Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Tue, May. 28 2013

Wide (1000+)

#TitleTue, May. 28 2013LocationsAvg.TotalWks.Dist.
1Fast & Furious 6$8,029,310-59%3,658--$2,195$125,066,3051Universal
2The Hangover Part III$4,212,347-51%3,555--$1,185$66,264,1761Warner Bros.
3Star Trek Into Darkness$3,438,458-65%3,90739$880$159,452,3372Paramount
4Epic$2,305,662-75%3,882--$594$45,126,6331Fox
5The Great Gatsby (2013)$1,632,255-53%3,090-460$528$119,386,4643Warner Bros.
6Iron Man 3$1,559,997-71%3,424-813$456$374,335,9284Disney
7The Croods$91,905-78%1,008-1365$91$179,749,45110Fox / DreamWorks Animation
8Pain and Gain$79,845-45%1,003-1426$80$48,781,6505Paramount

Limited (100 — 999)

#TitleTue, May. 28 2013LocationsAvg.TotalWks.Dist.
1Mud$202,260-64%712-248$284$15,327,2125Roadside Attractions
242 (2013)$116,281-74%915-1465$127$91,630,0477Warner Bros.
3Oz: The Great and Powerful$69,095-66%401-134$172$232,485,22512Disney
4Oblivion (2013)$66,005-61%572-1505$115$87,569,9006Universal
5G.I. Joe: Retaliation$42,574-61%346-63$123$121,239,2749Paramount
6The Big Wedding$30,491-44%265-1178$115$21,169,8095Lionsgate
7Tyler Perry Presents Peeples$29,394-73%485-1556$61$8,925,6703Lionsgate
8Escape From Planet Earth$28,750-65%346-347$83$56,068,15015Weinstein Company
9The Place Beyond the Pines$21,480-48%128-189$168$21,018,6529Focus
10Olympus Has Fallen$18,377-61%209-257$88$97,745,23310FilmDistrict
11Identity Thief$13,005-59%187-54$70$134,301,83016Universal
12Jack the Giant Slayer$11,141-70%185-65$60$65,017,27413Warner Bros. / New Line
13Tyler Perry's Temptation$7,549-59%131-19$58$51,962,0739Lionsgate
14Scary Movie 5$4,604-52%171-337$27$31,384,1147Weinstein / Dimension

Platform (1 — 99)

#TitleTue, May. 28 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$16,998-62%643$266$725,6665Weinstein Company
2Scatter My Ashes at Bergdorf's$10,603-52%3713$287$327,3404eOne Films US
3Stories We Tell$10,375-66%263$399$763,7993Roadside Attractions
4Girl Rising$10,120--6326$161$1,297,78512Gathr Films
5To the Arctic 3D$9,74624%520$187$12,639,22858Warner Bros. / IMAX
6The Sapphires$7,817-62%61-41$128$2,136,94110Weinstein Company
7Filly Brown$5,504-64%29-10$190$2,838,8876Lionsgate / Pantelion
8Born to Be Wild 3D$4,742-7%300$158$22,700,598112Warner Bros. / IMAX
9Spring Breakers$4,728-37%7059$68$14,092,47111A24
10Snitch (2013)$3,620-66%93-60$39$42,922,71614Lionsgate / Summit
11Quartet$3,348-57%30-12$112$18,246,06520Weinstein Company
12The Host (2013)$3,272-57%59-172$55$26,620,2719Open Road
13We Steal Secrets: The Story of WikiLeaks$3,175-51%4--$794$37,3661Focus World
14From Up on Poppy Hill$1,977-69%24-12$82$967,73111GKIDS
15Silver Linings Playbook$1,708-59%35-96$49$132,077,01928Weinstein Company
16Not Today$1,45221%5-1$290$197,5367Freestyle Releasing
17A Pig Across Paris (2013 re-issue)$1,401-27%1--$1,401$13,3091Rialto Pictures
18Life of Pi$1,240-60%26-25$48$124,889,79027Fox
19Admission$946-71%26-103$36$17,996,19010Focus
20Safe Haven$850-52%36-54$24$71,347,78015Relativity Media
21Emperor$818-34%81$102$3,335,75712Roadside Attractions
22The Painting (2013)$620-80%65$103$18,8133GKIDS