Grosses

'Lucy' Takes in Strong $61.3M in Seven Days; 'Hercules' Claims $41.6MAugust 01, 2014 12:35 PM

by Daniel Garris

Universal's Lucy took in $3.23 million on Thursday to lead the daily box office for a seventh consecutive and final day. The modestly budgeted sci-fi action film starring Scarlett Johansson did fall a significant 14 percent from Wednesday, as the film clearly took a hit from the strong Thursday evening launch of Disney's Guardians of the Galaxy. Lucy was the week's top film with a stronger than expected seven-day start of $61.29 million. While Lucy is showing early signs of front-loading thus far, the film's holding power won't be as important given the strength of its opening week performance.

Hercules held steady in second place with $2.12 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM was down a sharp 19 percent from Wednesday. Clearly Hercules also took a big hit on Thursday from the arrival of Guardians of the Galaxy in the marketplace. While it didn't light the box office on fire this week, Hercules did exceed its relatively modest expectations with a seven-day start of $41.65 million. That placed the film in second for the week.

Fox's Dawn of the Planet of the Apes took in $1.61 million to remain in third. The 3D sci-fi action sequel fell 13 percent from Wednesday and 51 percent from last Thursday. Despite strong word of mouth, Dawn of the Planet of the Apes clearly took a hit this week from the stronger than expected performances of Lucy and Hercules. Dawn of the Planet of the Apes placed in third for the week with $24.94 million. That was down 53 percent from the previous frame and brings the film's three-week total to a strong $180.63 million.

Planes: Fire and Rescue claimed fourth place with $1.31 milllion. The modestly budgeted computer animated sequel from Disney was down only 4 percent from Wednesday, which represented the day's strongest daily percentage hold among wide releases. The film was down 35 percent from last Thursday. Planes: Fire and Rescue placed in fifth for the week with $15.35 million. That was down 40.5 percent from last week and brings the film's two-week total to $41.17 million.

Universal's The Purge: Anarchy rounded out the day's unchanged top five with $1.13 million. The low budget horror sequel fell 9 percent from Wednesday and a respectable 47 percent from last Thursday. The Purge: Anarchy claimed fourth place this week with $16.03 million. That was down 61 percent from the film's opening week performance and brings the film's two-week total to a very solid $57.41 million.

Daily Domestic Gross Sun, Aug. 18 2013

Wide (1000+)

#TitleSun, Aug. 18 2013LocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$7,023,143-24%2,933--$2,395$24,637,3121Weinstein Company
2We're the Millers$5,320,388-26%3,32565$1,600$69,697,6492Warner Bros. / New Line
3Elysium$4,236,964-23%3,2840$1,290$56,001,1382Sony / TriStar
4Planes$4,146,637-26%3,71614$1,116$45,338,4022Disney
5Kick-Ass 2$3,307,500-21%2,940--$1,125$13,332,9551Universal
6Percy Jackson: Sea of Monsters$2,627,130-27%3,08049$853$39,282,3812Fox
7Jobs$1,756,657-25%2,381--$738$6,713,9001Open Road
82 Guns$1,742,055-27%2,471-557$705$59,456,1953Universal
9The Smurfs 2$1,455,448-25%2,349-1518$620$57,081,8153Sony / Columbia
10The Wolverine$1,353,614-27%2,058-809$658$120,551,7874Fox
11Despicable Me 2$1,254,455-21%1,818-577$690$346,114,8557Universal
12The Conjuring$1,044,929-37%2,001-649$522$127,838,1665Warner Bros. / New Line
13Paranoia$893,965-33%2,459--$364$3,528,3761Relativity Media
14Grown Ups 2$415,679-45%1,241-861$335$127,393,6966Sony / Columbia

Limited (100 — 999)

#TitleSun, Aug. 18 2013LocationsAvg.TotalWks.Dist.
1Turbo$337,608-25%759-1012$445$77,658,1685Fox / DreamWorks Animation
2Chennai Express$276,121-26%190-6$1,453$4,014,6572UTV Motion Pictures
3The Heat$220,333-43%691-660$319$155,473,1938Fox
4The Way, Way Back$216,349-31%457-323$473$17,850,6037Fox Searchlight
5Pacific Rim$211,703-27%444-536$477$98,389,6086Warner Bros.
6Red 2$183,311-38%715-859$256$50,961,3055Lionsgate / Summit
7Fruitvale Station$157,133-25%477-351$329$14,639,6836Weinstein Company
8Man of Steel$155,755-26%365-61$427$289,633,84910Warner Bros.
9World War Z$119,794-35%307-198$390$198,303,5099Paramount
10R.I.P.D.$59,885-33%203-275$295$32,423,5655Universal
11Star Trek Into Darkness$56,560-31%210-46$269$227,161,81514Paramount
12Now You See Me$44,135-25%134-9$329$115,998,50012Lionsgate / Summit
13Epic$37,525-27%168-54$223$107,213,62113Fox
14Fast & Furious 6$29,610-28%141-50$210$238,454,14513Universal
15White House Down$21,322-53%107-52$199$72,117,1698Sony / Columbia
16The Croods$20,633-38%114-28$181$186,992,79222Fox / DreamWorks Animation
17The Internship$19,326-32%100-36$193$44,553,01211Fox

Platform (1 — 99)

#TitleSun, Aug. 18 2013LocationsAvg.TotalWks.Dist.
1The Spectacular Now$130,307-21%5536$2,369$1,075,2853A24
2In a World...$73,546-22%3734$1,988$331,6672Roadside Attractions
3This Is The End$23,739-39%58-44$409$96,677,93210Sony / Columbia
4After Earth$18,778-22%77-32$244$60,522,09712Sony / Columbia
5The Great Gatsby (2013)$13,807-25%88-47$157$144,812,79615Warner Bros.
6Pain and Gain$12,189-21%8667$142$49,847,90317Paramount
7Kevin Hart: Let Me Explain$10,809-15%32-45$338$32,230,9077Lionsgate / Summit
8Unfinished Song$7,846-42%43-10$182$1,572,4729Weinstein Company
9Much Ado About Nothing (2013)$7,845-9%36-17$218$4,220,36211Roadside Attractions
10Underdogs (2013)$4,138-14%4--$1,035$18,7221Freestyle Releasing
11Mud$4,070-27%28-16$145$21,566,68217Roadside Attractions
12The Bling Ring$2,18919%18-22$122$5,824,52410A24
13Inch'Allah$1,39282%1--$1,392$455,1811eOne Films US
14Stories We Tell$559-17%8-2$70$1,576,71515Roadside Attractions
15Le Petit Soldat (2013 re-issue)$278-2%1--$278$25,42724Rialto Pictures
16Girl Most Likely$26134%2-10$131$1,374,6655Roadside Attractions