Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, May. 27 2013

Wide (1000+)

#TitleMon, May. 27 2013LocationsAvg.TotalWks.Dist.
1Fast & Furious 6$19,661,750-27%3,658--$5,375$117,036,9951Universal
2Star Trek Into Darkness$9,896,297-23%3,90739$2,533$156,013,8792Paramount
3Epic$9,289,903-14%3,882--$2,393$42,820,9711Fox
4The Hangover Part III$8,591,168-32%3,555--$2,417$62,051,8291Warner Bros.
5Iron Man 3$5,368,815-19%3,424-813$1,568$372,775,9314Disney
6The Great Gatsby (2013)$3,484,035-23%3,090-460$1,128$117,754,2093Warner Bros.
7The Croods$414,328-6%1,008-1365$411$179,657,54610Fox / DreamWorks Animation
8Pain and Gain$145,104-31%1,003-1426$145$48,701,8055Paramount

Limited (100 — 999)

#TitleMon, May. 27 2013LocationsAvg.TotalWks.Dist.
1Mud$569,633-17%712-248$800$15,124,9525Roadside Attractions
242 (2013)$450,6490%915-1465$493$91,513,7667Warner Bros.
3Oz: The Great and Powerful$201,566-13%401-134$503$232,416,13012Disney
4Oblivion (2013)$168,740-44%572-1505$295$87,503,8956Universal
5The Iceman$111,565--258--$432$1,463,9034Millennium Entertainment
6G.I. Joe: Retaliation$108,607-29%346-63$314$121,196,7009Paramount
7Tyler Perry Presents Peeples$107,6486%485-1556$222$8,896,2763Lionsgate
8Escape From Planet Earth$81,636-13%346-347$236$56,039,40015Weinstein Company
9The Big Wedding$54,688-28%265-1178$206$21,139,3185Lionsgate
10Olympus Has Fallen$47,346-21%209-257$227$97,726,85610FilmDistrict
11The Place Beyond the Pines$41,388-23%128-189$323$20,997,1729Focus
12The Call$38,443-31%166--$232$51,595,37211Sony / TriStar
13Jack the Giant Slayer$37,139-3%185-65$201$65,006,13313Warner Bros. / New Line
14Identity Thief$31,790-51%187-54$170$134,288,82516Universal
15Tyler Perry's Temptation$18,608-13%131-19$142$51,954,5249Lionsgate
16Scary Movie 5$9,612-50%171-337$56$31,379,5107Weinstein / Dimension

Platform (1 — 99)

#TitleMon, May. 27 2013LocationsAvg.TotalWks.Dist.
1Frances Ha$134,436--60--$2,241$888,9122IFC Films
2Before Midnight$59,061--5--$11,812$305,9751Sony Pictures Classics
3Love Is All You Need$54,829--63--$870$477,1344Sony Pictures Classics
4Kon-Tiki$44,532-19%643$696$708,6685Weinstein Company
5What Maisie Knew$41,676--27--$1,544$301,3334Millenium Entertainment
6Renoir$39,887--75--$532$1,735,5699IDP / Samuel Goldwyn
7Stories We Tell$30,570-24%263$1,176$753,4243Roadside Attractions
8The Company You Keep$29,856--96--$311$4,780,0048Sony Pictures Classics
9Scatter My Ashes at Bergdorf's$22,296-11%3713$603$314,1384eOne Films US
10Fill the Void$20,940--3--$6,980$80,1041Sony Pictures Classics
11The Sapphires$20,337-13%61-41$333$2,129,12410Weinstein Company
12At Any Price$19,798--81--$244$282,1305Sony Pictures Classics
13Hubble 3D$15,622--18--$868$38,394,506167Warner Bros. / IMAX
14Filly Brown$15,363-13%29-10$530$2,833,3836Lionsgate / Pantelion
15The Reluctant Fundamentalist$15,294--51--$300$456,1575IFC Films
16Snitch (2013)$10,781-17%93-60$116$42,919,09614Lionsgate / Summit
17To the Arctic 3D$7,886-55%520$152$12,629,48258Warner Bros. / IMAX
18Quartet$7,73411%30-12$258$18,242,71720Weinstein Company
19In the House$7,565--21--$360$361,8106Cohen Media Group
20The Host (2013)$7,55139%59-172$128$26,616,9999Open Road
21Spring Breakers$7,472-15%7059$107$14,088,74311A24
22We Steal Secrets: The Story of WikiLeaks$6,502-29%4--$1,626$34,1911Focus World
23From Up on Poppy Hill$6,2772%24-12$262$965,75411GKIDS
24The Angels' Share$5,912--23--$257$287,9217IFC Films
25Born to Be Wild 3D$5,077-4%300$169$22,695,856112Warner Bros. / IMAX
26Space Station 3D$4,427--13--$341$87,916,598580IMAX
27Silver Linings Playbook$4,161-29%35-96$119$132,075,31128Weinstein Company
28Evil Dead$4,150-37%58--$72$54,115,7828Sony / TriStar
29Admission$3,232-17%26-103$124$17,995,24410Focus
30Life of Pi$3,115-7%26-25$120$124,888,55027Fox
31The Painting (2013)$3,0502%65$508$18,1933GKIDS
32Augustine$2,926--4--$732$34,2642Music Box Films
33Free the Mind$2,870--6--$478$49,0744International Film Circuit
34No (2013)$2,657--23--$116$2,308,79115Sony Pictures Classics
35Venus and Serena$1,964--8--$246$37,5783Magnolia Pictures
36A Pig Across Paris (2013 re-issue)$1,911-37%1--$1,911$11,9081Rialto Pictures
37Safe Haven$1,76917%36-54$49$71,346,93015Relativity Media
38Home Run$1,729--10--$173$2,844,9536IDP/Samuel Goldwyn
39To the Wonder$1,616--16--$101$549,0197Magnolia Pictures
40The Gatekeepers$1,453--10--$145$2,402,28317Sony Pictures Classics
41Lore$1,440--6--$240$920,48316Music Box Films
42Something in the Air$1,406--10--$141$66,3864IFC Films
43A Green Story$1,352--4--$338$9,5151Indican Pictures
44Emperor$1,237-46%81$155$3,334,93912Roadside Attractions
45Not Today$1,202-38%5-1$240$196,0847Freestyle Releasing
46An Oversimplification of Her Beauty$1,194--4--$299$35,1255Variance Films
47Deep Sea 3D$1,165--5--$233$45,565,466378Warner Bros. / IMAX
48A Wedding Invitation$994--2--$497$4,1771CJ Entertainment
49Trance$968--11-12$88$2,310,3978Fox Searchlight
50One Track Heart: The Story of Krishna Das$867--3--$289$25,2093Zeitgeist Films
51Searching For Sugar Man$755--6--$126$3,673,46244Sony Pictures Classics
52Pieta$673--5--$135$13,6672Drafthouse Films
53The Silence$610--4--$153$89,78612Music Box Films
54Hava Nagila (The Movie)$581--3--$194$321,71913International Film Circuit
55Under the Sea 3D$577--13--$44$32,975,647224Warner Bros. / IMAX
56Sightseers$566--2--$283$26,3853IFC Films
57The Man Who Shook the Hand of Vicente Fernandez$476--1--$476$8,74025Indican Pictures
58No Place on Earth$453--3--$151$150,1518Magnolia Pictures
59Bert Stern: Original Mad Man$417--1--$417$31,6838First Run Features
60Post Tenebras Lux$386--1--$386$21,8184Strand Releasing
61Sound City$379--2--$190$415,31217Variance Films
62Kiss of the Damned$148--2--$74$13,1314Magnolia / Magnet
63Paradise: Love$139--3--$46$20,8395Strand Releasing
6456 Up$69--1--$69$695,64021First Run Features