Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Fri, Jun. 28 2013

Wide (1000+)

#TitleFri, Jun. 28 2013LocationsAvg.TotalWks.Dist.
1Monsters University$14,416,58352%4,0040$3,601$139,242,0312Disney
2The Heat$13,718,456--3,181--$4,313$13,718,4561Fox
3White House Down$9,025,649--3,222--$2,801$9,025,6491Sony / Columbia
4World War Z$8,994,72660%3,6070$2,494$102,917,0202Paramount
5Man of Steel$6,008,58853%4,131-76$1,455$233,848,6943Warner Bros.
6This Is The End$2,602,95349%2,710-345$960$68,583,9623Sony / Columbia
7Now You See Me$1,676,61258%2,564-259$654$100,857,2035Lionsgate / Summit
8Fast & Furious 6$720,75045%1,550-867$465$231,623,5206Universal
9Star Trek Into Darkness$552,20439%1,035-530$534$219,013,0717Paramount
10The Internship$423,8837%1,008-908$421$40,703,9694Fox
11The Purge$403,9202%1,122-1079$360$61,966,6404Universal

Limited (100 — 999)

#TitleFri, Jun. 28 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$416,18099%540-384$771$404,448,2369Disney
2Epic$261,651-11%774-1220$338$102,451,1766Fox
3The Bling Ring$258,0086%630-20$410$3,771,3133A24
4Much Ado About Nothing (2013)$150,25849%22216$677$1,768,0064Roadside Attractions
5The Croods$143,18651%307-17$466$184,095,45615Fox / DreamWorks Animation
6The Great Gatsby (2013)$110,67317%255-107$434$142,099,3498Warner Bros.
7The Hangover Part III$101,03126%277-253$365$110,461,4606Warner Bros.
8After Earth$92,440-22%331-835$279$58,016,5105Sony / Columbia
9The East$67,58359%185-10$365$1,452,6475Fox Searchlight
1042 (2013)$55,36320%252-73$220$94,435,79112Warner Bros.
11Mud$52,48844%168-45$312$20,417,41310Roadside Attractions
12Olympus Has Fallen$28,25051%165-12$171$98,696,10215FilmDistrict
13The Big Wedding$21,16055%101-40$210$21,696,81310Lionsgate
14G.I. Joe: Retaliation$20,76134%118-21$176$122,342,33214Paramount
15Scary Movie 5$19,07445%122-12$156$31,744,80912Weinstein / Dimension
16Escape From Planet Earth$9,4374%101-37$93$56,831,49620Weinstein Company

Platform (1 — 99)

#TitleFri, Jun. 28 2013LocationsAvg.TotalWks.Dist.
1Ghanchakkar$51,600--89--$580$51,6001UTV Motion Pictures
2The Kings of Summer$21,8554%48-17$455$862,4855CBS Films
3Unfinished Song$21,160552%1917$1,114$60,7272Weinstein Company
4Copperhead$18,922--59--$321$18,9221Brainstorm Media
5To the Arctic 3D$14,772105%520$284$12,903,71663Warner Bros. / IMAX
6Born to Be Wild 3D$8,04130%300$268$22,884,299117Warner Bros. / IMAX
7Stories We Tell$7,042-11%23-10$306$1,364,1838Roadside Attractions
8Kon-Tiki$6,896-17%34-19$203$1,341,53510Weinstein Company
9Redemption (2013)$5,304--19--$279$5,3041Roadside Attractions
10The Sapphires$4,56328%18-11$254$2,382,64715Weinstein Company
11Pain and Gain$2,965-16%26-24$114$49,352,15410Paramount
12Not Today$2,9231354%52$585$300,51012Freestyle Releasing
13Lost and Found in Armenia$2,2406%21$1,120$112,7334High Top Releasing
14Un Flic (2013 re-issue)$1,142--1--$1,142$28,81011Rialto Pictures
15Detention of the Dead$1,128--2--$564$1,1281Anchor Bay Films
16Scatter My Ashes at Bergdorf's$97136%6-2$162$494,4419eOne Films US
17Assaulted: Civil Rights Under Fire$400394%1-16$400$6,6722High Top Releasing
18Made in Cleveland$227-31%3-2$76$9,0252Striped Entertainment
19The Stroller Strategy$51--1--$51$3,0413Rialto Premieres