Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Wed, Jun. 19 2013

Wide (1000+)

#TitleWed, Jun. 19 2013LocationsAvg.TotalWks.Dist.
1Man of Steel$9,002,279-22%4,207--$2,140$161,779,8971Warner Bros.
2This Is The End$2,888,920-14%3,0550$946$42,690,7321Sony / Columbia
3Now You See Me$1,464,241-15%3,08262$475$85,384,8013Lionsgate / Summit
4The Internship$993,448-13%3,39933$292$34,205,5212Fox
5The Purge$984,580-16%2,59155$380$55,305,1552Universal
6Fast & Furious 6$977,505-15%3,375-396$290$222,928,0954Universal
7Epic$888,356-20%3,151-239$282$98,528,2954Fox
8Star Trek Into Darkness$631,383-13%2,331-821$271$213,088,0525Paramount
9After Earth$492,084-14%2,432-969$202$56,093,8013Sony / Columbia
10The Hangover Part III$317,079-14%1,901-1341$167$109,057,2724Warner Bros.
11Iron Man 3$315,633-14%1,649-544$191$400,669,4347Disney
12The Great Gatsby (2013)$259,442-13%1,175-985$221$140,786,0506Warner Bros.

Limited (100 — 999)

#TitleWed, Jun. 19 2013LocationsAvg.TotalWks.Dist.
1The Croods$103,778-12%368-16$282$182,960,53713Fox / DreamWorks Animation
2Mud$71,521-9%405-175$177$19,835,0148Roadside Attractions
342 (2013)$61,184-12%44474$138$93,894,85610Warner Bros.
4The East$33,911-11%11574$295$814,2163Fox Searchlight
5Oblivion (2013)$24,510-17%258-40$95$88,857,8509Universal
6Olympus Has Fallen$20,118-3%201-35$100$98,448,17913FilmDistrict
7G.I. Joe: Retaliation$16,181-3%170-66$95$122,157,48812Paramount
8The Big Wedding$15,657-11%16573$95$21,523,8028Lionsgate
9Scary Movie 5$15,298-8%14190$108$31,577,66310Weinstein / Dimension
10Escape From Planet Earth$12,466-20%151-31$83$56,729,03818Weinstein Company

Platform (1 — 99)

#TitleWed, Jun. 19 2013LocationsAvg.TotalWks.Dist.
1The Bling Ring$32,164-6%5--$6,433$317,8991A24
2Much Ado About Nothing (2013)$22,71114%2318$987$452,5072Roadside Attractions
3The Kings of Summer$22,6241%6319$359$611,0193CBS Films
4Stories We Tell$12,1218%63-7$192$1,277,2976Roadside Attractions
5Kon-Tiki$11,98817%70-5$171$1,244,9248Weinstein Company
6To the Arctic 3D$7,104-18%520$137$12,826,99461Warner Bros. / IMAX
7The Place Beyond the Pines$6,453-2%76-58$85$21,348,74212Focus
8Born to Be Wild 3D$6,267-34%300$209$22,822,973115Warner Bros. / IMAX
9The Sapphires$5,18162%39-16$133$2,336,62413Weinstein Company
10Pain and Gain$4,9881%70-105$71$49,304,8528Paramount
11Lost and Found in Armenia$2,974-12%2-7$1,487$93,2132High Top Releasing
12Scatter My Ashes at Bergdorf's$2,487-6%14-15$178$481,0307eOne Films US
13Quartet$2,0180%25-89$81$18,366,43123Weinstein Company
14We Steal Secrets: The Story of WikiLeaks$1,810-9%11-14$165$164,5184Focus World
15Tiger Eyes$81614%6-11$136$23,6542Freestyle Releasing
16From Up on Poppy Hill$77568%100$78$1,002,49414GKIDS
17Wish You Were Here (2013)$569-30%6-5$95$42,7922eOne Films US
18Not Today$459-28%7-12$66$293,35310Freestyle Releasing
19The Stroller Strategy$221-37%1--$221$2,6791Rialto Premieres
20Camp (2013)$171-46%2--$86$324,33017Freestyle Releasing