Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Mon, Jul. 8 2013

Wide (1000+)

#TitleMon, Jul. 8 2013LocationsAvg.TotalWks.Dist.
1Despicable Me 2$10,512,110-56%3,997--$2,630$153,587,0701Universal
2The Lone Ranger$3,021,795-62%3,904--$774$51,736,8051Disney
3The Heat$2,906,577-58%3,1843$913$89,165,7722Fox
4Monsters University$2,560,973-52%3,739-265$685$218,814,9523Disney
5World War Z$2,251,183-57%3,316-291$679$161,240,8213Paramount
6White House Down$1,580,111-57%3,2220$490$52,065,3602Sony / Columbia
7Man of Steel$1,273,493-61%2,905-1226$438$272,461,9434Warner Bros.
8This Is The End$829,859-53%2,104-606$394$86,504,1794Sony / Columbia
9Now You See Me$362,888-54%1,606-958$226$110,861,4916Lionsgate / Summit

Limited (100 — 999)

#TitleMon, Jul. 8 2013LocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$1,142,182-56%876--$1,304$18,533,3491Lionsgate / Summit
2Star Trek Into Darkness$146,309-59%565-470$259$223,211,3208Paramount
3Fast & Furious 6$117,230-54%617-933$190$235,605,9057Universal
4Epic$75,028-45%428-346$175$104,117,6957Fox
5The Internship$60,536-51%379-629$160$42,823,0745Fox
6After Earth$54,234-50%270-61$201$58,941,2166Sony / Columbia
7The Croods$52,194-43%269-38$194$185,177,38316Fox / DreamWorks Animation
8The Hangover Part III$47,577-55%33861$141$111,301,8207Warner Bros.
9Much Ado About Nothing (2013)$47,400-61%170-52$279$3,101,5465Roadside Attractions
10Iron Man 3$44,875-57%294-246$153$406,455,86210Disney
11The Bling Ring$44,632-55%159-471$281$5,164,2154A24
12The Great Gatsby (2013)$33,504-59%185-70$181$142,941,4089Warner Bros.
13The Purge$30,695-56%256-866$120$63,583,6605Universal
14Pain and Gain$16,740-54%170144$98$49,536,10711Paramount
15The East$15,464-66%102-83$152$1,980,7696Fox Searchlight
16Mud$15,310-65%111-57$138$20,876,96311Roadside Attractions
1742 (2013)$11,966-61%182-70$66$94,823,09913Warner Bros.
18Olympus Has Fallen$6,990-61%110-55$64$98,902,40716FilmDistrict

Platform (1 — 99)

#TitleMon, Jul. 8 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$46,308-70%19--$2,437$599,0961Fox Searchlight
2Unfinished Song$22,355-69%7051$319$461,3033Weinstein Company
3The Kings of Summer$11,967-56%513$235$1,096,1466CBS Films
4G.I. Joe: Retaliation$4,405-56%63-55$70$122,480,68315Paramount
5Stories We Tell$3,567-67%274$132$1,443,8709Roadside Attractions
6Kon-Tiki$3,451-50%24-10$144$1,409,74311Weinstein Company
7Girl Rising$2,700--18--$150$1,439,92718Gathr Films
8Scary Movie 5$2,295-55%43-79$53$31,870,60913Weinstein / Dimension
9The Sapphires$1,838-57%15-3$123$2,424,41316Weinstein Company
10Escape From Planet Earth$1,631-40%62-39$26$56,887,11621Weinstein Company
11Copperhead$1,306-59%15-44$87$110,7802Brainstorm Media
12Lost and Found in Armenia$693371%20$347$121,1735High Top Releasing
13Redemption (2013)$518-51%4-15$130$35,4742Roadside Attractions
14Scatter My Ashes at Bergdorf's$162-70%2-4$81$501,78710eOne Films US
15Tiger Eyes$126--10$126$27,1125Freestyle Releasing
16Not Today$26-82%2-3$13$312,96713Freestyle Releasing