Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Thu, May. 23 2013

Wide (1000+)

#TitleThu, May. 23 2013LocationsAvg.TotalWks.Dist.
1The Hangover Part III$11,789,463--3,555--$3,316$11,789,4630Warner Bros.
2Star Trek Into Darkness$5,053,278-5%3,868106$1,306$108,826,5661Paramount
3Iron Man 3$2,205,543-2%4,205-32$525$348,082,5243Disney
4The Great Gatsby (2013)$2,158,528-7%3,55015$608$100,726,8912Warner Bros.
5The Croods$219,1885%1,730-654$127$178,023,2889Fox / DreamWorks Animation
642 (2013)$214,150-16%2,380-165$90$89,804,4506Warner Bros.
7Oblivion (2013)$153,035-26%1,538-805$100$86,465,1655Universal
8Pain and Gain$146,132-44%2,429-181$60$47,913,8724Paramount
9Tyler Perry Presents Peeples$92,143-32%2,0410$45$8,476,3652Lionsgate
10The Big Wedding$74,434-43%1,443-855$52$20,856,4764Lionsgate

Limited (100 — 999)

#TitleThu, May. 23 2013LocationsAvg.TotalWks.Dist.
1Mud$218,521-7%960108$228$12,607,6364Roadside Attractions
2Oz: The Great and Powerful$42,486-20%433-248$98$231,563,05111Disney
3The Place Beyond the Pines$35,681-2%272-196$131$20,794,8278Focus
4Olympus Has Fallen$33,857-22%466-370$73$97,518,2469FilmDistrict
5G.I. Joe: Retaliation$33,3607%409-97$82$120,648,0258Paramount
6Escape From Planet Earth$21,8304%693439$32$55,703,34114Weinstein Company
7Jack the Giant Slayer$18,85316%250-15$75$64,861,70112Warner Bros. / New Line
8Jurassic Park 3D$17,990-8%201-342$90$45,385,9357Universal
9Scary Movie 5$17,169-23%508-499$34$31,302,9116Weinstein / Dimension
10Identity Thief$14,5801%241-38$60$134,049,46515Universal
11The Host (2013)$12,75921%231-70$55$26,587,3568Open Road
12The Sapphires$12,3574%102-16$121$2,039,7049Weinstein Company
13Snitch (2013)$8,5277%153-35$56$42,872,91313Lionsgate / Summit
14Silver Linings Playbook$6,7768%131-192$52$132,053,41627Weinstein Company
15Admission$6,531-1%128-28$51$17,980,1779Focus
16Tyler Perry's Temptation$4,119-44%150-128$27$51,876,2928Lionsgate

Platform (1 — 99)

#TitleThu, May. 23 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$20,048-2%6139$329$500,4974Weinstein Company
2Girl Rising$19,47134%37-26$526$1,285,53511Gathr Films
3Stories We Tell$13,156-6%2321$572$229,5372Roadside Attractions
4Scatter My Ashes at Bergdorf's$7,1451%241$298$218,0513eOne Films US
5To the Arctic 3D$7,109-7%520$137$12,570,70257Warner Bros. / IMAX
6Born to Be Wild 3D$5,65435%300$188$22,672,738111Warner Bros. / IMAX
7From Up on Poppy Hill$4,45173%36-1$124$941,32710GKIDS
8Safe Haven$4,13415%90-34$46$71,339,12714Relativity Media
9Quartet$3,9027%42-17$93$18,209,94219Weinstein Company
10Life of Pi$3,33538%51-19$65$124,875,27926Fox
11Not Today$2,408-22%61$401$185,0806Freestyle Releasing
12Trance$2,1714%23-17$94$2,304,1197Fox Searchlight
13Dark Skies$1,593-9%323$50$17,418,66713Weinstein / Dimension
14Starbuck$1,2810%90$142$3,794,6469eOne Films US
15A Good Day to Die Hard$1,262-9%31-19$41$67,349,19814Fox
16Filly Brown$947-39%39-53$24$2,774,4415Lionsgate / Pantelion
17Spring Breakers$902-43%11-5$82$14,055,48710A24
18Hating Breitbart (PG-13)$750-8%15--$50$9,4431Freestyle Releasing
19No One Lives$504-32%12-41$42$75,1212Anchor Bay Films
20Emperor$431-2%7-3$62$3,328,38311Roadside Attractions
21Cinco de Mayo: La Batalla$281-74%25-18$11$173,4723Lionsgate / Pantelion
22The Painting (2013)$18886%10$188$6,9642GKIDS