Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Jun. 12 2013

Wide (1000+)

#TitleWed, Jun. 12 2013LocationsAvg.TotalWks.Dist.
1This Is The End$7,815,952--3,055--$2,558$7,815,9520Sony / Columbia
2Now You See Me$1,980,337-19%3,02095$656$67,748,2372Lionsgate / Summit
3The Purge$1,901,890-29%2,536--$750$41,957,3451Universal
4Fast & Furious 6$1,620,550-22%3,77185$430$208,652,9303Universal
5The Internship$1,400,788-23%3,366--$416$22,572,7051Fox
6Epic$1,285,137-11%3,390-504$379$88,095,4093Fox
7Star Trek Into Darkness$1,137,047-18%3,152-433$361$203,715,9754Paramount
8After Earth$986,687-20%3,4010$290$49,562,5202Sony / Columbia
9The Hangover Part III$609,243-28%3,242-323$188$104,705,2253Warner Bros.
10Iron Man 3$553,112-15%2,193-702$252$396,159,8036Disney
11The Great Gatsby (2013)$474,453-21%2,160-475$220$137,848,4315Warner Bros.

Limited (100 — 999)

#TitleWed, Jun. 12 2013LocationsAvg.TotalWks.Dist.
1Mud$109,566-21%5801$189$18,969,9057Roadside Attractions
2The Croods$105,563-4%384-122$275$181,971,87412Fox / DreamWorks Animation
342 (2013)$40,174-5%370-131$109$93,055,9469Warner Bros.
4Oblivion (2013)$28,165-14%298-59$95$88,566,3058Universal
5Olympus Has Fallen$26,171-6%23687$111$98,192,82112FilmDistrict
6G.I. Joe: Retaliation$22,976-11%236-50$97$121,973,83811Paramount
7Escape From Planet Earth$19,462-10%182-86$107$56,607,88817Weinstein Company
8Tyler Perry Presents Peeples$14,1670%1309$109$9,164,0245Lionsgate
9The Place Beyond the Pines$11,2590%13431$84$21,277,56711Focus
10Pain and Gain$8,262-26%175-32$47$49,245,9137Paramount
11Quartet$5,898-14%11497$52$18,319,38422Weinstein Company

Platform (1 — 99)

#TitleWed, Jun. 12 2013LocationsAvg.TotalWks.Dist.
1The Kings of Summer$22,222-12%4440$505$371,0882CBS Films
2The East$18,796-11%4137$458$400,8262Fox Searchlight
3Stories We Tell$18,4389%7031$263$1,143,6355Roadside Attractions
4Kon-Tiki$14,5782%751$194$1,119,8647Weinstein Company
5Much Ado About Nothing (2013)$13,9208%5--$2,784$213,8781Roadside Attractions
6The Sapphires$6,654-8%55-3$121$2,296,40012Weinstein Company
7Born to Be Wild 3D$5,658-29%300$189$22,778,182114Warner Bros. / IMAX
8To the Arctic 3D$5,179-24%520$100$12,771,23260Warner Bros. / IMAX
9Lost and Found in Armenia$5,038-26%9--$560$69,1071High Top Releasing
10The Big Wedding$4,990-29%92-34$54$21,390,8747Lionsgate
11We Steal Secrets: The Story of WikiLeaks$4,563-2%2514$183$142,9323Focus World
12Scatter My Ashes at Bergdorf's$4,515-14%29-9$156$456,2816eOne Films US
13Jack the Giant Slayer$3,597-8%58-85$62$65,183,42615Warner Bros. / New Line
14Wish You Were Here (2013)$2,260-8%11--$205$33,4531eOne Films US
15Scary Movie 5$2,2004%510$43$31,440,2519Weinstein / Dimension
16Tiger Eyes$1,79033%17--$105$15,3991Freestyle Releasing
17Not Today$1,215-34%191$64$282,6659Freestyle Releasing
18From Up on Poppy Hill$990121%10-2$99$995,52313GKIDS
19Hello Herman$5366%15--$36$7,7001Freestyle Releasing
20Emperor$215-18%5-1$43$3,345,99514Roadside Attractions
21Axe Giant: The Wrath of Paul Bunyan$48200%30$16$2,5842Cinema Purgatorio