Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Thu, Jun. 27 2013

Wide (1000+)

#TitleThu, Jun. 27 2013LocationsAvg.TotalWks.Dist.
1Monsters University$9,492,291-5%4,004--$2,371$124,825,4481Disney
2World War Z$5,627,751-10%3,607--$1,560$93,922,2941Paramount
3Man of Steel$3,915,288-5%4,2070$931$227,840,1062Warner Bros.
4This Is The End$1,742,936-7%3,0550$571$65,981,0092Sony / Columbia
5Now You See Me$1,057,974-11%2,823-259$375$99,180,5914Lionsgate / Summit
6Fast & Furious 6$495,485-11%2,417-958$205$230,902,7705Universal
7Star Trek Into Darkness$397,016-4%1,565-766$254$218,460,8676Paramount
8The Purge$396,180-18%2,201-390$180$61,562,7203Universal
9The Internship$395,657-22%1,916-1483$207$40,280,0863Fox
10Epic$293,3034%1,994-1157$147$102,189,5255Fox
11After Earth$118,300-12%1,166-1266$101$57,924,0704Sony / Columbia

Limited (100 — 999)

#TitleThu, Jun. 27 2013LocationsAvg.TotalWks.Dist.
1The Bling Ring$243,531-13%650645$375$3,513,3052A24
2Iron Man 3$209,010-5%924-725$226$404,032,0568Disney
3Much Ado About Nothing (2013)$100,5233%206183$488$1,617,7483Roadside Attractions
4The Croods$94,9210%324-44$293$183,952,27014Fox / DreamWorks Animation
5The Great Gatsby (2013)$94,345-4%362-813$261$141,988,6767Warner Bros.
6The Hangover Part III$80,495-10%530-1371$152$110,360,4295Warner Bros.
742 (2013)$46,2087%325-119$142$94,380,42811Warner Bros.
8The East$42,465-3%19580$218$1,385,0644Fox Searchlight
9Mud$36,453-10%213-192$171$20,364,9259Roadside Attractions
10Oblivion (2013)$22,1459%201-57$110$89,107,23510Universal
11Olympus Has Fallen$18,746-1%177-24$106$98,667,85214FilmDistrict
12G.I. Joe: Retaliation$15,43610%139-31$111$122,321,57113Paramount
13The Big Wedding$13,676-1%141-24$97$21,669,8619Lionsgate
14Scary Movie 5$13,1657%134-7$98$31,725,73511Weinstein / Dimension
15Escape From Planet Earth$9,1092%138-13$66$56,822,05919Weinstein Company

Platform (1 — 99)

#TitleThu, Jun. 27 2013LocationsAvg.TotalWks.Dist.
1The Kings of Summer$20,9296%652$322$840,6304CBS Films
2Kon-Tiki$8,288-2%53-17$156$1,334,6399Weinstein Company
3Stories We Tell$7,87421%33-30$239$1,357,1417Roadside Attractions
4To the Arctic 3D$7,193-17%520$138$12,888,94462Warner Bros. / IMAX
5Born to Be Wild 3D$6,199-7%300$207$22,876,258116Warner Bros. / IMAX
6Girl Rising$6,110--16--$382$1,435,23716Gathr Films
7The Place Beyond the Pines$4,541-18%53-23$86$21,403,51913Focus
8The Sapphires$3,551-31%29-10$122$2,378,08414Weinstein Company
9Pain and Gain$3,533-17%50-20$71$49,349,1899Paramount
10Unfinished Song$3,244-19%2--$1,622$39,5671Weinstein Company
11Lost and Found in Armenia$2,11721%1-1$2,117$95,3303High Top Releasing
12Quartet$1,76018%294$61$18,390,11724Weinstein Company
13Scatter My Ashes at Bergdorf's$714-12%8-6$89$493,4708eOne Films US
14Tiger Eyes$581125%2-4$291$26,6683Freestyle Releasing
15Wish You Were Here (2013)$496167%3-3$165$46,3473eOne Films US
16Made in Cleveland$330-1%5--$66$8,7981Striped Entertainment
17Not Today$20117%3-4$67$297,58711Freestyle Releasing
18Assaulted: Civil Rights Under Fire$81-40%170$5$6,6321High Top Releasing