Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, May. 31 2013

Wide (1000+)

#TitleFri, May. 31 2013LocationsAvg.TotalWks.Dist.
1Fast & Furious 6$10,744,690115%3,68628$2,915$146,584,2152Universal
2Now You See Me$10,061,689--2,925--$3,440$10,061,6891Lionsgate / Summit
3After Earth$9,840,651--3,401--$2,893$9,840,6511Sony / Columbia
4The Hangover Part III$5,234,69393%3,56510$1,468$77,390,3472Warner Bros.
5Star Trek Into Darkness$4,454,05674%3,585-322$1,242$169,210,5423Paramount
6Epic$4,157,298130%3,89412$1,068$52,918,4792Fox
7Iron Man 3$2,252,84694%2,895-529$778$378,998,1315Disney
8The Great Gatsby (2013)$1,962,73660%2,635-455$745$123,953,6284Warner Bros.

Limited (100 — 999)

#TitleFri, May. 31 2013LocationsAvg.TotalWks.Dist.
1Mud$321,859112%579-133$556$15,981,6506Roadside Attractions
2The Croods$171,77191%506-502$339$180,094,83211Fox / DreamWorks Animation
342 (2013)$142,35456%501-414$284$91,961,8088Warner Bros.
4Oblivion (2013)$123,330153%357-215$345$87,796,2957Universal
5G.I. Joe: Retaliation$76,514105%286-60$268$121,388,27610Paramount
6Pain and Gain$51,98912%207-796$251$48,946,7426Paramount
7Escape From Planet Earth$49,10357%268-78$183$56,176,20716Weinstein Company
8Identity Thief$37,500186%150-37$250$134,363,67517Universal
9The Call$31,452--138-28$228$51,670,28012Sony / TriStar
10Olympus Has Fallen$25,45768%149-60$171$97,802,12911FilmDistrict
11The Place Beyond the Pines$22,19538%103-25$215$21,073,18410Focus
12The Big Wedding$19,85118%126-139$158$21,231,0456Lionsgate
13Jack the Giant Slayer$19,83570%143-42$139$65,059,33314Warner Bros. / New Line
14Tyler Perry Presents Peeples$19,738-3%121-364$163$8,992,6024Lionsgate

Platform (1 — 99)

#TitleFri, May. 31 2013LocationsAvg.TotalWks.Dist.
1Kon-Tiki$35,913133%7410$485$792,5386Weinstein Company
2Stories We Tell$29,879158%3913$766$816,8584Roadside Attractions
3The East$19,499--4--$4,875$19,4991Fox Searchlight
4To the Arctic 3D$19,052157%520$366$12,678,96659Warner Bros. / IMAX
5The Kings of Summer$17,771--4--$4,443$17,7711CBS Films
6Not Today$17,3812062%1813$966$216,4538Freestyle Releasing
7The Sapphires$15,635100%58-3$270$2,168,01311Weinstein Company
8Scatter My Ashes at Bergdorf's$11,02625%381$290$355,5775eOne Films US
9We Steal Secrets: The Story of WikiLeaks$7,279143%117$662$50,0902Focus World
10Born to Be Wild 3D$6,83154%300$228$22,716,695113Warner Bros. / IMAX
11Scary Movie 5$5,27924%51-120$104$31,399,0498Weinstein / Dimension
12Evil Dead$3,665--40-18$92$54,128,1099Sony / TriStar
13Girl Rising$3,480-84%30-33$116$1,343,70713Gathr Films
14Spring Breakers$3,223-31%40-30$81$14,105,32412A24
15From Up on Poppy Hill$2,506-3%12-12$209$975,07512GKIDS
16Silver Linings Playbook$2,50327%23-12$109$132,083,28129Weinstein Company
17Quartet$2,375-9%17-13$140$18,254,35421Weinstein Company
18Admission$1,80549%12-14$150$18,000,41311Focus
19Emperor$914-15%6-2$152$3,338,95913Roadside Attractions
20A Pig Across Paris (2013 re-issue)$174-92%10$174$17,1202Rialto Pictures
21Axe Giant: The Wrath of Paul Bunyan$77--2--$39$771Cinema Purgatorio
22The Painting (2013)$12-99%1-5$12$20,6984GKIDS