Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Jun. 27 2013

Wide (1000+)

#TitleThu, Jun. 27 2013LocationsAvg.TotalWks.Dist.
1Monsters University$9,492,291-5%4,004--$2,371$124,825,4481Disney
2World War Z$5,627,751-10%3,607--$1,560$93,922,2941Paramount
3Man of Steel$3,915,288-5%4,2070$931$227,840,1062Warner Bros.
4This Is The End$1,742,936-7%3,0550$571$65,981,0092Sony / Columbia
5Now You See Me$1,057,974-11%2,823-259$375$99,180,5914Lionsgate / Summit
6Fast & Furious 6$495,485-11%2,417-958$205$230,902,7705Universal
7Star Trek Into Darkness$397,016-4%1,565-766$254$218,460,8676Paramount
8The Purge$396,180-18%2,201-390$180$61,562,7203Universal
9The Internship$395,657-22%1,916-1483$207$40,280,0863Fox
10Epic$293,3034%1,994-1157$147$102,189,5255Fox
11After Earth$118,300-12%1,166-1266$101$57,924,0704Sony / Columbia

Limited (100 — 999)

#TitleThu, Jun. 27 2013LocationsAvg.TotalWks.Dist.
1The Bling Ring$243,531-13%650645$375$3,513,3052A24
2Iron Man 3$209,010-5%924-725$226$404,032,0568Disney
3Much Ado About Nothing (2013)$100,5233%206183$488$1,617,7483Roadside Attractions
4The Croods$94,9210%324-44$293$183,952,27014Fox / DreamWorks Animation
5The Great Gatsby (2013)$94,345-4%362-813$261$141,988,6767Warner Bros.
6The Hangover Part III$80,495-10%530-1371$152$110,360,4295Warner Bros.
742 (2013)$46,2087%325-119$142$94,380,42811Warner Bros.
8The East$42,465-3%19580$218$1,385,0644Fox Searchlight
9Mud$36,453-10%213-192$171$20,364,9259Roadside Attractions
10Oblivion (2013)$22,1459%201-57$110$89,107,23510Universal
11Olympus Has Fallen$18,746-1%177-24$106$98,667,85214FilmDistrict
12G.I. Joe: Retaliation$15,43610%139-31$111$122,321,57113Paramount
13The Big Wedding$13,676-1%141-24$97$21,669,8619Lionsgate
14Scary Movie 5$13,1657%134-7$98$31,725,73511Weinstein / Dimension
15Escape From Planet Earth$9,1092%138-13$66$56,822,05919Weinstein Company

Platform (1 — 99)

#TitleThu, Jun. 27 2013LocationsAvg.TotalWks.Dist.
1The Kings of Summer$20,9296%652$322$840,6304CBS Films
2Kon-Tiki$8,288-2%53-17$156$1,334,6399Weinstein Company
3Stories We Tell$7,87421%33-30$239$1,357,1417Roadside Attractions
4To the Arctic 3D$7,193-17%520$138$12,888,94462Warner Bros. / IMAX
5Born to Be Wild 3D$6,199-7%300$207$22,876,258116Warner Bros. / IMAX
6Girl Rising$6,110--16--$382$1,435,23716Gathr Films
7The Place Beyond the Pines$4,541-18%53-23$86$21,403,51913Focus
8The Sapphires$3,551-31%29-10$122$2,378,08414Weinstein Company
9Pain and Gain$3,533-17%50-20$71$49,349,1899Paramount
10Unfinished Song$3,244-19%2--$1,622$39,5671Weinstein Company
11Lost and Found in Armenia$2,11721%1-1$2,117$95,3303High Top Releasing
12Quartet$1,76018%294$61$18,390,11724Weinstein Company
13Scatter My Ashes at Bergdorf's$714-12%8-6$89$493,4708eOne Films US
14Tiger Eyes$581125%2-4$291$26,6683Freestyle Releasing
15Wish You Were Here (2013)$496167%3-3$165$46,3473eOne Films US
16Made in Cleveland$330-1%5--$66$8,7981Striped Entertainment
17Not Today$20117%3-4$67$297,58711Freestyle Releasing
18Assaulted: Civil Rights Under Fire$81-40%170$5$6,6321High Top Releasing