Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Thu, Aug. 15 2013

Wide (1000+)

#TitleThu, Aug. 15 2013LocationsAvg.TotalWks.Dist.
1We're the Millers$2,948,258-7%3,2600$904$51,733,4851Warner Bros. / New Line
2Elysium$2,443,579-10%3,284--$744$42,314,3061Sony / TriStar
3Planes$2,006,009-6%3,702--$542$31,949,8681Disney
4Percy Jackson: Sea of Monsters$1,413,909-10%3,031124$466$30,528,6581Fox
5The Smurfs 2$1,132,692-15%3,8671$293$52,312,1892Sony / Columbia
62 Guns$1,014,380-12%3,0283$335$53,649,3452Universal
7The Wolverine$823,846-10%2,867-918$287$116,033,1563Fox
8Despicable Me 2$730,475-15%2,395-455$305$342,206,1206Universal
9The Conjuring$673,221-11%2,650-465$254$123,952,8704Warner Bros. / New Line
10Grown Ups 2$363,549-18%2,102-750$173$125,685,4305Sony / Columbia
11Turbo$300,851-6%1,771-370$170$76,579,2804Fox / DreamWorks Animation
12The Heat$199,965-19%1,351-363$148$154,591,6327Fox
13Red 2$187,075-16%1,574-1181$119$50,274,8914Lionsgate / Summit

Limited (100 — 999)

#TitleThu, Aug. 15 2013LocationsAvg.TotalWks.Dist.
1Pacific Rim$181,160-14%980-823$185$97,676,4675Warner Bros.
2The Way, Way Back$168,065-10%780-133$215$17,113,2406Fox Searchlight
3Fruitvale Station$136,294-15%828-258$165$14,119,5775Weinstein Company
4Chennai Express$117,091-30%19652$597$3,121,2001UTV Motion Pictures
5Monsters University$106,613-4%405-215$263$260,673,6048Disney
6Man of Steel$97,754-3%426122$229$289,121,5419Warner Bros.
7World War Z$87,165-11%505-407$173$197,866,1338Paramount
8R.I.P.D.$47,795-17%478-510$100$32,204,3254Universal
9Star Trek Into Darkness$40,4321%256-44$158$226,967,53213Paramount
10Epic$27,9469%222-23$126$107,092,76812Fox
11Now You See Me$20,370-18%143-63$142$115,846,02711Lionsgate / Summit
12Fast & Furious 6$18,1255%191-39$95$238,358,26512Universal
13The Internship$15,349-2%136-27$113$44,485,68910Fox
14The Croods$15,001-1%142-23$106$186,917,81321Fox / DreamWorks Animation
15The Great Gatsby (2013)$14,3411%135-93$106$144,765,97914Warner Bros.

Platform (1 — 99)

#TitleThu, Aug. 15 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$27,783-10%1915$1,462$661,9272A24
2Unfinished Song$7,9642%53-15$150$1,541,0568Weinstein Company
3In a World...$7,425-12%3--$2,475$103,5571Roadside Attractions
4The To Do List$7,385-39%86-499$86$3,491,6693CBS Films
5Kevin Hart: Let Me Explain$6,655-24%77-137$86$32,197,6756Lionsgate / Summit
6Much Ado About Nothing (2013)$5,201-30%53-5$98$4,196,89710Roadside Attractions
7The Hangover Part III$4,77387%46-57$104$112,200,07212Warner Bros.
8The Bling Ring$3,37919%401$84$5,818,7409A24
9Mud$3,3178%44-18$75$21,552,79516Roadside Attractions
10Stories We Tell$1,4384%10-7$144$1,574,98514Roadside Attractions
11Pain and Gain$1,226-32%19-1$65$49,809,71716Paramount
12Girl Most Likely$749-33%12-24$62$1,373,9744Roadside Attractions