Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Wed, Jul. 24 2013

Wide (1000+)

#TitleWed, Jul. 24 2013LocationsAvg.TotalWks.Dist.
1The Conjuring$4,517,407-19%2,903--$1,556$57,512,2491Warner Bros. / New Line
2Despicable Me 2$3,361,405-23%3,820-71$880$287,179,7003Universal
3Turbo$2,604,547-26%3,806255$684$39,854,1161Fox / DreamWorks Animation
4Grown Ups 2$2,431,053-25%3,4910$696$87,809,5122Sony / Columbia
5Pacific Rim$1,902,467-23%3,28510$579$74,715,6272Warner Bros.
6Red 2$1,768,764-25%3,016--$586$24,077,2281Lionsgate / Summit
7R.I.P.D.$1,311,920-28%2,852--$460$17,283,1351Universal
8The Heat$1,227,300-16%2,689-306$456$133,169,9794Fox
9Monsters University$837,117-19%2,186-652$383$251,777,3755Disney
10World War Z$695,384-21%2,066-937$337$189,224,4285Paramount
11The Lone Ranger$569,085-16%2,273-1159$250$83,106,8013Disney
12White House Down$307,639-16%1,454-1112$212$69,430,1204Sony / Columbia
13Man of Steel$252,156-21%1,050-1100$240$285,827,0106Warner Bros.

Limited (100 — 999)

#TitleWed, Jul. 24 2013LocationsAvg.TotalWks.Dist.
1The Way, Way Back$251,654-10%304225$828$5,362,2133Fox Searchlight
2Kevin Hart: Let Me Explain$180,419-20%748-144$241$30,583,4073Lionsgate / Summit
3This Is The End$161,752-20%622-772$260$94,967,3456Sony / Columbia
4Girl Most Likely$82,142-6%351--$234$946,4951Roadside Attractions
5Now You See Me$75,591-7%333-517$227$114,629,8508Lionsgate / Summit
6Epic$71,229-11%319-17$223$105,808,3089Fox
7Star Trek Into Darkness$58,095-8%250-153$232$225,297,50710Paramount
8The Great Gatsby (2013)$56,034-11%302177$186$143,834,05311Warner Bros.
9Fast & Furious 6$46,035-8%279-43$165$237,260,7259Universal
10The Croods$43,592-6%212-20$206$186,163,26518Fox / DreamWorks Animation
11The Internship$34,039-11%2024$169$43,687,5537Fox
12The Purge$20,280-7%156-4$130$64,129,1507Universal
13The Hangover Part III$16,154-8%202-63$80$111,933,6049Warner Bros.

Platform (1 — 99)

#TitleWed, Jul. 24 2013LocationsAvg.TotalWks.Dist.
1Fruitvale Station$84,5020%3427$2,485$1,592,1922Weinstein Company
2Much Ado About Nothing (2013)$23,3831%95-43$246$3,897,9247Roadside Attractions
3Unfinished Song$20,671-7%88-3$235$1,131,6855Weinstein Company
4Mud$13,066-5%77-36$170$21,280,52613Roadside Attractions
5The Bling Ring$12,469-2%38-59$328$5,664,5876A24
6The Kings of Summer$5,824-16%35-21$166$1,308,7618CBS Films
7Stories We Tell$4,536-16%22-6$206$1,530,40311Roadside Attractions
8Pain and Gain$4,420-1%70-80$63$49,749,07113Paramount
942 (2013)$4,331-10%85-20$51$95,015,10215Warner Bros.
10The East$4,133-9%31-36$133$2,221,3868Fox Searchlight
11Copperhead$3,3141%3631$92$155,1584Brainstorm Media
12Kon-Tiki$1,5535%9-12$173$1,471,37013Weinstein Company
13Scatter My Ashes at Bergdorf's$780104%42$195$518,20212eOne Films US
14The Sapphires$7089%10-5$71$2,450,21918Weinstein Company
15Escape From Planet Earth$39159%7-48$56$57,012,67823Weinstein Company
16Scary Movie 5$38717%8-25$48$32,015,38615Weinstein / Dimension
17Not Today$6350%10$63$318,05415Freestyle Releasing