 7 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$11,286,8960%4,253--$2,654$196,699,0911Disney
2Pain and Gain$834,71128%3,28710$254$35,315,0542Paramount
3Oblivion (2013)$567,65023%3,430-362$165$76,844,9503Universal
442 (2013)$528,05322%3,345-60$158$79,143,2904Warner Bros.
5The Big Wedding$496,38447%2,6330$189$15,049,8822Lionsgate
6The Croods$240,75013%2,915-368$83$169,174,7077Fox / DreamWorks Animation
7The Place Beyond the Pines$180,98428%1,162-422$156$18,998,8116Focus
8Olympus Has Fallen$134,10415%1,632-702$82$95,625,1007FilmDistrict
9G.I. Joe: Retaliation$116,05225%1,804-903$64$118,961,1456Paramount
10Scary Movie 5$94,13721%1,857-876$51$29,781,7174Weinstein / Dimension
11Oz: The Great and Powerful$86,5908%1,160-450$75$229,025,8649Disney

Limited (100 — 999)

#TitleTue, May. 7 2013LocationsAvg.TotalWks.Dist.
1Mud$230,76615%576213$401$5,601,9282Roadside Attractions
2Jurassic Park 3D$98,01511%980-868$100$43,942,9455Universal
3Evil Dead$72,98110%959-1227$76$53,339,2615Sony / TriStar
4Tyler Perry's Temptation$39,8010%504-438$79$51,445,2676Lionsgate
5Silver Linings Playbook$30,23941%468107$65$131,755,19625Weinstein Company
6Jack the Giant Slayer$23,53912%335-30$70$64,196,12110Warner Bros. / New Line
7The Host (2013)$18,82823%290-321$65$26,177,9546Open Road
8Identity Thief$18,14010%300-125$60$133,489,04013Universal
9Filly Brown$16,56315%204-55$81$2,635,9963Lionsgate / Pantelion
10The Sapphires$16,13616%123-3$131$1,666,0987Weinstein Company
11Snitch (2013)$12,55211%215-37$58$42,548,18611Lionsgate / Summit
12Side Effects (2013)$9,18925%16557$56$32,102,58113Open Road
13Escape From Planet Earth$7,80913%257-26$30$55,225,09512Weinstein Company
14Safe Haven$7,23019%169-90$43$71,223,57812Relativity Media
15Admission$5,60145%113-166$50$17,792,6597Focus
16Warm Bodies$4,955-6%140-50$35$66,370,18314Lionsgate / Summit

Platform (1 — 99)

#TitleTue, May. 7 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$8,6747%1412$620$124,0372Weinstein Company
2Trance$7,92044%86-71$92$2,233,0725Fox Searchlight
3Quartet$7,71632%86-44$90$18,109,64217Weinstein Company
4Born to Be Wild 3D$6,547-6%300$218$22,583,998109Warner Bros. / IMAX
5Life of Pi$6,04343%99-32$61$124,767,56424Fox
6To the Arctic 3D$5,917-4%520$114$12,380,26955Warner Bros. / IMAX
7Girl Rising$5,750-23%39-33$147$1,110,8479Gathr Films
8Cinco de Mayo: La Batalla$5,587-11%20--$279$95,4221Lionsgate / Pantelion
9Scatter My Ashes at Bergdorf's$5,3787%4--$1,345$50,0431eOne Films US
10Spring Breakers$4,92014%43-29$114$14,010,0418A24
11Starbuck$4,52610%281$162$3,765,7257eOne Films US
1221 And Over$3,48414%82-54$42$25,657,12910Relativity Media
13A Good Day to Die Hard$3,26729%72-50$45$67,300,12812Fox
14From Up on Poppy Hill$3,058-2%39-5$78$860,1878GKIDS
15The Lords of Salem$3,034-22%50-230$61$1,150,5443Anchor Bay Films
16The Incredible Burt Wonderstone$3,0064%82-103$37$22,531,8208Warner Bros. / New Line
17Dark Skies$1,2823%29-34$44$17,369,97811Weinstein / Dimension
18Emperor$1,248133%20-5$62$3,311,0879Roadside Attractions
19Parental Guidance$90630%42-19$22$77,242,26719Fox
20Django Unchained$87692%12-26$73$162,801,81219Weinstein Company
21The Lost Medallion: The Adventures of Billy Stone$77043%10-15$77$539,94110Methinx Entertainment
22Camp (2013)$73651%12-16$61$312,06911Freestyle Releasing
23Not Today$330106%30$110$153,3254Freestyle Releasing