Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, Aug. 4 2013

Wide (1000+)

#TitleSun, Aug. 4 2013LocationsAvg.TotalWks.Dist.
12 Guns$7,199,500-27%3,025--$2,380$27,059,1301Universal
2The Wolverine$6,217,919-28%3,9240$1,585$94,638,7402Fox
3The Smurfs 2$4,920,376-31%3,866--$1,273$27,109,2601Sony / Columbia
4The Conjuring$3,552,439-31%3,11593$1,140$107,956,9073Warner Bros. / New Line
5Despicable Me 2$2,886,300-31%3,207-269$900$326,411,5855Universal
6Grown Ups 2$2,150,772-35%3,075-183$699$116,195,2754Sony / Columbia
7Turbo$1,793,743-30%2,985-824$601$69,307,4593Fox / DreamWorks Animation
8Red 2$1,591,385-32%2,755-261$578$45,059,4333Lionsgate / Summit
9Pacific Rim$1,403,194-22%1,803-799$778$92,881,0444Warner Bros.
10The Heat$1,239,678-38%2,074-310$598$149,464,9576Fox
11Fruitvale Station$750,119-32%1,08622$691$10,852,4564Weinstein Company
12The Way, Way Back$711,018-41%1,001115$710$13,552,6535Fox Searchlight
13R.I.P.D.$706,745-28%1,703-1147$415$30,482,0953Universal

Limited (100 — 999)

#TitleSun, Aug. 4 2013LocationsAvg.TotalWks.Dist.
1World War Z$548,436-26%912-528$601$195,882,1937Paramount
2Monsters University$427,828-26%879-591$487$258,565,2387Disney
3The To Do List$188,885-22%585-6$323$3,094,9652CBS Films
4The Lone Ranger$187,529-31%553-714$339$86,765,3525Disney
5White House Down$160,038-25%353-323$453$71,589,1706Sony / Columbia
6Star Trek Into Darkness$143,762-26%300120$479$226,222,38012Paramount
7Man of Steel$139,086-27%304-197$458$287,681,3978Warner Bros.
8This Is The End$122,2446%168-102$728$96,219,8158Sony / Columbia
9Now You See Me$114,2382%206-9$555$115,476,00510Lionsgate / Summit
10Fast & Furious 6$72,450-21%230-37$315$238,019,99011Universal
11Kevin Hart: Let Me Explain$66,429-36%214-284$310$32,009,5465Lionsgate / Summit
12The Internship$65,2597%172-25$379$44,221,6669Fox
13Epic$64,752-30%255-34$254$106,648,83311Fox
14The Hangover Part III$53,760229%103-44$522$112,142,86011Warner Bros.
15The Great Gatsby (2013)$52,343-26%228-43$230$144,512,21513Warner Bros.
16After Earth$40,606-18%146-21$278$60,273,47010Sony / Columbia
17The Croods$40,519-28%162-32$250$186,651,13320Fox / DreamWorks Animation
18The Purge$27,720-22%132-25$210$64,423,6509Universal

Platform (1 — 99)

#TitleSun, Aug. 4 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$58,232-16%4--$14,558$197,4151A24
2Unfinished Song$24,338-34%68-14$358$1,406,7027Weinstein Company
3Much Ado About Nothing (2013)$17,055-24%58-19$294$4,099,0659Roadside Attractions
4Mud$17,012-36%62-11$274$21,472,04715Roadside Attractions
5Girl Most Likely$9,820-46%36-191$273$1,346,6033Roadside Attractions
6The Bling Ring$6,313-38%395$162$5,773,3538A24
7Stories We Tell$3,779-38%173$222$1,555,44913Roadside Attractions
8Kon-Tiki$2,954-16%9-5$328$1,511,79815Weinstein Company
9Pain and Gain$2,886-17%20-15$144$49,786,46215Paramount
10Copperhead$1,030-36%20$515$167,2966Brainstorm Media