'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Thu, May. 23 2013

Wide (1000+)

#TitleThu, May. 23 2013LocationsAvg.TotalWks.Dist.
1The Hangover Part III$11,789,463--3,555--$3,316$11,789,4630Warner Bros.
2Star Trek Into Darkness$5,053,278-5%3,868106$1,306$108,826,5661Paramount
3Iron Man 3$2,205,543-2%4,205-32$525$348,082,5243Disney
4The Great Gatsby (2013)$2,158,528-7%3,55015$608$100,726,8912Warner Bros.
5The Croods$219,1885%1,730-654$127$178,023,2889Fox / DreamWorks Animation
642 (2013)$214,150-16%2,380-165$90$89,804,4506Warner Bros.
7Oblivion (2013)$153,035-26%1,538-805$100$86,465,1655Universal
8Pain and Gain$146,132-44%2,429-181$60$47,913,8724Paramount
9Tyler Perry Presents Peeples$92,143-32%2,0410$45$8,476,3652Lionsgate
10The Big Wedding$74,434-43%1,443-855$52$20,856,4764Lionsgate

Limited (100 — 999)

#TitleThu, May. 23 2013LocationsAvg.TotalWks.Dist.
1Mud$218,521-7%960108$228$12,607,6364Roadside Attractions
2Oz: The Great and Powerful$42,486-20%433-248$98$231,563,05111Disney
3The Place Beyond the Pines$35,681-2%272-196$131$20,794,8278Focus
4Olympus Has Fallen$33,857-22%466-370$73$97,518,2469FilmDistrict
5G.I. Joe: Retaliation$33,3607%409-97$82$120,648,0258Paramount
6Escape From Planet Earth$21,8304%693439$32$55,703,34114Weinstein Company
7Jack the Giant Slayer$18,85316%250-15$75$64,861,70112Warner Bros. / New Line
8Jurassic Park 3D$17,990-8%201-342$90$45,385,9357Universal
9Scary Movie 5$17,169-23%508-499$34$31,302,9116Weinstein / Dimension
10Identity Thief$14,5801%241-38$60$134,049,46515Universal
11The Host (2013)$12,75921%231-70$55$26,587,3568Open Road
12The Sapphires$12,3574%102-16$121$2,039,7049Weinstein Company
13Snitch (2013)$8,5277%153-35$56$42,872,91313Lionsgate / Summit
14Silver Linings Playbook$6,7768%131-192$52$132,053,41627Weinstein Company
16Tyler Perry's Temptation$4,119-44%150-128$27$51,876,2928Lionsgate

Platform (1 — 99)

#TitleThu, May. 23 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$20,048-2%6139$329$500,4974Weinstein Company
2Girl Rising$19,47134%37-26$526$1,285,53511Gathr Films
3Stories We Tell$13,156-6%2321$572$229,5372Roadside Attractions
4Scatter My Ashes at Bergdorf's$7,1451%241$298$218,0513eOne Films US
5To the Arctic 3D$7,109-7%520$137$12,570,70257Warner Bros. / IMAX
6Born to Be Wild 3D$5,65435%300$188$22,672,738111Warner Bros. / IMAX
7From Up on Poppy Hill$4,45173%36-1$124$941,32710GKIDS
8Safe Haven$4,13415%90-34$46$71,339,12714Relativity Media
9Quartet$3,9027%42-17$93$18,209,94219Weinstein Company
10Life of Pi$3,33538%51-19$65$124,875,27926Fox
11Not Today$2,408-22%61$401$185,0806Freestyle Releasing
12Trance$2,1714%23-17$94$2,304,1197Fox Searchlight
13Dark Skies$1,593-9%323$50$17,418,66713Weinstein / Dimension
14Starbuck$1,2810%90$142$3,794,6469eOne Films US
15A Good Day to Die Hard$1,262-9%31-19$41$67,349,19814Fox
16Filly Brown$947-39%39-53$24$2,774,4415Lionsgate / Pantelion
17Spring Breakers$902-43%11-5$82$14,055,48710A24
18Hating Breitbart (PG-13)$750-8%15--$50$9,4431Freestyle Releasing
19No One Lives$504-32%12-41$42$75,1212Anchor Bay Films
20Emperor$431-2%7-3$62$3,328,38311Roadside Attractions
21Cinco de Mayo: La Batalla$281-74%25-18$11$173,4723Lionsgate / Pantelion
22The Painting (2013)$18886%10$188$6,9642GKIDS