Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Daily Domestic Gross Tue, Jul. 23 2013

Wide (1000+)

#TitleTue, Jul. 23 2013LocationsAvg.TotalWks.Dist.
1The Conjuring$5,603,1041%2,903--$1,930$52,994,8421Warner Bros. / New Line
2Despicable Me 2$4,354,80026%3,820-183$1,140$283,818,2953Universal
3Turbo$3,530,41531%3,806--$928$37,249,5691Fox / DreamWorks Animation
4Grown Ups 2$3,237,94418%3,4910$928$85,378,4592Sony / Columbia
5Pacific Rim$2,478,45121%3,28510$754$72,813,1602Warner Bros.
6Red 2$2,360,23324%3,016--$783$22,308,4641Lionsgate / Summit
7R.I.P.D.$1,811,02023%2,852--$635$15,971,2151Universal
8The Heat$1,468,66222%2,689-439$546$131,942,6794Fox
9Monsters University$1,033,60630%2,186-956$473$250,940,2585Disney
10World War Z$876,43022%2,066-937$424$188,529,0445Paramount
11The Lone Ranger$677,26019%2,273-1631$298$82,537,7163Disney
12White House Down$368,00522%1,454-1112$253$69,122,4814Sony / Columbia
13Man of Steel$321,02827%1,050-1100$306$285,574,8546Warner Bros.

Limited (100 — 999)

#TitleTue, Jul. 23 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$280,70418%304225$923$5,110,5593Fox Searchlight
2Kevin Hart: Let Me Explain$226,834-1%748-144$303$30,402,9883Lionsgate / Summit
3This Is The End$202,33817%622-772$325$94,805,5936Sony / Columbia
4Girl Most Likely$87,4066%351--$249$864,3531Roadside Attractions
5Now You See Me$81,00530%333-517$243$114,554,2598Lionsgate / Summit
6Epic$79,91529%319-33$251$105,737,0799Fox
7The Great Gatsby (2013)$62,96023%302177$208$143,778,01911Warner Bros.
8Star Trek Into Darkness$62,92113%250-153$252$225,239,41210Paramount
9Fast & Furious 6$50,22016%279-113$180$237,214,6909Universal
10The Croods$46,29535%212-31$218$186,119,67318Fox / DreamWorks Animation
11The Internship$38,26616%202-31$189$43,653,5147Fox
12The Purge$21,840-3%156-23$140$64,108,8707Universal
13The Hangover Part III$17,5316%202-63$87$111,917,4509Warner Bros.

Platform (1 — 99)

#TitleTue, Jul. 23 2013LocationsAvg.TotalWks.Dist.
1Fruitvale Station$84,436-8%3427$2,483$1,507,6902Weinstein Company
2Much Ado About Nothing (2013)$23,19523%95-43$244$3,874,5417Roadside Attractions
3Unfinished Song$22,32923%88-3$254$1,111,0145Weinstein Company
4Mud$13,8244%77-36$180$21,267,46013Roadside Attractions
5The Bling Ring$12,65917%38-59$333$5,652,1186A24
6The Kings of Summer$6,92620%35-21$198$1,302,9378CBS Films
7Stories We Tell$5,37832%22-6$244$1,525,86711Roadside Attractions
842 (2013)$4,8215%85-20$57$95,010,77115Warner Bros.
9The East$4,52441%31-40$146$2,217,2538Fox Searchlight
10Pain and Gain$4,4861%70-80$64$49,744,65113Paramount
11Copperhead$3,2780%3631$91$151,8444Brainstorm Media
12Kon-Tiki$1,47723%9-12$164$1,469,81713Weinstein Company
13The Sapphires$64859%10-5$65$2,449,51118Weinstein Company
14Scatter My Ashes at Bergdorf's$38320%42$96$517,42212eOne Films US
15Scary Movie 5$331-13%8-25$41$32,014,99915Weinstein / Dimension
16Escape From Planet Earth$24627%7-48$35$57,012,28723Weinstein Company
17Not Today$42-9%10$42$317,99115Freestyle Releasing