Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Jul. 6 2013

Wide (1000+)

#TitleSat, Jul. 6 2013LocationsAvg.TotalWks.Dist.
1Despicable Me 2$29,377,950-4%3,997--$7,350$119,412,7201Universal
2The Lone Ranger$10,698,0951%3,904--$2,740$40,810,5701Disney
3The Heat$9,296,4588%3,1843$2,920$79,385,2112Fox
4Monsters University$7,162,234-1%3,739-265$1,916$210,901,8793Disney
5World War Z$6,789,1176%3,316-291$2,047$153,757,8103Paramount
6White House Down$5,146,96312%3,2220$1,597$46,769,5392Sony / Columbia
7Man of Steel$4,259,3739%2,905-1226$1,466$267,939,7364Warner Bros.
8This Is The End$2,074,6682%2,104-606$986$83,914,6224Sony / Columbia
9Now You See Me$1,100,38014%1,606-958$685$109,710,5826Lionsgate / Summit

Limited (100 — 999)

#TitleSat, Jul. 6 2013LocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$3,650,034-3%876--$4,167$14,765,6881Lionsgate / Summit
2Star Trek Into Darkness$510,93516%565-470$904$222,706,9168Paramount
3Fast & Furious 6$438,05515%617-933$710$235,232,6207Universal
4Iron Man 3$198,83111%294-246$676$406,307,65410Disney
5Epic$198,07612%428-346$463$103,906,6427Fox
6Much Ado About Nothing (2013)$184,28732%170-52$1,084$2,931,1015Roadside Attractions
7The Internship$173,2526%379-629$457$42,638,7965Fox
8After Earth$146,52716%270-61$543$58,777,5176Sony / Columbia
9The Croods$135,01417%269-38$502$185,032,92616Fox / DreamWorks Animation
10The Purge$133,12012%256-866$520$63,482,5655Universal
11The Hangover Part III$129,84112%33861$384$111,148,8747Warner Bros.
12The Bling Ring$114,3454%159-471$719$5,021,2054A24
13The Great Gatsby (2013)$109,67918%185-70$593$142,825,9799Warner Bros.
14The East$68,97937%102-83$676$1,920,1256Fox Searchlight
15Mud$65,06122%111-57$586$20,817,35811Roadside Attractions
1642 (2013)$47,89917%182-70$263$94,780,36913Warner Bros.
17Pain and Gain$43,64218%170144$257$49,519,36711Paramount
18Olympus Has Fallen$23,53719%110-55$214$98,877,55016FilmDistrict

Platform (1 — 99)

#TitleSat, Jul. 6 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$220,10725%19--$11,585$395,9701Fox Searchlight
2Unfinished Song$102,48649%7051$1,464$366,4603Weinstein Company
3The Kings of Summer$38,22124%513$749$1,057,0846CBS Films
4Stories We Tell$13,74135%274$509$1,429,4279Roadside Attractions
5G.I. Joe: Retaliation$13,10118%63-55$208$122,466,32215Paramount
6Kon-Tiki$9,98730%24-10$416$1,399,32211Weinstein Company
7Scary Movie 5$6,95421%43-79$162$31,863,26113Weinstein / Dimension
8The Sapphires$5,63240%15-3$375$2,418,29816Weinstein Company
9Ghanchakkar$5,3597%30-59$179$198,8052UTV Motion Pictures
10Copperhead$4,058-45%15-44$271$106,3042Brainstorm Media
11Escape From Planet Earth$3,3777%62-39$54$56,882,78921Weinstein Company
12Redemption (2013)$1,64649%4-15$412$33,8992Roadside Attractions
13Scatter My Ashes at Bergdorf's$8045%2-4$402$501,08810eOne Films US
14Made in Cleveland$405--1-2$405$10,6813Striped Entertainment
15Not Today$154-13%2-3$77$312,79513Freestyle Releasing
16Lost and Found in Armenia$140-32%20$70$120,3335High Top Releasing