Grosses

'Lucy' Bags Strong $17.1 Million on Friday; 'Hercules' Takes $11.05 MillionJuly 26, 2014 03:50 AM

by Shawn Robbins

Universal reports that Lucy earned a strong $17.1 million on Friday, including Thursday night's $2.75 million early grosses. BoxOffice projects the film could net around $46 million for the weekend.

Making Lucy's debut even more impressive is the fact that its opening day handily topped that of 2010's Salt, starring Angelina Jolie, which took in $12.5 million on its way to a $36 million opening frame. There's no doubt that Scarlett Johansson's rising star power in the wake of her Marvel movie turns helped drive Lucy's success. Unfortunately, early word of mouth looks like a mixed bag with a 58 percent Flixster user score. Reviews are on the fresh/rotten bubble at Rotten Tomatoes as its score hovers at 60 percent this morning.

Meanwhile, Paramount's and MGM's Hercules bowed to $11.05 million on Friday for a projected weekend of $30 million. Star Dwayne Johnson is to thank for giving the film some needed moviegoer appeal, although the numbers are still modest in the grand scheme of things for a $100 million production budget (excluding marketing and distribution). Overseas performance will be the key in determining the film's theatrical profitability. Early word of mouth is also somewhat mixed at 69 percent on Flixster, while critics gave the film 63 percent on Rotten Tomatoes.

Fox's Dawn of the Planet of the Apes added $4.7 million yesterday, off 55 percent from last Friday in the face of new competition, and should bring in around $16.5 million for its third frame. With $160.4 million in the domestic bank so far, the sequel is currently running 31 percent ahead of its 2011 predecessor at the same point in release.

The Purge: Anarchy slid 74 percent from opening day to $3.4 million on its second Friday. That's a slight improvement over its predecessor, however, which slid 82 percent on its second Friday. BoxOffice projects a $10 million sophomore weekend for Anarchy.

Planes: Fire and Rescue took in $2.76 million yesterday for a 57 percent decline from opening day last week. Look for a $9.5 million weekend for the Disney sequel.

Rob Reiner's And So It Goes posted $1.36 million on opening day from 1,762 locations. BoxOffice projects a $4 million weekend.

On the limited release front, popular comedian Gabriel Iglesias sent The Fluffy Movie to a $0.513 million opening day and a likely opening weekend around $1.275 million.

Daily Domestic Gross Wed, Jul. 10 2013

Wide (1000+)

#TitleWed, Jul. 10 2013LocationsAvg.TotalWks.Dist.
1Despicable Me 2$9,672,740-20%3,99741$2,420$175,330,7501Universal
2The Heat$3,001,284-14%3,1843$943$95,639,7912Fox
3Monsters University$2,639,182-17%3,7390$706$224,629,8923Disney
4The Lone Ranger$2,587,793-22%3,9040$663$57,655,7781Disney
5World War Z$2,065,948-18%3,316-89$623$165,831,0363Paramount
6White House Down$1,551,413-18%3,2220$482$55,520,2422Sony / Columbia
7Man of Steel$1,228,355-16%2,905-60$423$275,158,7754Warner Bros.
8This Is The End$770,133-17%2,1040$366$88,207,3614Sony / Columbia
9Now You See Me$378,777-15%1,6060$236$111,685,2956Lionsgate / Summit

Limited (100 — 999)

#TitleWed, Jul. 10 2013LocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$909,774-16%8760$1,039$20,525,1471Lionsgate / Summit
2Star Trek Into Darkness$142,919-16%565-95$253$223,523,9798Paramount
3Fast & Furious 6$120,315-11%617-69$195$235,861,9607Universal
4Epic$86,611-13%42887$202$104,304,0717Fox
5The Croods$62,875-10%269-19$234$185,310,20316Fox / DreamWorks Animation
6The Internship$58,599-15%37912$155$42,950,9845Fox
7Much Ado About Nothing (2013)$52,9930%170-52$312$3,207,6725Roadside Attractions
8After Earth$52,221-20%2700$193$59,058,4916Sony / Columbia
9The Hangover Part III$51,154-4%3380$151$111,406,2607Warner Bros.
10Iron Man 3$50,762-11%2940$173$406,563,64910Disney
11The Bling Ring$45,799-10%1590$288$5,260,6724A24
12The Great Gatsby (2013)$34,372-13%1850$186$143,015,2899Warner Bros.
13The Purge$30,720-8%256-105$120$63,647,6605Universal
14Mud$17,921-10%111-57$161$20,914,80311Roadside Attractions
15Pain and Gain$16,981-11%1700$100$49,572,10611Paramount
16The East$16,081-11%102-20$158$2,015,0056Fox Searchlight
1742 (2013)$14,4540%1820$79$94,852,03113Warner Bros.
18Olympus Has Fallen$7,7735%110-55$71$98,917,60516FilmDistrict

Platform (1 — 99)

#TitleWed, Jul. 10 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$49,5001%19--$2,605$697,6501Fox Searchlight
2Unfinished Song$30,15417%7051$431$517,2483Weinstein Company
3The Kings of Summer$12,742-2%513$250$1,121,9396CBS Films
4Stories We Tell$4,824-2%274$179$1,453,5999Roadside Attractions
5Kon-Tiki$4,648-6%24-10$194$1,419,31911Weinstein Company
6G.I. Joe: Retaliation$4,409-4%63-22$70$122,489,68015Paramount
7Escape From Planet Earth$2,71415%62-39$44$56,892,19721Weinstein Company
8Girl Rising$2,440-29%18--$136$1,445,78718Gathr Films
9Scary Movie 5$2,4231%43-79$56$31,875,43513Weinstein / Dimension
10The Sapphires$2,09582%15-3$140$2,427,66016Weinstein Company
11Copperhead$1,610-8%15-44$107$114,1452Brainstorm Media
12Scatter My Ashes at Bergdorf's$1,231167%2-4$616$503,47910eOne Films US
13Redemption (2013)$49921%4-15$125$36,3852Roadside Attractions
14Lost and Found in Armenia$42757%20$214$121,8725High Top Releasing
15Not Today$58-42%2-3$29$313,12513Freestyle Releasing