Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Tue, May. 14 2013

Wide (1000+)

#TitleTue, May. 14 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$5,161,13812%4,2530$1,214$294,723,5792Disney
2The Great Gatsby (2013)$4,957,08514%3,535--$1,402$59,405,4361Warner Bros.
3Pain and Gain$600,18727%3,30316$182$42,680,2173Paramount
4Oblivion (2013)$427,96519%2,770-660$155$82,694,3604Universal
542 (2013)$384,78818%2,930-415$131$85,382,1435Warner Bros.
6Tyler Perry Presents Peeples$346,81814%2,041--$170$5,261,6061Lionsgate
7The Big Wedding$289,04251%2,298-335$126$18,758,2853Lionsgate
8The Croods$220,86215%2,650-265$83$173,636,7988Fox / DreamWorks Animation
9Scary Movie 5$57,17622%1,007-850$57$30,717,9185Weinstein / Dimension

Limited (100 — 999)

#TitleTue, May. 14 2013LocationsAvg.TotalWks.Dist.
1Mud$241,1679%852276$283$9,020,4173Roadside Attractions
2The Place Beyond the Pines$101,35231%669-493$151$20,187,7487Focus
3Olympus Has Fallen$82,34211%836-796$98$96,775,8958FilmDistrict
4Jurassic Park 3D$61,90518%653-327$95$44,867,2556Universal
5Oz: The Great and Powerful$61,5533%774-386$80$230,381,71810Disney
6G.I. Joe: Retaliation$57,33722%750-1054$76$119,868,7807Paramount
7Jack the Giant Slayer$20,0237%281-54$71$64,521,66111Warner Bros. / New Line
8The Host (2013)$17,08610%30111$57$26,398,6557Open Road
9Tyler Perry's Temptation$16,937-6%278-226$61$51,734,5057Lionsgate
10Identity Thief$15,48010%279-21$55$133,744,15514Universal
11Silver Linings Playbook$15,40926%323-145$48$131,955,15026Weinstein Company
12The Sapphires$14,82523%118-5$126$1,864,6158Weinstein Company
13Snitch (2013)$10,6652%188-27$57$42,708,67812Lionsgate / Summit
14Admission$9,71123%15643$62$17,891,1548Focus
15Escape From Planet Earth$6,87228%254-3$27$55,352,95313Weinstein Company
16Side Effects (2013)$5,05322%108-57$47$32,163,59114Open Road
17Safe Haven$4,44122%124-45$36$71,289,73413Relativity Media

Platform (1 — 99)

#TitleTue, May. 14 2013LocationsAvg.TotalWks.Dist.
1Girl Rising$15,500-17%6324$246$1,182,52710Gathr Films
2To the Arctic 3D$11,95291%520$230$12,463,28756Warner Bros. / IMAX
3Kon-Tiki$10,59624%228$482$244,6503Weinstein Company
4Scatter My Ashes at Bergdorf's$9,09042%2319$395$122,2722eOne Films US
5No One Lives$6,070-5%53--$115$60,2461Anchor Bay Films
6Filly Brown$5,9989%92-112$65$2,737,2154Lionsgate / Pantelion
7Life of Pi$5,42159%70-29$77$124,826,26025Fox
8Born to Be Wild 3D$5,325-9%300$178$22,627,520110Warner Bros. / IMAX
9Trance$4,47150%40-46$112$2,276,1536Fox Searchlight
10Quartet$4,02821%59-27$68$18,166,25918Weinstein Company
11Stories We Tell$3,9762%2--$1,988$34,9391Roadside Attractions
12Cinco de Mayo: La Batalla$3,940-19%4323$92$151,6942Lionsgate / Pantelion
13Spring Breakers$2,85835%16-27$179$14,035,7129A24
14From Up on Poppy Hill$2,674-14%37-2$72$902,8989GKIDS
15Dark Skies$1,9413%290$67$17,391,54312Weinstein / Dimension
16A Good Day to Die Hard$1,77418%50-22$35$67,326,89013Fox
1721 And Over$1,7432%37-45$47$25,679,21811Relativity Media
18Starbuck$1,29625%9-19$144$3,779,9018eOne Films US
19The Lords of Salem$89647%15-35$60$1,165,0124Anchor Bay Films
20Emperor$5235%10-10$52$3,320,37510Roadside Attractions
21The Lost Medallion: The Adventures of Billy Stone$44837%6-4$75$550,40711Methinx Entertainment
22Not Today$443-11%52$89$160,0725Freestyle Releasing
23The Painting (2013)$19013%1--$190$3,9851GKIDS
24Camp (2013)$145-14%3-9$48$315,27112Freestyle Releasing
25Django Unchained$142-16%5-7$28$162,804,96020Weinstein Company