Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Mon, Jul. 1 2013

Wide (1000+)

#TitleMon, Jul. 1 2013LocationsAvg.TotalWks.Dist.
1Monsters University$7,898,760-42%4,0040$1,973$178,331,9532Disney
2The Heat$5,325,789-51%3,181--$1,674$44,440,8321Fox
3World War Z$4,387,159-52%3,6070$1,216$128,084,0782Paramount
4White House Down$3,053,125-54%3,222--$948$27,905,3831Sony / Columbia
5Man of Steel$3,044,020-52%4,131-76$737$251,621,6163Warner Bros.
6This Is The End$1,520,670-46%2,710-345$561$76,202,5063Sony / Columbia
7Now You See Me$939,335-45%2,564-259$366$105,732,1935Lionsgate / Summit
8Star Trek Into Darkness$354,877-49%1,035-530$343$220,945,9477Paramount
9Fast & Furious 6$348,750-53%1,550-867$225$233,700,5156Universal
10The Internship$241,154-43%1,008-908$239$41,952,9504Fox
11The Purge$196,350-42%1,122-1079$175$62,987,6654Universal

Limited (100 — 999)

#TitleMon, Jul. 1 2013LocationsAvg.TotalWks.Dist.
1Iron Man 3$163,901-53%540-384$304$405,557,1069Disney
2Epic$161,060-33%774-1220$208$103,171,1936Fox
3The Bling Ring$155,217-42%630-20$246$4,505,5673A24
4The Croods$86,912-37%307-17$283$184,506,35315Fox / DreamWorks Animation
5Much Ado About Nothing (2013)$80,268-55%22216$362$2,273,8344Roadside Attractions
6The Great Gatsby (2013)$67,297-46%255-107$264$142,443,3648Warner Bros.
7After Earth$51,077-49%331-835$154$58,298,4445Sony / Columbia
8The Hangover Part III$46,843-54%277-253$169$110,754,1786Warner Bros.
9The East$32,718-58%185-10$177$1,673,2865Fox Searchlight
10Mud$30,351-52%168-45$181$20,600,50510Roadside Attractions
1142 (2013)$29,536-44%252-73$117$94,595,29412Warner Bros.
12Olympus Has Fallen$15,413-51%165-12$93$98,785,63315FilmDistrict
13G.I. Joe: Retaliation$12,008-52%118-21$102$122,412,47414Paramount
14Scary Movie 5$11,460-69%122-12$94$31,825,53112Weinstein / Dimension
15The Big Wedding$5,792-90%101-40$57$21,805,33410Lionsgate
16Escape From Planet Earth$5,723-40%101-37$57$56,858,20720Weinstein Company

Platform (1 — 99)

#TitleMon, Jul. 1 2013LocationsAvg.TotalWks.Dist.
1Ghanchakkar$13,759-64%89--$155$157,3751UTV Motion Pictures
2The Kings of Summer$12,478-53%48-17$260$937,6565CBS Films
3Unfinished Song$11,857-61%1917$624$143,6802Weinstein Company
4Copperhead$10,816-39%59--$183$66,4411Brainstorm Media
5To the Arctic 3D$4,541-55%520$87$12,932,55963Warner Bros. / IMAX
6The Sapphires$4,436-15%18-11$246$2,397,51815Weinstein Company
7Born to Be Wild 3D$4,105-17%300$137$22,900,974117Warner Bros. / IMAX
8Kon-Tiki$3,969-61%34-19$117$1,366,60310Weinstein Company
9Stories We Tell$3,749-59%23-10$163$1,389,0938Roadside Attractions
10Redemption (2013)$3,233-55%19--$170$23,2101Roadside Attractions
11Lost and Found in Armenia$1,937-13%21$969$119,1284High Top Releasing
12Pain and Gain$1,817-51%26-24$70$49,361,79010Paramount
13Not Today$1,155-75%52$231$310,70512Freestyle Releasing
14Un Flic (2013 re-issue)$785-57%1--$785$33,14611Rialto Pictures
15Scatter My Ashes at Bergdorf's$376-80%6-2$63$498,2589eOne Films US
16Made in Cleveland$180-57%3-2$60$10,0542Striped Entertainment
17Tiger Eyes$128--1-1$128$26,7964Freestyle Releasing
18Detention of the Dead$73-29%2--$37$1,4061Anchor Bay Films
19The Stroller Strategy$37-35%1--$37$3,2923Rialto Premieres