Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Daily Domestic Gross Sat, Jul. 13 2013

Wide (1000+)

#TitleSat, Jul. 13 2013LocationsAvg.TotalWks.Dist.
1Despicable Me 2$17,433,06530%4,0036$4,355$215,367,0252Universal
2Grown Ups 2$14,619,533-10%3,491--$4,188$30,931,3551Sony / Columbia
3Pacific Rim$12,733,493-13%3,275--$3,888$27,296,4271Warner Bros.
4The Heat$5,720,65933%3,128-56$1,829$108,372,3223Fox
5The Lone Ranger$4,720,87535%3,9040$1,209$68,173,5122Disney
6Monsters University$4,304,70930%3,142-597$1,370$234,760,6244Disney
7World War Z$3,750,13035%3,003-313$1,249$174,195,1824Paramount
8White House Down$2,549,56736%2,566-656$994$61,236,5823Sony / Columbia
9Man of Steel$1,944,84143%2,150-755$905$279,477,8775Warner Bros.
10This Is The End$1,124,70631%1,394-710$807$90,774,0335Sony / Columbia

Limited (100 — 999)

#TitleSat, Jul. 13 2013LocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$1,914,28619%89216$2,146$24,895,1212Lionsgate / Summit
2Now You See Me$555,75639%850-756$654$112,933,6867Lionsgate / Summit
3Star Trek Into Darkness$295,93356%403-162$734$224,160,8339Paramount
4Fast & Furious 6$233,24033%392-225$595$236,394,0108Universal
5Epic$189,61327%352-76$539$104,730,0798Fox
6Much Ado About Nothing (2013)$112,32356%138-32$814$3,450,7086Roadside Attractions
7After Earth$108,10934%238-32$454$59,298,6677Sony / Columbia
8The Croods$102,24733%243-26$421$185,553,30917Fox / DreamWorks Animation
9The Internship$90,07533%233-146$387$43,160,5516Fox
10The Hangover Part III$78,18929%265-73$295$111,590,3638Warner Bros.
11The Great Gatsby (2013)$65,84236%125-60$527$143,164,59110Warner Bros.
12The Purge$64,44031%179-77$360$63,785,6456Universal
13Mud$60,16766%1132$532$21,030,97812Roadside Attractions
14Pain and Gain$29,89449%150-20$199$49,638,15212Paramount
1542 (2013)$25,38837%105-77$242$94,910,90414Warner Bros.

Platform (1 — 99)

#TitleSat, Jul. 13 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$480,55157%7960$6,083$1,530,5012Fox Searchlight
2Fruitvale Station$138,8009%7--$19,829$266,2451Weinstein Company
3Unfinished Song$107,26273%9121$1,179$714,9174Weinstein Company
4The Bling Ring$63,30837%97-62$653$5,409,7535A24
5The East$41,23961%71-31$581$2,099,0317Fox Searchlight
6The Kings of Summer$30,32746%565$542$1,185,8447CBS Films
7Scary Movie 5$29,89436%33-10$906$31,930,03314Weinstein / Dimension
8Escape From Planet Earth$23,21830%55-7$422$56,937,16522Weinstein Company
9Stories We Tell$10,56367%281$377$1,475,28910Roadside Attractions
10Kon-Tiki$7,72146%21-3$368$1,436,27412Weinstein Company
11G.I. Joe: Retaliation$6,77243%41-22$165$122,505,75116Paramount
12The Sapphires$3,59822%150$240$2,436,07217Weinstein Company
13Copperhead$2,217150%5-10$443$118,1773Brainstorm Media
14Revelation Road 2$2,023124%5--$405$2,9261Freestyle Releasing
15Not Today$1,97054%1-1$1,970$316,39314Freestyle Releasing
16Pawn Shop Chronicles$1,524-21%15--$102$3,4601Anchor Bay Films
17Scatter My Ashes at Bergdorf's$1,47412%31$491$506,98011eOne Films US