Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Sat, Jun. 29 2013

Wide (1000+)

#TitleSat, Jun. 29 2013LocationsAvg.TotalWks.Dist.
1Monsters University$17,668,66423%4,0040$4,413$156,910,6952Disney
2The Heat$14,443,6765%3,181--$4,541$28,162,1321Fox
3World War Z$11,643,03129%3,6070$3,228$114,560,0512Paramount
4White House Down$9,230,0472%3,222--$2,865$18,255,6961Sony / Columbia
5Man of Steel$8,363,78539%4,131-76$2,025$242,212,4793Warner Bros.
6This Is The End$3,299,96227%2,710-345$1,218$71,883,9243Sony / Columbia
7Now You See Me$2,230,05033%2,564-259$870$103,087,2535Lionsgate / Summit
8Fast & Furious 6$991,99538%1,550-867$640$232,615,5156Universal
9Star Trek Into Darkness$881,45360%1,035-530$852$219,894,5247Paramount
10The Internship$582,57837%1,008-908$578$41,286,5474Fox
11The Purge$488,07521%1,122-1079$435$62,454,7154Universal

Limited (100 — 999)

#TitleSat, Jun. 29 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$597,77744%540-384$1,107$405,046,0139Disney
2Epic$318,23422%774-1220$411$102,769,4106Fox
3The Bling Ring$311,35221%630-20$494$4,082,6653A24
4Much Ado About Nothing (2013)$245,87064%22216$1,108$2,013,8764Roadside Attractions
5The Croods$185,69930%307-17$605$184,281,15515Fox / DreamWorks Animation
6The Great Gatsby (2013)$153,05338%255-107$600$142,252,4028Warner Bros.
7The Hangover Part III$143,34242%277-253$517$110,604,8026Warner Bros.
8After Earth$130,12741%331-835$393$58,146,6375Sony / Columbia
9The East$110,91264%185-10$600$1,563,5595Fox Searchlight
10Mud$89,15470%168-45$531$20,506,56710Roadside Attractions
1142 (2013)$76,92139%252-73$305$94,512,71212Warner Bros.
12The Big Wedding$49,242133%101-40$488$21,746,05510Lionsgate
13Olympus Has Fallen$42,38950%165-12$257$98,738,49115FilmDistrict
14G.I. Joe: Retaliation$33,06359%118-21$280$122,375,39514Paramount
15Scary Movie 5$32,25169%122-12$264$31,777,06012Weinstein / Dimension
16Escape From Planet Earth$11,45521%101-37$113$56,842,95120Weinstein Company

Platform (1 — 99)

#TitleSat, Jun. 29 2013LocationsAvg.TotalWks.Dist.
1Ghanchakkar$53,4494%89--$601$105,0491UTV Motion Pictures
2Unfinished Song$40,70592%1917$2,142$101,4322Weinstein Company
3The Kings of Summer$35,92564%48-17$748$898,4105CBS Films
4Copperhead$19,0110%59--$322$37,9331Brainstorm Media
5To the Arctic 3D$14,238-4%520$274$12,917,95463Warner Bros. / IMAX
6Stories We Tell$11,94870%23-10$519$1,376,1318Roadside Attractions
7Kon-Tiki$10,86658%34-19$320$1,352,40110Weinstein Company
8Born to Be Wild 3D$7,643-5%300$255$22,891,942117Warner Bros. / IMAX
9Redemption (2013)$7,51142%19--$395$12,8151Roadside Attractions
10The Sapphires$5,19714%18-11$289$2,387,84415Weinstein Company
11Not Today$4,50354%52$901$305,01312Freestyle Releasing
12Pain and Gain$4,14540%26-24$159$49,356,29910Paramount
13Lost and Found in Armenia$2,2320%21$1,116$114,9654High Top Releasing
14Un Flic (2013 re-issue)$1,73552%1--$1,735$30,54511Rialto Pictures
15Scatter My Ashes at Bergdorf's$1,57662%6-2$263$496,0179eOne Films US
16Made in Cleveland$42989%3-2$143$9,4542Striped Entertainment
17The Stroller Strategy$157208%1--$157$3,1983Rialto Premieres
18Detention of the Dead$101-91%2--$51$1,2291Anchor Bay Films
19Assaulted: Civil Rights Under Fire$77-81%1-16$77$6,7492High Top Releasing